In recent years, there has been a high growth in the volume of advertising placed on the Global Network. This is due to the rapid development of the Internet, as well as an increase in the number of its users. To date, there are a variety of formats of advertisements. They are textual and graphic, animated and video. However, not only owners of laptops and computers can now see ads on sites. User audience coverage has expanded significantly with the development of mobile Internet. Advertising posted on sites is currently quite accessible to users of tablets and smartphones. But you can see ads not only here.
Quite effective advertising on the Internet is on social networks, as well as on YouTube in the form of videos. The last two methods are the most promising in terms of attracting the target audience, as they have flexible targeting. The settings of the latter select from the entire audience of users only that part of which this particular announcement will be relevant, as well as those products or services that are mentioned in it.
Effective online advertising can take many forms. This pop-up (aggressive) pop-under- and pop-up-windows, animation and graphic banners, display ads in videos, teasers, contextual text ads, individual lines, as well as information in mailing lists. Consider the varieties of the most effective advertising on the Internet in more detail.
Banner
Under this type of advertising understand the usual image. Most often it happens in the form of animation and has an active link to a page that requires promotion. But sometimes banner ads on the Internet can be represented by a static picture. The main purpose of such announcements is to increase the brand awareness of the company.
The banner has strictly fixed sizes. The most popular of them are 240 x 400, as well as 468 x 160. The static picture is in png or ipeg format, and the animation is flash or gif.
Banner advertising on the Internet can be seen in the most successful places in terms of marketing site. Usually it is placed on the side of the main text or in the header of the resource. Sometimes this type of advertising is located between the logical sections of the information on the site.
Banner advertising on the Global Network is published on sites with a similar theme. Such a marketing move allows you to attract exactly the audience of users who are most interested in the proposed product or service to the ad.
If we consider the technical side of banner advertising, then it is nothing more than an HTML code. It is embedded in the structure of the web page and then reproduced in the form of a poster that provides the necessary information.
The launch of advertising on the Internet occurs at the moment when the user opens a particular information site. At the same time, he sees a banner presented in the form of an interesting and profitable commercial offer. Such effective advertising on the Internet allows website visitors to solve their life problems. And to do this at a professional, fairly high level.
For those who do not know how to advertise on the Internet, intermediary services offer their services. They represent special platforms for announcements. The main point of such banner aggregates lies in the fact that webmasters go through the registration process, and then receive a specific list of advertisers for use.From this list, you can select the subject of the resource of interest to the customer, and then apply to the advertiser for the placement of the necessary information. Those who have successfully completed this procedure are given HTML codes, using which they can place banners on the site.
Such advertising on the Internet brings site owners a significant profit, sometimes reaching up to 80% of the cost of the advertised product or service. However, it is worth noting that the process described above is not so simple as it might seem at first glance. The fact is that you can get a decent income only as a result of intensive work with site traffic, which will increase the reach of the target audience.
It is also worth noting: despite the fact that today banner advertising on the Internet is effective, sometimes it does not give its results as fast as we would like. Nevertheless, the impact of such information is very effective from the point of view of psychology. The fact is that the user for a long time can go to a particular web page, especially not paying attention to the additional information indicated on it. Gradually, the banner begins to be perceived by the subconscious of a person as an integral part of his environment. After that, the user begins to wonder that the information that is constantly nearby is unknown to him. The resulting interest and is able to play a decisive role for the perception of banner information. The commercial offer indicated in it is likely to seem very attractive to the user, and in the future he, with a high degree of probability, will become a regular customer of the company.
Banner advertising on the Internet is considered very effective. However, recently she began to give up her positions somewhat. After all, the rapid development of information technologies and marketing techniques continues, offering at the moment more advanced teaser and contextual ads. Despite this, many advertisers continue to use banners that provide high and at the same time stable income.
Context information
Similar ads are included in the list of the best ads on the Internet. This is information corresponding to the content content of the page on which it is displayed. It is a powerful tool to attract new customers for the shortest time.
Those who are regular users of the Internet, without any doubt, have seen contextual advertising on various sites and in search results. Recently, it has been increasingly used by entrepreneurs and marketers to advertise online services, as well as goods.
What is the main essence of such information? After analyzing the keywords, the user is shown the most relevant ads. There are many examples of contextual advertising on the Internet. So, people who choose a particular gadget on the pages of their sites will be able to see its advertising when they visit the next resource with completely different information.
Among the leaders of such a market are Google Adwords, as well as Yandex.Direct. The Google.Adwards system places advertisements both on partner sites and in search results. At the same time, the advertising format can be not only text, but also graphic, in the form of animated or static pictures. As for Yandex.Advertising, it is located on websites and also represents search results. This information is displayed in text formats, as well as in the form of links and pictures to the left of the title.
How to advertise on the Internet to get the most out of it? For this you need the right selection of keywords. After all, it is for them that the submitted ads are displayed. At the same time, the type of devices, as well as the region in which the target audience lives, is indicated in the settings.The main advantage of contextual advertising is its ability to be seen not by the entire audience of the site, but only by potential customers. In other words, the same resource offers each visitor their information that interests him. At the same time, advertisers pay for each of the clicks on the ad. The price of one transition depends on the level of competition and topics. So, for non-commercial advertising on the Internet, the cost per click is from 5 cents. Competitive commercial topics are on average priced at a few dollars.
