Franchising today is one of the most popular forms of doing business. You work under the guise of a fairly well-known brand in the world and in the country (which you yourself have chosen), no need to spend money on promotion, advertising. However, buying a franchise is fraught with certain features, conditions, and partnerships - pitfalls that are not visible at first glance. How not to lose money here? In this article we will talk in this spirit about the Baskin Robbins franchise, which is very popular in Russia.
What is a franchisor?
For more than 25 years, Baskin Robbins has been for many one of the favorite chains of ice cream parlors both in Russia and in the CIS countries. In our country, more than 300 branches are opened, which are present in almost every region. Based on reviews of the Baskin Robbins franchise, you can judge that you are acquiring the right to long-term and fruitful cooperation.
The company itself, which already has about 7 thousand cafes in 70 countries, speaks of its franchise as a unique, repeatedly successfully tested concept of opening and subsequent development. It is the right to work under an internationally recognized brand, to present an original high-quality product. Baskin Robbins also claims to be willing to share with many new partners and its many years of experience.
The fact that this business strategy is viable, can develop for a long time and profitably, as well as the successful experience of a large number of Russian partners, and the active development of the entire network.
How it all began...
The world first learned about the Baskin-Robbins ice cream parlor in 1945. This was not that famous huge global network. Then it was a small ice cream factory, founded by cousins I. Baskin and B. Robbins (from their names, in fact, the name of the corporation was formed). One thing: it was one of the first desserts. By 1948, the brothers owned six cafes.
Today, two million people around the world prefer the Baskin Robbins ice cream. In our country, the first cafe of this network was opened in 1990 in Moscow. And a year later, the largest ice cream factory in Europe was formed in this city (and the second largest in scale within the entire global network).
All 300 cafes operating in Russia receive delicious ice cream from Moscow. At the same time, the menu is very rich - 137 types of dessert! And this is not the limit - every year more and more new varieties of ice sweet treats appear. What is distinctive and attractive: the basis of the product is only natural ingredients. Oils and various types of vegetable fats are excluded!
270 different ingredients are selected for production. Of these, domestic - only skimmed milk powder and granulated sugar. According to surveys and observations, the most favorite among visitors are the following varieties:
- "Raisins".
- "Almond-pistachio".
- "Cookies with cream."
- "Caramel".
- "Toffee Almonds."
- "Cherry".
- "Strawberry".
Why Baskin Robbins?
The cost of the Baskin Robbins franchise is not the lowest in the industry. So why do entrepreneurs choose cooperation with this company? There are a lot of answers:
- This is the largest network of ice cream parlors in the world, representing the richest assortment of this product.
- Back in 1996, the largest European international factory for the production of premium cream ice cream was opened in Moscow.
- Since 2009, Baskin Robbins has been the official supplier of this dessert for the Moscow Kremlin.
- In 2010, the company received permission to export its ice cream to EU countries.
- Baskin Robbins won a gold medal at the Best Product Competition.
- She was the official licensee of the Winter Olympics in Sochi in 2014.
- It produces about 150 varieties of ice cream and cold fruit desserts.
- 7000 cafes in 50 countries of the world.
- 300 cafes in 127 Russian cities. All in all, in our country more than 3 thousand points!
- It is one of the three largest representatives of the fast food sector in Russia (RBC rating).
- Export of Russian products to six countries - Turkmenistan, Belarus, Kazakhstan, Armenia, Latvia, Azerbaijan, Tajikistan.
Franchise Benefits
According to representatives of the company itself, the Baskin Robbins franchise has the following undeniable advantages:
- The use of more than once successfully and repeatedly tested system.
- A unique opportunity to open your own business, but under the world-famous name.
- The lowest costs for advertising and promotion.
- Purchasing the Baskin Robbins franchise will minimize risks when starting a business.
- Comprehensive assistance from planning to launching an ice cream parlor.
- Guaranteed supply of raw materials.
- Training both the entrepreneur himself and the future staff in the capital's training center.
- The tangible support of new specialists from one of the oldest representatives of this business niche.
- Comprehensive consultations regarding the opening and further development of the business for those who bought the Baskin Robbins franchise
- Employees of the central office specially go to the facility to the opening to help coordinate work, as well as direct consultations.
- Unique information support - it is about your cafe that it will become known not only in your hometown, but throughout the country.
Franchisor Support Essence
We continue to talk about the Baskin Robbins franchise, costs, reviews, conditions. One of its advantages is the comprehensive support of partners at all stages of business:
- Assistance in planning.
- Help in choosing the right room.
- Presentation of a unique design project.
- Training in a training center.
- Support in advertising and promotion.
- Selection, orders, supplies of necessary equipment.
- Comprehensive and operational advice.
Future Room Requirements
If you intend to work on the Baskin Robbins franchise, then you should own or lease a premises whose total area is from 6 to 130 m2. It can be the following object:
- Detached building (50-100 m2).
- Kiosk (6-12 m2).
- Mini-cafe (15 m2).
- Food Court Area (15-30 m2).
- "Island" in the shopping center (6-10 m2)
In addition, it is important that there is access to electrical networks with a capacity of at least 10 kW.
Purchase terms
How much does the Baskin Robbins franchise cost? The down payment is $ 15,000 (about 850,000 rubles). License fee - 4%. Royalty is missing. The size of investments is from 2 million rubles. The sales regions available today are Russia, Belarus, Kazakhstan and other countries of the world.
According to representatives of the company itself, the price of the Baskin Robbins franchise on average pays off over a period of 12 to 24 months.
Imagine a number of important conditions:
- Lack of monthly deductions for using the brand name (only for Russia and the CIS).
- Ability to open a point in a variety of formats.
- One franchise - only one cafe.
- The offer is available not only for legal entities, but also for individual entrepreneurs.
Interested in conditions?
Baskin Robbins franchise: how to create?
The first step in starting cooperation will be to contact the franchisor. Making it simple is to go to the partner department of the company's official website and fill out the standard form. It stands out of the following sections:
- FULL NAME.
- Your city.
- Phone number.
- E-mail address.
- A short message where you can specify what interests you.
In conclusion, you need to confirm that you are not a robot, and tick off the consent to the processing of your personal data.And then - wait for a response message.
Secrets of Success
In conclusion, we will share the experience of the already held Baskin Robbins franchisees:
- Make sure that the format of the institution matches the specifics of the city or district. Unprofitable to open a huge cafe in a small village.
- The closest attention should be paid to the location of your item.
- Analyze your biggest competitors.
- Keep in mind that Baskin Robbins is a premium ice cream. So you need to place the cafe in such a location where the maximum concentration of the target audience is concentrated - people who can afford it.
Thus, the Baskin Robbins franchise is one of the most successful startup options for today. But this does not mean that it will bring absolute success to a novice businessman. Set real goals and soberly assess the situation!