Now we live in an era of expanding the role of governance in public life. The transformation of statehood is heavily dependent on the effectiveness of managerial decisions. In the field of management over the past decades, many specialists have come who are little familiar with the concept of "analytics." But most of the resources of our country are currently being used inefficiently due to the low quality of the analytical component of managing society and the state. Analytics can become the most powerful intellectual weapon of every leader.
The essence of analytics
In recent years, the term “analytics” has been actively used in economic and political literature, but the authors have a significantly different understanding of the content and agree that this is one of the sides of the management, forecasting and planning process. So what is analytics?
A fundamentally significant feature of analytical art is the immutability and connection with the identification of hidden elements contained in information. Analytics is a very deep and serious thing that characterizes an important part of society and human intelligence, which includes the principles of qualitative and quantitative processing of information. They are necessary for making effective management decisions. The importance of analytics is directly related to the adoption of management decisions, and therefore, to the distribution of information, personnel, material and financial resources.
Who is an analyst?
Today, the skill of working with information is the key to professionalism in any field. Difficulties begin when, based on informative data, it is necessary to make an effective management decision. The meaning of the word "analyst" corresponds to an individual with defined goals, which is engaged in the extraction and use of information.
Analytics Tasks
To define the tasks, we recall what analytics is, once again. This is a systematic analysis of processes, phenomena and factors, allowing to identify and solve the problems of the state and the life of society existing in various fields.
The main task of analytics is to identify ideas, meanings, factors, patterns, trends, risks, threats, “centers of forces”, problems and contradictions in diverse information. The analytical procedures for extracting these elements form the core of analytical activity. On their basis, funds and forces are distributed, management decisions are made, the launch of new positive processes in managed systems begins.
Financial analytics
The skill of competent analytical activity of the company determines the ability of financial managers to make and justify the most optimal management decisions that ensure effective development, operation and competitiveness.
What is finance analytics? To answer this question, we need to touch on the concept of economics, planning and economic activity.
Financial analytics is one of the most important areas of work of the planning, economic and financial services of each company.
Analysis of the competitive environment provides information on the state of financial commodity markets, on expenses and income of the company's property complex, on cash flow, financial liabilities and the like.
Financial analysis is a scientific research method that allows you to process information about the financial duration of the company (business entity).
The purpose of financial analysis is to assess the effectiveness of the company and the stability of the financial condition.
Analysis of enterprise funds and their distribution
All decisions made by a company in managing its financial resources can be divided into three main blocks:
- Decisions on financing a business are connected with the formation of financial resources of a company. Each financial manager is obliged to make decisions on how best to attract much-needed funds.
- Distribution of attracted financial resources. Here we are talking about making investment and operational decisions. Ultimately, all financial resources formed by the company should be redistributed into assets, which will ensure the implementation of the main rule - the equality of assets and liabilities.
- Use of financial resources of the company. The results of the implementation of investment and operational decisions are manifested in the form of revenue for the company from product sales. The ratio of income to expenses is the final financial result.
Political analytics and forecasting
Politics is important, and perhaps the main area of functioning that determines the life and interconnection of individuals everywhere. But what is political analytics?
Modern political science distinguishes two leading levels of analysis - applied and theoretical. Representatives of the theoretical analysis study the general regularity of the functioning of the political world and make attempts to determine how it changes and trends. Within the framework of applied analysis, methods and methods for solving the most pressing problems of current political practice are being developed.
Therefore, in political science there are three main approaches to understanding the term “political analysis”:
- Political analysis is a logical analytical activity used in the study of the main problems of theoretical political science.
- The second approach recognizes the dualism of political knowledge and how to obtain it.
- The third approach is based on the applied nature of political analytical activity.
In this regard, political analytics includes three main components:
- analysis of the current situation in politics;
- forecasting its development;
- making political decisions.
The fundamental tasks of forecasting are: identifying the optimal ratio of current and future tasks, their compliance with the interests of human society, assessing the possible consequences of alternative solutions, the risk of new problems, identifying all possible, and most important, achievable goals of expert political significance.
Political analytics and forecasting key functions has the following:
- global analysis of political and social processes;
- determination of cause and effect relationships, trends of social and political phenomena in the current conditions, assessment of problems and the current situation;
- determination of the likely development trend of the political system, forecasting of new political situations, problems requiring solution.
World analytics
In essence, this is an analysis of what happened in the world and a set of events.
Today, in almost all information resources, one can find analytics of events in the world, consisting in an informative and news complex of events (for example, analytics of gaming matches).
Conclusion
The analytical potential of the state and society is not only in elite groups, on the contrary, its powerful part is concentrated in the masses.
Analytical support of managerial activity consists in the fact that people who make decisions must have high-quality information in a sufficient and necessary volume.At the state level, this is ensured by analytical services and units, at the level of subjects of economic activity - by expert groups, boards of directors and other organizational units.