Today, many people think about how to organize a small and burdensome part-time job. I don’t feel like unloading cars and washing dishes, but almost everyone wants to open their own online store. But if you open it on the World Wide Web is relatively simple, then the advertisement of an online store really leads to a dead end. Many novice entrepreneurs prefer to completely do without advertising, and this is fundamentally wrong. Another thing is that you need to promote your business on the Web in an original way.
Is this a good idea?
Becoming an entrepreneur is not so difficult. For this, of course, ideas and means are needed, but a modern businessman can begin his journey literally from his own sofa. It is enough to have a computer with Internet access on hand. Suppose you are addicted to ordering clothes online and understand how profitable it would be to make bulk purchases. It seems that the matter is small. You need to buy goods and sell them to happy consumers. You can work within your own city or district. Delivery can be arranged or canceled by inviting customers to come directly to you for their item. It would seem that some pluses and net profit? Ah no! We need an online store advertisement that will interest people in purchasing the goods presented by you. Effective advertising should be, first of all, original and interesting. A boring enumeration of your merits will not cause a stir. So think ahead of time which advertising channels you need and which message you want to address your audience.
Placement
So, where should the advertising of the online store be placed. The effectiveness of your advertising depends on your decision when placing an advertisement. An undertaking should take into account the fact that the world is constantly changing and some advertising channels may lose their relevance. Advertising on TV does not lose its relevance. Here, regardless of the age of the potential consumer, the message will reach the addressee, and regular replay of the video will increase the effect. Teaser advertising is also relevant, which is designed to intrigue the audience due to lack of clarity in the text or easy provocation in the image. The easiest is considered advertising on social networks. There is more scope for creativity, but similar versions are quickly attached and simply "merge" with the background. What can not be said about advertising in search engines. Well, as before, outdoor, newspaper, and radio advertising do not lose their relevance.
Cool you got on TV
Advertising online store on TV seems to be the most stable, memorable and interesting. Still, television has long been a leader in the list of the most effective platforms for advertising and sales promotion. But everything is changing, and TVs are gradually fading into the background in the field of trade. However, television has a very large audience. So why not make short and original ads there? True, it cannot be denied that most people watch television are people of mature or old age, for whom online commerce is an empty phrase.
What is a teaser?
Teaser advertisements for an online clothing store should be bright, clear, but at the same time leave a bit of intrigue. It is ideal for the first stage of an advertising campaign, as it is of interest. Teaser advertising is an ad consisting of text and images. The teaser is intriguing, arouses interest and desire to go to the advertiser's site.
For a clothing store, a teaser should be relevant, that is, correlated with reality by season, fashion trends and audience age. That is, advertising should not contain images of an old grandmother, if the store sells business clothes for men. However, the methods of image on teaser advertising can be varied. For example, a car can be depicted through green branches and stems with flowers. The message is simple - cars that protect the environment. The client will receive further information on the site.
Teaser ads are relatively inexpensive. It is quite simple to manufacture, and special skills are not required. The setting range is wide and allows you to purposefully reach a specific group of Web users with advertising. For example, teasers promoting premium mobile phones will be shown to men aged 18-27.
The teaser has a very high reach of potential customers. When creating it, you can use the entire arsenal of yellow press tools. For example, the picture shows a luxurious girl in an open skirt. The text of the advertisement mentions that she earned a yacht in two weeks. "Ask me how?" - playfully smiling girl with advertising. An interested client follows the link and sees a miracle way to receive money. There are analogies in the topic of losing weight.
Today there are more than 30 working teaser networks where you can advertise.
Through social networks
It is impossible to come up with a better way to promote than to advertise an online store on social networks. Of course, you need to choose popular ones. For example, Instagram, Facebook and VKontakte. You can create a group of your store on a social network, fill out content that is appropriate on the topic, arrange thematic contests in the group and advertise. People go to social networks for communication, and this interest should be used to the maximum. The friendly atmosphere in the group attracts the audience, and therefore in the group you need to be as active as possible. You need to create new topics for communication, throw up links to new arrivals and to the latest trends in the fashion world. The second way of advertising on social networks is targeted advertising, which attracts customers thanks to the bright and capacious headline.
