Sunlight is a chain of jewelry stores that have made diamonds affordable for all women. The company was opened in 1995, and during this period it has become popular. Under this brand operates over 250 stores across the country. Products are sold in 190 cities of Russia. Moreover, new trading establishments regularly open. Many of them work on the Sunlight franchise. Read more about this in the article.
About company
The goods are made in Hong Kong, the capital of jewelry fashion, which ensures excellent quality of products, their availability. The company is present in an intermediate place between the middle-market and mass-market segments, the main buyers are women aged 20-50. Customers like the products for their original design, excellent quality, which is confirmed by the Assay Chamber of the Russian Federation. In addition, the products are made from natural materials.
In the Sunlight jewelry store you can choose products with diamonds, as well as sapphires, rubies, onyx and topaz. The company's collections are of excellent quality, impeccable faceting of stones, a diverse design - from chic to classic. Products are created on the basis of modern trends. Every year new collections are released. According to customer reviews, products are valued for their sophistication and affordability.
The brand is Russian, it is registered in our country. Jewelry is oriented to the domestic market, taking into account the demand of the residents of Russia. The opening of the first store dates back to 2009, it was located in the Crocus City Mall.
The priority areas are the regions of the country with high incomes and low provision with jewelry. For example, the north of Western Siberia, the Urals, the Southern Federal District.
Franchise Offers
Sunlight is a leader in the Russian jewelry market. Which is understandable: the brand has fans and opponents. In any case, buyers discuss the number of facets on diamonds, and also argue how the company maintains low prices for its products. The brand is constantly evolving, gaining momentum every year.
In Russia there is a consumer boom on jewelry brand SL. Every year in our country, many stores open. The number of Sunlight franchises is constantly increasing. Such popularity is associated with the terms of cooperation, profitability and simplicity. In addition, thanks to well-established business schemes, high income and quick payback are guaranteed.
The Sunlight franchise operates on the basis of a commission agreement: the franchisor provides products, and the entrepreneur pays for it only after sale. The remainder is the earnings of the franchisee. Due to the lack of royalties and royalties, the level of retail margins easily covers expenses, so the entrepreneur receives a high income. As can be seen from the reviews, the investment pays off in the period from 1 to 3 months.
Business benefits
The Sunlight franchise has the following advantages:
- Simple business entry chart.
- Quick payback.
- High income.
- High demand for goods. Due to the affordable cost in combination with the original design and excellent quality, the company remains in demand among buyers with different incomes.
- Confident competition. High-quality management, a well-thought-out price policy, a competent store concept allows you to compete with jewelry products of other brands.
According to franchise customer reviews, Sunlight is a profitable choice. It is enough to carefully study the policy of these stores in order to start working with a profitable business. Having bought this franchise, in a short time it will turn out to reach a stable and high income.
Requirements
Only dynamic people, progressively minded entrepreneurs can work with the Sunlight franchise. Terms of cooperation with the company are almost standard, the same are presented to many types of business. The following requirements apply:
- Availability of investments to launch the project (from 350 thousand rubles for commercial equipment).
- Serious reputation.
- Availability of premises (30-100 sq. M.), Which may be on lease or property. It should be located in shopping and shopping centers.
- Experience in wholesale or retail is important.
- High business and personal qualities.
According to reviews, the Sunlight franchise will be most in demand if it works on the basis of the brand’s conditions. Then the products will be successfully sold.
Room
The following requirements are also imposed on the commercial premises:
- Being on the ground floor in a shopping center.
- The location is close to business centers, banks, offices, places with high traffic.
- The presence of the Internet, telephone line, alarm systems, ventilation and air conditioning.
There are several options: a trading section with an area of 30-100 sq. M. and the island, modular design of 6-12 square meters. There is the possibility of opening a point of sale. According to businessmen, the location of the premises is an important nuance for the development of a profitable business.
Franchisor Offers
When opening the Sunlight jewelry store, the company offers:
- Remote maintenance: assortment correction, replacement of slow-moving models with more popular ones. As practice shows, the lack of demand for specific products is not a sign of lack of demand. Each outlet has its own customers: in one, cheap jewelry is perfectly sold, and in the other, original gizmos.
- Sales analysis and product sorting.
- Competent marketing support. For advertising, catalogs, Internet sites, glossy publications, social networks, Internet portals, news resources are used.
Price
What is the cost of the Sunlight franchise? Costs at the first stage are approximately 1 million rubles. Money will be required for the following:
- Rental of premises - 25%.
- Repair, redevelopment, additional equipment - 25%.
- Purchase of goods of the first sales cycle - 40%.
- Commercial, organizational expenses, salary - 10%.
Profitability - average in the jewelry sector, 500%. In this business, minimal costs and high profits. What are the payback periods for the Sunlight franchise? On average, this period is 90 days, but it is likely to get positive results from the second month of work.
The price includes legal support from the franchisor, employee training, daily monitoring of activities, sorting of goods. The buyer receives marketing support, sales automation, an advertising campaign, the conclusion of a commission agreement for the supply of goods without prepayment.
Finance
The company offers to cooperate under a commission agreement. According to it, the company delivers products for a certain amount, the entrepreneur sells it, and then pays for the goods. The remainder will be with the franchisee.
The difference is the lack of royalties - entry fees and royalties. It turns out that you can pay only the wholesale cost of goods, but only with their subsequent sale. To open a point of sale, as already mentioned, starting investments are required. The amount will be spent on rent, repair and decoration of the premises, purchase of equipment, preparation of documents, training and provision of salaries to staff.
How much Sunlight franchise revenue is achieved depends on many factors.This is determined by the region, the location of the store. The average profit is from 1 million rubles.
Do I need a franchise?
With the opening of a jewelry store, a franchise is not required if there is where to take the products yourself. But this does not always happen. If you look at the jewelry store franchise market, then Sunlight is the most advantageous offer. In this case, you do not need to invest millions in products that may not be sold later.
There are many reviews of entrepreneurs who have started a business and have a good income. With these conditions, investments quickly pay off. Some franchisees did this in 3 months, in the worst situations - in 6 months. The Sunlight company is a reliable partner with whom the businessman has the opportunity to receive stable and high profits.