Girls are moody creatures, but demanding and responsible, especially when it comes to their own appearance. She loves the female sex to feel at their best in any situation, and therefore beauty salons thrive. But there is fierce competition among them. How to attract the salons of their customers? Originality, beauty and freshness of the look. In other words, high-quality and unusual advertising of a beauty salon is required. Generations of predecessors have developed an algorithm for creating effective advertising.
Entrepreneur's dream
It would be great if everyone knew about the new institution right away. But, alas, you have to work hard so that even the neighbors on the street will find out about the new product. In particular, beautiful advertising of a beauty salon determines the success of the enterprise and its profitability. Most often, such establishments are visited by the fair sex, and for them the picture is most important. Therefore, they will not go to the salon without advertising, even if the best specialists in the world work there. The logic is simple - without advertising, the audience simply will not know who works here and how. Another thing is that advertising should not be intrusive. This is a beauty industry, and is supposed to comply with it. We'll have to adjust the advertising campaign for the chosen name, for the potential audience and for the range of services offered. Can you? Decide for yourself, but remember that by refusing to advertise, you are losing the lion's share of customers. 
Idea with photo
Start with the simplest thing - get in touch with the media, photographers and bloggers in your area. This is a really powerful channel of influence. With such acquaintances, you can immediately persuade the population of the city to your side. Talk to local photographers and offer them mutually beneficial cooperation. After all, photographers constantly need customers, feedback and portfolio replenishment. Offer them the services of your makeup artists and cosmetologists. Such services are paid, but you can order colorful and juicy photos as payment. This will be the best advertisement for a beauty salon, as the focus of the plot will be your work and real clients. A sincere smile is immediately visible and advertising of this type attracts and really attracts.
You can also try to organize field photo sessions with the services of a hairdresser and makeup artist. At the same time, the cost of the photo shoot will be higher, but the result will be guaranteed. Do not spare money for a juicy advertising project, as well as give clients professional shots.
A "star gallery" that can find a place on the walls of your salon can be a good idea. Here, place photos of customers in a specific way.
In exchange, customers will post reviews about the work of the salon and specialists. But backstage from photo shoots must be exhibited on your pages on social networks.
With a photo studio you can agree on the mutual placement of business cards and advertising. Reinforce relationships regularly and remember your business partners. 
What to do to remember?
Advertising services for a beauty salon should be visual, and therefore you can get a lot of benefit from good photography. In particular, take care of creating a portfolio. It can be digital or paper, but it is better to present both versions for each service provided. Yes, it can take up a lot of space and take up a lot of time, but then you don’t have to tell the client how long it will look great.
Always have a camera on hand and be sure to remove clients "before" and "after" the procedure. Decorate your beauty wall with a nice backdrop.After the procedures, the woman feels like a queen, and she will be happy to pose for a good shot.
Do not forget to post the shots on social networks and on your website. The best shots can be used for discount coupons from your salon. 
Take entertainment!
Update content on the site and on your social networks more often. Chat with bloggers and exchange reciprocal advertising messages. A blogger can pay a visit to your salon, and you, in turn, offer him a tour of your estate. Do not be afraid to offer discount coupons, participate in city holidays. For example, in one of them organize an outdoor table for a cosmetologist who will give an express consultation on the skin condition of suitable women. This is a very effective advertisement for the services of a beauty salon, as everyone who is interested can be given business cards, offer a list of services that are available in your salon. You can also immediately arrange an appointment for a consultation already in the salon. Do not forget about the photographer, who can work from your salon on a holiday and then upload photos with original hashtags.
Take care of yourself!
If you need high-quality advertising of a beauty salon, a photo of the hostess should be present in it at least sometimes. The fact that standing at the head of such a business is a serious responsibility. You should be an example, a worthy model and practically an icon of style. It is not necessary to have a model appearance, but you need to be able to attract in your figure and in your image. Down with the modesty and versatility of the look! Be creative and constantly improve your image. Well, the client will not have a haircut at the master with a groomed "muzzle" on his head! And how to trust a makeup artist with vulgar tattoo and awesome eye makeup? Organize all employees of the salon a beautiful uniform that will differ from the dressing gowns of Soviet hairdressers. Let it be white dresses or dressing gowns with the emblem of the salon. Still, the master of a beauty salon is almost a doctor who returns your beauty. So let him look accordingly. This will greatly enhance your status, as you visually show how important the client is to you. 
Get in touch with the client
Effective advertising for a beauty salon is not perceived by the audience as advertising. That is the main secret. So promote your salon through communication. For example, start a personal blog where you will write about work, personal experiences. Also post photos there. Here you can upload photos with haircuts and video from the shoot. Your blog entries will be personal, but vivid and relevant. Make notes regularly and try to include some zest in the text. You can not think about words and style. In fashion, simplicity, sincerity and immediacy. Make plans for required materials on your blog, do not miss the holidays and dates that are significant for your salon. When you write about personal, customers become friends. And we all love to come to friends. So who will they choose when they want to tidy their appearance?
Be in trend
Beauty salon advertising should be in line with fashion trends. So you need to constantly keep your finger on the pulse. Regularly create online contests for the best model, haircut, makeup, manicure and the best specialist salon. Attract customers as a jury. Let them give estimates and argue their opinion. Be sure to award prizes at such contests. Such advertising of a beauty salon creates activity around your salon and attracts new customers. By the way, as consolation prizes, you can give discount cards for new customers. People by nature love to communicate, and you turn your salon into a communication center to create loyalty and stimulate customers.
Take care of your customers, notify them of new trends in coloring and manicure. Stay tuned for fashion shows, programs.Encourage customers to try out new items. Often customers themselves do not know what they want. Therefore, the advice of the master will greatly help them. 
Build a base
Beauty salon advertising should be creative, and for this a whole team should work on it. Images should be bright, text should be capacious and catchy. And do not forget to analyze the effectiveness of your work. Everything is quite simple here - if the advertising method is effective, then in a couple of days you will see a clear influx of customers. If on the site there is an increase in traffic, and these visitors to the site have not turned into real customers, then advertising is effective, but you need to work with the page, as its poor conversion is at a loss. If the effect of advertising does not, then conduct a thorough analysis before abandoning the method completely. Perhaps some changes will help to change the situation for the better, but if the attempts are wasted, then storm new horizons. Actively invite people to your salon, online and offline. Make contacts with professionals and improve the staff of masters. Do not spare money for advanced training courses.
We write beautifully
So, how to create an advertisement for a beauty salon. The text (example) may be: “Looking for your master? We are waiting for you in the Aphrodite salon. On the eve of the summer season, a monthly subscription to the solarium is only 1000 rubles! Stick a gift!” The main decoration of such a text is simplicity and conciseness. Do not write common phrases about the professionalism of your specialists and the quality of the cosmetics used. This is implied by itself. Better indicate your zest, for example, write down the current procedures for the season and offer a promotion as a gift. Indicate the cost and the cosmetics that indicate the benefits of your salon. A good move is bonus information, stylist advice, or a discount. 
When customers are already there
If your salon has already gained momentum, then this is by no means a reason to forget about the promotion. Now you need to maintain the interest of the audience, to establish friendships. The easiest way to do this is via SMS. To do this, ask customers to fill out contact details. In the same way, you can invite people to various thematic events. Here is an example of an advertisement of a beauty salon of this kind: “Anna, you can become a participant in the“ 1 + 1 = 3 ”promotion. Only in March! Bring your girlfriend with you for a massage and get a 20% discount on all facial skin care procedures."
Do such mailings no more often than a couple of times a month so as not to bother your customers. The main thing in advertising is not to overdo it with offers.