Initiatives in the field of catering are very attractive not only for entrepreneurs, but also for investors. Indeed, in this area of activity, financial investments are able to pay off quite quickly.
Especially attractive are institutions that offer their visitors fast food. The fact is that opening a fast food restaurant will require much lower costs than, for example, a cafe, the food in which is not prepared at all from semi-finished products. And for this, entrepreneurs are buying franchises for fast food outlets. Such establishments are opened under their own brand. The “quick” menu allows you to grab a bite for those who simply don’t have free time to go on business again.
With a competent approach to organizing a business, it will not be difficult for an entrepreneur to quickly gain his niche in the market and start making decent money. However, it should be borne in mind that the institutions offering fast food are very diverse. That is why for those who start their own business, it is important to correctly analyze the market conditions and the existing competition. This will allow you to determine the direction that will be most cost-effective in a particular place and in a particular city.
Franchise use
The economic crisis arriving in the country will certainly lead to many losses for many entrepreneurs. The population has a decline in demand, and consequently, the profit of companies is reduced. But there is one segment in the trading sector, which the client will never ignore. The conversation is about food. After all, a person needs it always. Moreover, this is not less than one kilogram of products during the day. That is why the demand for food is constant. This is especially true for relatively inexpensive and quickly cooked food.
In this regard, the option of opening your own fast food outlet may be the only profitable solution. But even more profit will provide an opportunity to get a fast food franchise. It will allow you to gain an advantage in the form of a well-known, already promoted brand. Its name will be heard by customers, and the institution will certainly receive positive feedback from visitors.
The fast food franchise will be the best option for starting your own business also because it will allow you not to worry about establishing working relationships, reputation and brand promotion.
Fast food in Russia
This happened in 1990. It was then that the first company to introduce fast food in Russia came to our country. She became the company "McDonald's". Food in the form of fried potatoes and chicken, as well as hamburgers was unusual for the Soviet country. It was prepared and served in a restaurant located on Pushkinskaya Square in the center of Moscow. The first days of the opening of the institution were marked by the formation of giant bursts, twice encircling the nearby park.
Fast food allowed Soviet people to try a foreign product for the first time, feeling a small piece of distant America. Interestingly, the McDonald's franchise began to be implemented in Russia only in 2012. After that, the company began to gain momentum very quickly, and today it is considered one of the largest networks in Russia offering fast service. Over time, other players appeared on the domestic market. Fast-food customers began to offer such companies with world names as Burger King, KFC, Domino´s Pizza and many others.
The format of the institution
Types of fast food include not only french fries and hamburgers in their list. Such establishments can offer pancakes and bakery products, soups and salads, pizza and desserts, Asian dishes, coffee and many other drinks.
An entrepreneur who decides to carry out his fast-food franchise activity must decide which point he will open. Starting financial investments, as well as business design and necessary funds for the purchase of products, will directly depend on such a decision.
Fast food franchises in Russia are acquired to open one of two types of outlets:
- Stationary cafe. It is located in one of the premises of large shopping centers or in a separate building. Under the stationary cafe mean various kinds of bistros and pizzerias, coffee houses. Small restaurants are also included in this list.
- Street Cafe. This category of establishments includes mobile trays and counters, tents and vans that sell customers fast food. In this case, the dishes are prepared directly on the street, where they are immediately sold. It is worth noting that the current review of the fast food market makes it clear that the profitability of street cafes is usually quite high. This allows you to achieve small amounts of investment at the start.
Features of fast food establishments
Regardless of which fast-food franchise was purchased to open a business, all stationary and street cafes are united by one idea, which involves the realization of dishes, the preparation of which the chefs spent the minimum amount of time. Another "trick" of such institutions is the use of disposable tableware.
With the proper organization of the business, the outlet will have good development prospects. This will make it possible to recoup the acquired fast-food cafe franchise within one spring-summer season. And if you offer customers a tasty and varied menu, then high incomes can be expected even from a street tray.
What to choose?
What are the best options when starting a business? Before you opt for one or another type of fast food establishment, you need to know exactly the amount of finance expected to be invested. So, to open a stationary point, an entrepreneur will need to purchase trading equipment, as well as interior items. And this will require additional costs. If you start organizing a business with mobile trays, then you do not need furniture to open your own business. Today, there are many examples where aspiring entrepreneurs promoted their business by investing in it less than 150 thousand rubles.
Where to begin?
The first step to starting your own business is to acquire a franchise. It will give the novice entrepreneur the right to take advantage of the already promoted brand. After signing the contract, the buyer receives a ready-made business model with a list of necessary equipment, an elaborate menu, recommended suppliers and many other things that will be needed for a successful business.