In search of
In fact, most often we “hang out” not in social networks, but in all kinds of search engines. There we look for information on movie tickets, weather, politics and economics. Through the search engine, we order train and plane tickets, find out the train schedule. It is not surprising that contextual advertising on Yandex.Direct and Google is so effective. The cost of this method of promotion is minimal, and therefore it is the best advertisement of online stores. Here the scheme for concluding a contract is very simple, the prices are not so high, and the service is very convenient.
According to the old scheme
If your product does not mean "horseless" youth and teenagers, then there will be relevant advertising in the press, on the radio and through outdoor advertising. What can be advertised in this way? Presents! Through the newspaper you can give luxurious detailed material about all the services of a gift store. The radio easily perceives information about the pizza delivery service, online stores of sweets, high-end tea and coffee. In fairness, I must say that few people want to order online store advertising in the press and on the radio. Still, these media outlets are dying out, giving way to the Internet. In fact, advertising in the press has become a risk, the profit from which often does not cover costs.
With outdoor advertising, everything is much more interesting. Such advertising of an online store is very effective. An example is the Indonesian branch of the Hakuhodo agency, which promotes the language center. At the center of the layout is a smiling Japanese man looking out of the mouth of an African American. Such interracial transformations seem to say that you can turn into a foreigner with a minimum of effort. The costs of such advertising are very high, but they quickly pay off.Nevertheless, people love bright signs and choose with their eyes.
For kids with love
Perhaps the most specific is the advertising of a children's online store. In it you need to remain a soft, tactful and neat person. Many advertisers are doing great. In particular, the experience of the Italian company Cam, which promotes children's furniture and strollers, is interesting. In the advertising campaign, they use illustrations about the world of children's dreams. For example, they released posters on the topic “Who will I be when I grow up” and pictures with answers to the main children's “Why?”. In advertisements for Huggies baby diapers, children take up adult spots on posters. They play basketball, read books, enter into discussions and even start a war. To do all this, being dry, they can only in the advertised diaper.
There are also very controversial advertising patterns. For example, in a toy advertisement SM Stores compared pets and toys, concluding that the latter are better because they can not spoil in the house or die from a random car. Many considered the advertisement immoral and incorrect.
Golden rules
How is effective online store advertising born? It is based on the basic tenets of an effective product. Thus, even a simple idea can be turned into a diamond, if you approach the matter with wisdom and imagination.
So, do not focus on competitors and do not put them above yourself. Do not state the obvious in advertising ("We are open!"). Do not be afraid to go against the rules. If all online stores in the field of your interests put on advertising posters of slender beauties, then go from the opposite and start the campaign with a full girl. Do not copy or share ideas before they are implemented.
Remember your target audience and offer them ads that they can see and appreciate. If you decide to promote orthopedic shoes, then do not focus on social networks.
Carry out a performance analysis, otherwise in a couple of months of the advertising campaign you can lower the entire budget into the pipe.
Do not put all your eggs in one basket. In other words, alternate types of advertising online stores. Today it’s contextual, a month later it’s television, and next season it’s about to start distributing flyers on the street. It is difficult to predict which advertisement is called to fire. So try a little of everything.
Remember that your offer to the consumer should be interesting. Warm up curiosity with a certain bonus, discount or gift. But don't forget the limitations. That is, the discount will last up to a certain number, and the bonus is issued only when purchasing goods for two thousand or more.
Leave customer contacts in advertising. In the outdoor, it can be a phone or a website address. For advertising on the web, you can specify all the contacts.
Do not forget!
In your online store, conduct a personal advertising campaign. Communicate with customers, create a page for reviews of your products. Attract bloggers famous in your city. Or start a blog yourself to communicate with potential buyers. Participate in thematic forums, arrange photo sessions of your products. And do not forget to update the content on your pages.