The fate of many European manufacturers opening their representative offices in Russia is ambiguous. Some of them were lucky, and the company received a new flow of customers, and some were forced to pack their bags and go home with nothing. At the same time, the success and vitality of the European brand within the domestic Russian market directly depends on the quality, pricing policy and variety of models. All this is present in the famous Spanish brand Massimo Dutti. Reviews from grateful customers who have repeatedly resorted to the services of the company speak for themselves. What is this brand? And what is remarkable about it?
Some general brand information
Massimo Dutti is considered one of the most successful Spanish companies specializing in the production of clothing, shoes and related accessories. Starting with a small subsidiary, the company managed to grow into an entire production empire with offices in more than 45 countries.
Today, the company’s retail network has over 500 outlets. There are, including in the territory of our country. According to preliminary information, in Russia there are over 90 representative offices of Massimo Dutti. Reviews of these stores make it possible to understand how much the goods of the Italian manufacturer are in demand among Russian fashionistas and other connoisseurs of the modern fashion industry.
A Brief History of the Spanish Brand
The Massimo Dutti company, popular in Russia (it’s really possible to hear reviews about this organization mainly in a positive way) was founded in early 1985. Initially, she produced only men's clothing. However, over time, the leadership of the organization unanimously decided to make some adjustments. To do this, it ordered to dilute the assortment with women's and children's wardrobe, which subsequently paid off.
What factors influenced the expansion of the company's assortment?
The planned merger of the enterprise with a rather large and quite recognizable Inditex concern had a huge impact on the further development of the brand and the expansion of the product line. Recall that the owner of this fashion giant already owned the following brands:
- Zara.
- Stradivarius.
- Bershka.
- Oysho.
- Pull & Bear and others.
After such a profitable merger, the organization’s assortment policy simply had to undergo drastic changes. And so it happened. With the participation of more experienced craftsmen, new models and accessories began to appear. It is noteworthy that they all came out under the same trademark "Massimo Dutti". Reviews of clothes that could be heard at that time make it possible to assess the grandeur of the scale of production after the merger.
However, one of the very first joint collections, designed exclusively for a female audience, made a real sensation. The efforts of the organization were not in vain. The brand was noticed and appreciated by all fashion critics. And most importantly, the beautiful half of humanity was delighted with the new collection, on which, in fact, the stake was made.
The second stunning success was the release of children's clothing. Having appreciated such a successful start, the company did not stop there and expand the mass production of clothing. On the contrary, she managed to really surprise her fans by unexpectedly releasing Massimo Dutti shoes. Reviews about this The new collections were pre-predicted. Since, as they say, when a streak of luck comes, luck is in everything.
Later, stylish accessories and refined perfumes of own production were added to the general portfolio of the enterprise. Even later, the famous Massimo Dutti watches appeared. Reviews about them are just great. It is believed that many admirers of European values were attracted to them by the high Spanish quality of their products. And also many appreciated the attractive design and strict classic style, ideal for business people with different income levels.
What are the features of textile products and design patterns?
In the design style of TM “Massimo Dutti” (you will find reviews about this company in our article), the good old classics and modern trends of the fashion industry are perfectly combined. According to the stories of some users, the following features are characteristic of the products of this brand:
- Sewing is performed exclusively using light, almost airy fabrics (made from natural materials).
- Cutting products is carried out at a high professional level.
- Unusual and original design, suitable not only for special occasions, but also for everyday wear.
Fabrics, colors and design nuances
To create a women's clothing line, as a rule, wool, silk, cashmere, genuine leather are used, from which the legendary Massimo Dutti jackets are sewn. Reviews about them make it possible to assess the full saturation of the color palette and determine the most relevant shades. So, in the color scheme, according to user stories, warm sand, original terracotta, dark green and deep blue colors usually prevail.
In men's models you can find many products from suede, aristocratic velveteen. However, most products are not completely monophonic. Their design has a beautiful ethnic print, as well as drawings containing rhombuses, large cells or stripes.
In children's clothing, white cotton, linen and other natural and breathable materials predominate. All products are presented in strict and calm colors, and the design does not contain nagly prints and applications. The same applies to products such as Massimo Dutti leather jackets. Reviews of most fans of this brand make it possible to make an overall picture about the features of cut and the appearance of the products.
The most common brand products
Most of the company's products are divided into collections designed for children, women and men. In the assortment of the manufacturer you can find the following types of goods:
- Outerwear (jackets, blazers, coats, jackets, jackets).
- Casual clothes (trousers, pencil skirts, shorts, shirts).
- Footwear.
- Underwear.
- Bags and wallets.
- Scarves, shawls and scarves.
- Ties and other accessories.
Watch “Massimo Dutti” (men's) deserves special attention. Reviews of these accessories allow you to judge how popular they are among men of different age categories.
What do users think of branded women's clothing?
At the moment, you can find different reviews regarding descriptions of women's clothing. So, many fashion lovers do not cease to convince others that Massimo Dutti is their favorite brand. According to them, the clothes of this brand are made of material that is pleasant to the body. It is always relevant for any occasion and is perfect for creating a business and office style.
Others, on the contrary, believe that recently the quality of the Spanish manufacturer "began to limp on both legs." According to their story, clothes look beautiful only before the first wash. After it, spools and abrasions appear in the area of seams, armpits, elbows and knees. The same users believe that the low quality of the fabric used for sewing clothes does not quite correspond to an excessively high price. However, there are very few such reviews. Basically, people are satisfied with the high level of quality of women's clothing of this brand.
What do they say about men's clothing and accessories?
Most men also agree with the opinion of the female half of humanity. According to them, in the clothes of Massimo Dutti all the seams are neatly made, the threads do not stick out anywhere. The fabric is natural and very pleasant. Clothing almost does not change its shape and contains instructions for caring for products available in several languages. Things withstand a single wash, therefore, have a high level of wear resistance. Some describe cases where, only after one wash, their sweaters and jackets slightly led to the side. In general, they note, even after this product can be worn and they look decent.
As for men's watches, opinions are also shared here. There are admired reviews that speak of the excellent design and quality of the company's watches. There are reviews dissatisfied with the brand, where users talk about the fast wear of the straps.
Reviews on Massimo Dutti Shoes and Leather Jackets
According to customers, the brand has non-standard shoes with genuine leather soles. According to them, it quickly erases and fails. However, it is worth noting that such shoes are not suitable for everyday use. She is more likely for special occasions. Other shoe models are not designed for legs too wide. They are suitable, according to customers, for more elegant and narrow legs.
You can also hear different opinions about leather jackets. Someone speaks about the high quality of the skin, but someone didn’t have to do it at all. The main thing here is to choose the dimensions of Massimo Dutti. Customer reviews make it clear how the European dimensional grid corresponds to the Russian. So, according to users, they like to choose the size online.
For this, the Russian version and the original website of the company have a virtual assistant. It is he who helps to choose an individual size, according to your height, weight and cut (fitted, tight, loose). In a word, set the correct parameters and then you will not have problems with the sizes.