When opening a restaurant or fast food cafe on the basis of franchising, the entrepreneur pays a part of the payment provided for using the package of documents. The remaining amount is paid gradually and is calculated based on the volume of sales, which is called royalty. Settlement for a franchise may be provided for in any other manner specified in the contract.
Benefits of Using a Popular Brand
It is believed that each of the fast food franchises is a guarantee of the successful establishment of the business. This is achieved by bringing the general scheme of doing business in one system. This allows the entrepreneur to avoid unexpected difficulties. It is also worth considering: the acquired franchise means that most of the work to open the institution has already been done.This greatly facilitates the task of a novice businessman.
In this regard, each entrepreneur, having acquired the necessary package of documents, paves a direct path to a high-quality and reliable business system that is suitable for the audience of any locality.
Promising business
Based on data from a study of the market of fast food establishments, they are periodically visited by a third of the population of our country. And this despite the fact that this line of business is still quite young and is just beginning its active distribution in the regions of Russia.
The prospects of this business contributes to the factor of social orientation. Indeed, every year there is an ever greater acceleration in the pace of life of the population. Many Russians are already starting to get used to the fact that they have to eat out. At the same time, most of these people prefer to choose fast food establishments for themselves. The most vividly similar trend can be seen in major cities of the country.
Consider some of the companies offering franchise cooperation in Russia.
Pizzabombs
This franchise of a fast food canteen or any other point in the selected format offers the simplest business model that has proven its effectiveness more than once. Opening such an institution, the entrepreneur will not have to invest significant sums of money in complex equipment. It is supposed to supply semi-finished products to an already operating point, which will only need to be prepared and sold.
Pizzabombs offers a fast food franchise franchise, which presents three new products for Russia. Among them:
- pizza bombs, which are cakes made of thin pastry with fillings for standard pizzas;
- pizza bytes - small pizzas literally for one bite;
- Pizza pizza - a dish prepared using a special form and providing the opportunity to eat quickly on the go.
"Vanchik"
The franchise from this company provides the opportunity to sell a product unique to our country in Russia - a waffle crisp glass filled with a variety of delicious mixes.
What formats does this fast food franchise work in?
- a kiosk with an area of 6 to 12 square meters, located in parks and squares, business centers, train stations and stadiums;
- food court (4-10 sq. m), which is a wall format;
- an island (4-10 sq. m) located in universities, cinemas and shopping centers;
- a unit (5-10 sq. m.) located on the streets with large pedestrian traffic, in parks, squares, train stations, stadiums, etc.
The acquired franchise of this company gives a guarantee of obtaining raw materials on favorable terms, advertising support, staff training for a week, receiving instructions for conducting work on the simplest technological cycle.
Hot dogger
This company, successfully working in the field of fast food, involves the sale of hot dogs prepared according to the best recipes. In Russia, the company began operations in 2013, having been engaged in franchise sales since 2014.
In such a fast food establishment, the buyer is invited to not only have a quick bite to eat, but also to use free internet. This, as well as high-quality and fast service, combined with a pleasant atmosphere, attracts many visitors to HotDogger. Appreciated by the company and many entrepreneurs. In it, they are attracted not only by the profitability of the project, but also by the low entry threshold, as well as the simplicity of organizing a business.
Comedy cafe
This is a new project for Russia, offering entrepreneurs franchise work under the brand name of a famous brand, whose annual turnover is about $ 130 million. For interior decoration, as well as in the formation of a marketing strategy, you will need to use symbols, video files and photos of residents included in the Comedy Club production center. Franchise sales were launched in 2016.
Opening a business is possible in two formats.The most popular of them is fast food in a wide variety of modifications (kiosk, island, food court, etc.). The menu offered to visitors in such establishments contains pizza, hot dogs and french fries in its list. The ordered dishes are prepared right in front of customers in no more than 5 minutes. To achieve this speed allows maximum automation of the process.
More expensive formats are restaurants. They offer elite drinks and dishes representing European cuisine.
Grillmasters
Buy this franchise offers a German company. In Russia, its activities are spreading on exclusive rights. The company opened its first restaurant back in 1994 in St. Petersburg.
Today, Grillmasters is an actively developing network that provides the opportunity to open a fast food point to anyone. It is noteworthy that the list of dishes developed by the company is adapted for the Russian buyer.
The main difference between such establishments is a successful combination of three areas, which suggest the presence of pizza, burgers and grill menus. In addition to sparkling water and juices, the menu also contains several beers. It also allows you to attract additional customers to the institution.