Everyone can start their own business. One has only to be patient and not be afraid to take risks. And for those who are not confident in their own abilities, it is recommended to consider the option of acquiring the Calcedonia franchise. A ready-made business project with promising development is an opportunity to reach a good income.
What is a franchise
Starting a successful business from scratch is not an easy task. To succeed in one's own business, it is not enough to possess certain economic and marketing knowledge. Most novice businessmen stuff more than one bump before a business starts to generate good income. You will be able to avoid trouble by 50% if you start working with a trusted company.
What is franchising? This is an opportunity to start your own business under the brand name of an already promoted brand. An entrepreneur signs a contract with a specific company. For a certain fee, the businessman is supplied with high-quality goods, support is provided in doing business. Good opportunities are offered by the Calcedonia franchise. In order to start earning, huge investments are not needed. Enthusiastic entrepreneurs are attracted by soft cooperation conditions.
Information about the company
Comfortable clothes for home are in demand all over the world. People want to feel comfortable while being attractive in any environment. High-quality products in this direction are offered by the Italian brand Calcedonia. The cost of the franchise pleases domestic entrepreneurs. Therefore, stores with the appropriate name began to open in Russia.
"Calcedonia" is a high-quality clothing for home and beach, bright accessories. The company began operations in 1986. Until the end of the 20th century, the brand was known only in Italy. After 2000, new stores began to open in other countries. The company "Calcedonia" began to develop rapidly. Reviews about the cost of the franchise could be heard only positive. Therefore, many novice businessmen decided to cooperate with the company. To date, more than 1,500 stores worldwide operate under the brand name. This indicator is increasing annually.
Calcedoni offers only quality products that are produced in Sri Lanka, China, and also in some European countries. The franchise of the company makes it possible to earn on a trusted brand and offer its customers widespread consumer goods.
Franchise Calzedonia
Contacts for the conclusion of the transaction can be clarified on the official website of the company. In order to start selling products under a well-known brand, it is worth exploring the proposed conditions. To fulfill them is quite realistic if you focus on the corporate principles of the company. What are the requirements of the calzedonia franchise? Reviews show that at least one million rubles will be required. The main requirement of the company is a sales area of 60 square meters. To fill it with quality goods will require a lot of money.
The basic conditions for a franchise cannot be called too stringent. The down payment is 200 thousand rubles. Every year in addition it will be necessary to pay royalties at the level of 17 thousand rubles. For this money, it will be possible to officially sell high-quality goods under the brand name and count on the support of company managers.
Much attention "Calcedony" pays to the store format. This should be an attractive retail space with six or more employees.
Franchise Benefits
How can the Calcedonia franchise be beneficial? The reviews show that the lump-sum payment seems to be quite small, given that for this money the entrepreneur receives enormous support from a world-famous company. In addition, it becomes possible to use the extensive accumulated experience of the brand, as well as its resources (signs, advertising, etc.). Staff training is provided absolutely free of charge, as well as constant advice on issues related to business development.
The franchise of Calzedonia stores is very convenient. A novice entrepreneur pays royalties, and for this he gets the opportunity to use excellent software. Technical support is available around the clock. For the store, cash registers, mannequins, and other devices (equipment) can be provided. An entrepreneur can, through convenient software, order goods for his store from a wholesale warehouse. In favorable conditions, delivery is also carried out.
Another plus is that franchising makes it possible to sell goods with deferred payment. Thus, the entrepreneur gets even more opportunities for earning.
Terms of delivery of goods
The minimum amount for which an entrepreneur can order home goods and accessories is one million rubles. In this case, 400 thousand must be paid in advance. The remaining amount is paid upon arrival of the goods. It is possible to conclude a deferred payment agreement. According to the terms of supply, the entrepreneur must order at least 40% of the base models. The remaining 60% may be a new collection. With dimensions and specific models, the entrepreneur is determined independently.
Special attention is paid to the retail value of the goods. What does the Calcidonia franchise offer? The conditions read: the entrepreneur must not exceed the final price of the goods indicated under the contract. The cost of individual models is calculated based on the cost of maintaining the store. Overloading warehouses of outlets is not allowed.
There is another plus work on the Calcedonia franchise. Reviews show that once a year the company buys up the remains of goods in stores with a 40% discount on the original price. This makes it possible to get rid of models that cannot be implemented.
Brand advertising
Calcedonia pays great attention to the advertising support of its brand. Relevant videos and tabloids can be found on television, in the press. The plus is that franchised store owners may not spend a lot of money on advertising. The company will do everything at its own expense.
Business owners, at their discretion, can also invest in advertising. In this case, there are more chances to get a good income.
Should I start a collaboration?
The “Calcedonia” franchise is a profitable investment. However, before starting your business, you need to draw up a good business plan. Any detail should be taken into account. It is worth considering that the goods offered are in the middle price segment. Swimwear and pajamas worth more than 2 thousand rubles will not be sold well in every provincial city. The brand "Calcedonia" is more suitable for settlements where at least 200 thousand people live.
It is worth thinking in advance about the place for the store. This should be an attractive point of sale with a large flow of potential buyers. Ideal city center. However, it is worth considering the possibility of having a number of competing stores.
In a business plan, absolutely all expenses must be taken into account. These are not only Calcedonia franchise fees, but also tax fees, rental premises, and employee salaries. If the calculations are carried out correctly, it will be possible to recoup the business within 12-18 months.
Empowerment
It will be possible to significantly increase profits if you create an Internet resource on which high-quality products of Calcedonia are presented. According to a franchise agreement, this is not prohibited. However, sales can only be increased if you create a high-quality online store with professional images of goods. Additionally, you will also have to hire a manager who will deal with online orders. In addition, you will have to conclude an agreement with the bank for Internet acquiring.
The feedback from those entrepreneurs who work online and offline shows that comprehensive business development makes it possible to recoup a franchise twice as fast.