Fashionable, modern clothes are not even a whim, but a necessity for every successful person. You can’t come to a business meeting in what is simply convenient, you need to match the situation and time. At the same time, real, designer clothes should not “scream”, it only emphasizes the dignity and bright personality. Collections from the Ostin brand meet these requirements. They consist of simple, modern things that blend perfectly together. That is why they are loved by many.
Building a successful business
Choosing the direction of the future business, everyone wants the start to be successful, and the investment paid off as quickly as possible. The Austin franchise is one of the win-win options. The brand is well known, constantly advertised, which means that you do not have to position yourself in the market. It is enough to find a passable place and get to work. Initial costs will be returned within the first year.
Why exactly Austin?
Franchise is not a new way to organize your business. Regularly in your city companies are opened that are a continuation of a successful business. Why did you pay attention to this particular brand today? Things of this brand do not constrain movements, do not require careful care, are always practical and convenient. In the modern rhythm of life, products that can be used in a variety of situations are especially appreciated. It is these things that the Ostin brand offers its customers, thanks to which it never loses popularity.
Choose the best
The Austin franchise is virtually risk-free. All products that the company provides today are quality things that meet the following requirements:
- practicality, simplicity and dozens of ways to combine toilets;
- the highest level of comfort in any situation;
- the use of natural fabrics and soft accessories + loose fit;
- high functionality.
Thanks to this, the same things can be successfully used in a variety of cases. This is office work and leisure, all kinds of activities. As you can see, the demand for things is already determined by the needs of customers. Therefore, the Austin franchise is always a successful business.
Advantages and disadvantages
So, it was decided to go the beaten path and start a business that 100% will give a good profit. So, get ready for financial investments. First of all, this is the franchise itself. The Austin store can be opened with an initial capital of 4 million rubles. The average payback period is 1-2 years. Main advantages:
- you can work on behalf of a brand that is in the top brands loved by Russians;
- the business model has already been tested, all risks have been taken into account;
- contacts with reliable suppliers;
- centralized staff training;
- ready-made design project of the store;
- assistance at all stages of doing business.
However, there are some disadvantages, and this must be taken into account. The company has strict requirements for issuing permits, so you will have to spend a lot of time preparing them. The second point is the difficulty with choosing a room.
Terms & Conditions
The Austin franchise is a match for the brand, the chosen style in everything. You cannot open a store wherever you want. First of all, its location will be evaluated. It must be a city, or rather, an area with heavy traffic, in a place with high traffic. In a shopping center, you cannot occupy a department above the second floor.
Total area of the premises - not less than 250 m2. Mandatory availability of shop windows and parking, equipped with fitting rooms.Moreover, the height of the ceilings should be at least 2.8 m. It is mandatory that there is electricity and running water, organized garbage collection. The placement of technical and utility rooms will also be verified.
The financial side of the issue
The Austin franchise is bought on the terms dictated by the founder of the company. Each store is designed in the same style, which ensures brand recognition. The total investment is at least two million rubles. More preferably, but enough to get started. Royalty is discussed depending on the region and sales volumes. There is no advertising fee, which is very beneficial for a novice businessman.
The profit is from 400 000 rubles every month. A department opened from scratch, in which goods are yet to be brought to the market, will never yield such a profit.
Terms of an agreement
Until now, we talked about how a novice businessman owes a company. What does he get in return?
- Standard for window dressing and shops.
- A very important point will be legal assistance.
- The advertisement is engine of the trade. It's not a secret. The address of the outlet will be posted on the main site. It also contains information about planned promotions. It should be noted that they take place immediately in all stores of the network, which is convenient for the buyer.
- Preferential contracts with suppliers for equipment.
Stability of your business
This is exactly what modern entrepreneurs need. The market situation is unstable, some firms are closing, not having time to make a profit. But you are protected from risks if you choose the Austin franchise. Responses of entrepreneurs emphasize that this business is steadily growing and developing. High-quality and inexpensive clothes people need regardless of the economic situation.
The Austin company has been holding its market position since 2003. The distribution network is systematically expanding, not only in the Russian Federation, but also in Kazakhstan, Ukraine and Belarus. Due to the balance of price and quality, the brand will not lose its relevance. But clothing for adults is only part of the proposals with which the company entered the market.
Opportunities offered by Austin franchise
For children, parents always try to choose the best. They are ready to spend money on acquiring high-quality and comfortable, as well as beautiful and fashionable clothes. In addition, the kids are growing rapidly, which means they will have to constantly replenish the wardrobe. Therefore, children's products are an attractive niche for aspiring entrepreneurs. Of course, you need to consider the abundance of offers on the market. This moment is becoming key for those trying to open a children's clothing store from scratch. Initial advertising costs are huge, and the revenue is very small, so half of the stores are closed in the first half of the year.
Today, the children's clothing market is undergoing some changes. Parents stopped buying things simply because they liked them. Now the trend has changed to clear planning and weighting. Does my child really need this thing? The second trend is the transition of buyers to a cheaper segment. If earlier people chose premium class clothes, today they are looking for good offers in the middle segment. Of course, they are more likely to go to a store with a brand name and good service. Therefore, large networks today are in demand and visited as never before. Especially when it comes to such a famous brand as Austin. Children's products of this manufacturer are very popular.
Current situation
Things are more likely to be bought in chain stores. At the same time, the share of acquisitions that are not made in specialized children's departments, but in the Austin network is constantly growing. This suggests that people do not want to take risks and, well knowing the advantages of a famous brand, the quality of products, go shopping at the appropriate store. Therefore, the Austin Kids franchise is a great option for developing your business.Today, 60% of all acquired children's clothing falls on chain stores. Of course, to name the percentage that is allocated to the franchise is quite difficult. But you can already understand that this is a significant part of the market.
The franchise at a children's clothing store is bought not only by beginners. Increasingly, those who have already managed to work with this brand as a wholesale buyer for their store began to fall into the number of such entrepreneurs. Why do they give up their own business? Because the market for children's clothing is developing rapidly. It is pouring in more and more large trading companies whose stores are decorated as modern hypermarkets. Competing with them is difficult, but you can effectively collaborate.