Contextual advertising on the Internet, in turn, is divided into two types. It happens search and thematic. Let's consider them in more detail.
Search Ads
Such information appears on the screen after the user clicks the "Find" button after entering his query in the search bar. For example, it could be the phrase “Cargo transportation in Moscow”. Search advertising exactly matches the query that was entered by the user. Revenues from its placement receive contextual advertising networks, that is, Google, Yandex, and so on. Such advertising has its own prestigious places, which are also more expensive. At the same time, there are other positions. On them, the cost of advertising on the Internet is much lower, but in this case, the effectiveness of the posted information is also low.
Thematic Advertising
Among the features of such information messages, the conditions for their payment can be distinguished. One half of the cost per click of themed ads goes to the advertising network, and the second to the webmaster, that is, the creator of the site.
Such advertising can be both close in context to the theme of the page, and significantly differ from it. The final customization feature is called "behavioral targeting." When you disable it, only those ads that match its content will remain on the site.
The included behavioral targeting allows a visitor to a page on the Internet to see ads on those topics that were previously requested by him in a search engine. For example, going to a site with recipes, you can get information about smartphones, if recently a person asked for some information about them.
Teaser advertisement
Very often, advertising on the Internet is presented in the form of pictures (sometimes animated) with an intriguing headline. These are the trizers that, with their appearance, interest the visitor so much that they force him to click and get acquainted with the information hidden behind the screaming headline.
Most often, such advertising is placed on news and entertainment sites. It is especially effective on pages that have a female theme, as well as on those that sell products for weight loss and health. Visitors are very willing to open such ads, performing further actions already on the advertiser's resource, signing up and placing orders.
It should only be noted that for serious companies this type of advertising on the Internet is unacceptable.
Instant advertising
For marketing purposes, two types of teaser advertising are used. The first of these are short-term ads. This format is most often used on the Internet. Having come to this or that page, the user sees a teaser advertisement. Having become interested in the information, he clicks on the picture and gets to the site, where he immediately understands what is being promoted on it. Short-term ads are especially effective when conducting various media campaigns, as well as when promoting web resources.
Long term advertising
Such information is also called weekly. With such teaser advertising, the stage of revelation, that is, the disclosure of information about a product, occurs after some time. Such a period can be from one to two weeks. As for this format, it is perfect for conducting quite serious and impressive advertising campaigns.
It is worth noting that the cost of teaser ads on the Internet is much lower than, for example, contextual ones. But their effectiveness allows you to compete with many methods of attracting visitors.
Pop-up ads
This type of information is also called aggressive. An example of such an advertisement is a Pop-up popup. By its appearance, it blocks the viewing of information located on the site. To remove such a window, the user is forced to click. However, often these manipulations result in a person being forcibly sent to another site. It also happens that a separate window appears on the monitor screen, which contains a page with promotional offers.
Pop-up information is rarely found on quality sites. After all, search engines impose sanctions for its placement.
Can this kind of advertising be effective? Yes.
Social Media Advertising
What other marketing technique can you use to promote your product, service or brand? Targeting advertising placed on social networks is very effective. At the same time, such resources as Odnoklassniki, VKontakte, Instagram, and also Facebook are most popular.
The main feature of social advertising on the Internet is its flexible settings used to display ads. The potential audience is selected by geography (place of residence), age and gender, participation in groups, etc. These data are indicated by the owners of the pages in the personal profile.
The classic format in this case is the ad unit. So, VKontakte can be found in the left column. On Facebook, it is placed on the right.
Social advertising is also considered advertising in communities. She appears in front of a specific target audience, highlighted by interest in a particular topic. Payment in this case is either for 1000 impressions, or for one click.
YouTube ads
YouTube is the most popular video hosting service in the world. Videos are uploaded to it. Moreover, users are given the opportunity to evaluate what they saw and comment on it.
Advertisers use YouTube to promote their products and services. Moreover, they are offered the following formats:
- A video ad that plays in front of the video for five seconds. After this time, the user is given the opportunity to click the Skip Ads button. Such a presentation of information is considered the most effective. After all, this method allows you to attract the attention of users to a specific product or brand. In this case, payment will be charged for the viewing.
- Ads appearing in the right-hand column a little higher than the commented video or with a translucent block placed on the bottom of the video. In this case, the payment is taken for clicks.
- Banner located in the right column above the video. As a rule, it is a media block having an animated picture.
Advertising on thematic sites
This group contains various forums and blogs, portals and message boards. In terms of effort and time, this method is one of the most difficult. However, this is usually free advertising on the Internet, which is its attractiveness. Of course, just putting the right information on the forums is unlikely to succeed. Resource administrators immediately send such a user to the ban.
However, in order to give free advertising on the Internet, you can completely unobtrusively communicate with the audience and talk about your products or services. A similar method is often used by novice entrepreneurs.
Newsletter Advertising
To establish trusting relationships with customers, many companies offer another marketing tool. It is an e-mail mailing list. In it, many stores or online services provide information about discounts, promotions and updates.
