Today, many stores are open thanks to the franchise. This type of business allows you to profitably trade in popular brands. To open a cafe with ice cream, there is a franchise "33 penguins." This institution will be profitable. The main thing is to develop it correctly. This is described in the article.
About company
The 33 Penguin ice cream parlors operate not only in 170 cities of Russia, but also in Belarus, Mongolia, and Kazakhstan. By 2004, the time of the establishment of the company. One of the leaders of the organization founded the production of ice cream in Tomsk. Few took it for sale because of the high cost.
In order not to close the production of quality products, it was decided to open a cafe network for the sale of goods. The name was invented by Elena Rybina, who wanted the cafe to be a symbol of joy and positive.
In 2006, the head created a 4-volume work on opening a cafe and organizing work in it. This became the basis for the creation of the 33 Penguin franchise. Now the company has 50 points, as well as 800 franchises. In collaboration with the brand, a profitable business has appeared.
About product
Ice cream brand "33 penguins" is considered a quality product. The assortment presents 40 different tastes, from which customers can choose the right one. Recipes for these desserts were obtained from Italian chefs. Many of them were created independently. To obtain the product, various additives are used: from condensed milk to wild berries.
Ice cream is sold in balls. A store employee places it in a crispy waffle cup. The product features include the fact that it does not melt for about an hour. Ice cream is sold in 60-gram cups and buckets (370 g). Buyers are also offered cocktails on a different basis. For ice cream, there are sprinkles.
Product Features
In the cafe you can take ice cream with you. There are special containers for this. For example, balls are placed in a thermal bank. In it, the products are kept in excellent condition for an hour. The delicacy of the brand has a unique composition. It is created from natural products. The basis is cream, berries, fruits, nuts and other delicious ingredients.
The company uses toppings and toppings, which are needed to reveal the taste of the product. For example, a ball of ice cream is poured with maple syrup, caramel or sprinkled with crushed almonds. Buyers are offered many types of dessert additions.
In the cafe you can buy milkshakes made from ice cream and juice. The company is constantly in development. Therefore, new varieties of dessert regularly appear. Periodically release new product lines. For example, in 2016, a series of low-fat, low-sugar ice cream appeared. According to company management, the emotional attractiveness of the brand plays a huge role in business development.
pros
The benefits of the 33 Penguin franchise include the following:
- Small starting investments are needed.
- Minimal risks.
- The franchisor has a turnkey solution for small and medium-sized businesses.
- Ease of managing a point of sale.
- Refunds with the possibility of high earnings.
- You can choose the appropriate trading format.
Features
According to reviews, the 33 penguin franchise is a profitable investment. With cooperation, an individual entrepreneur receives a profitable business that needs only to be developed. Features include:
- The acquisition of a famous brand name.
- High quality products. The taste of dessert is beautiful.The cost of goods is slightly higher than other products.
- Support and direction by the franchisor at all stages of the outlet.
- Advice will be provided on how to organize a business.
- Economists will help calculate the profitability of a business, in order to know what parameters you need to pay attention to.
- The franchisor delivers products to retail outlets.
- For the franchisee, a system of discounts and bonuses.
- Free employee training.
- The opportunity to participate in promotions.
Room
The franchisor makes some demands on the premises, taking care of the profitability of the subsidiary. It is necessary to rent an area of 6 square meters. m in the cinema or in the aisle of the entertainment center. This does not require permission from the sanitation, water supply. This greatly simplifies the search for a place to trade.
Several outlet options are possible:
- kiosk;
- trading room in the corner;
- place in the form of an island;
- food court format;
- trolley and umbrella;
- at the checkout counter of the supermarket;
- showcase in a cafe.
Staff
For the cafe requires 2 sellers. They need to establish a salary and piecework, the size of which will be determined by the level of sales. In 2015, the company founded 33 Penguin Corporate University. Starting this year, sellers must undergo distance learning. It is important to get a barista ice qualification. The learning process is controlled by the franchisee.
Cost
What is the price of the 33 Penguin franchise? It is necessary to pay a lump-sum payment in the amount of 370 thousand rubles. You do not have to pay for royalties. For 1 ball of ice cream is taken 60 rubles. The cost of the 33 penguin franchise will cost 1.5 million rubles. After all, this is exactly what you have to invest. For such money, a ready-made business appears that needs to be developed.
According to the franchisor, the payback of the 33 penguin franchise comes in 6 months, after which a solid profit will come. For 1 day, the point serves from 50 to 2.5 thousand customers. In the summer, from 200 kg to 0.5 tons of ice cream per month are sold. To avoid losses, it is necessary to control daily revenue, which should not be less than 10 thousand rubles on a weekday and 15 thousand on a weekend.
Thus, the franchise “33 penguins” allows you to open a profitable business. With her help is guaranteed by a team of professionals who know how to do business correctly. By investing in a profitable business, a stable and high income can be obtained even in a crisis period.