Sports shops are now in great demand, as are fashion boutiques. Buyers will be active, confident people of different ages. The sports shop franchise will be a great investment, will bring considerable profit. You need to know what will be the income and expenses.
Developed networks of sports products boutiques offer three-tier franchising formats:
- last year's collections with discounts;
- work with famous brands, sale of basic models;
- opening a boutique with a rich assortment of goods.
The franchise allows you to get a ready-made business that does not need to be established independently. It should only be properly supported so that it continues to function successfully. Innovations are also possible to improve its performance.
Range
Many people care about their health by choosing an active lifestyle. Therefore, sporting goods will be in demand. A sports store franchise will allow you to open one store or their network. Moreover, the institution can be located both separately and inside the shopping center.
The assortment is different. Can choose:
- products from popular brands;
- goods of budget manufacturers;
- sports equipment only;
- clothes, shoes, accessories;
- tourist equipment;
- related products - cups, medals, etc.
What will be the assortment depends on the desire and analysis of the situation in the modern market. Products should be in demand among the majority of the population.
Store arrangement
If a sports shop franchise is bought, then the business will be established there. In other cases, you need to think through all the details yourself. The space of the institution should be based on the principles of:
- commodity zoning - men's, women's, children's departments are located separately;
- thematic zoning - the departments "Fitness", "Football", "Tennis" are created;
- women's and men's sections are divided into fashion and the basic part;
- separate sections of the store for goods for training, outdoor activities, recovery.
Conditions
To do business, you need a sports shop franchise. The conditions for its acquisition must be taken into account by every future businessman. When interacting with companies, it is important to determine the subject of the contract so that no further disagreements arise.
A franchise condition is the designation of the amount of money for which the contract will be transferred. Franchised relationships involve the transfer of royalties. This concept refers to the regular transfer of money to a franchisor company. It must be remembered that this company has the right to impose cooperation with specific consumers of goods and services.
"Sportmaster"
This international sports shop franchise sells sports equipment and clothing. The company is a leader in Russia, has a strong financial base. She doesn’t need advertising. The business structure consists of a parent company that develops service standards.
The network is developing by franchising the main brand and some brands. The following products are offered to customers:
- SKECHERS - shoes at a reasonable cost;
- Columbia - products for outdoor activities;
- Weekender - youth products;
- "Sportlandia" - products for all family members.
For each business, new equipment is purchased. Need a room with an area of 260 square meters. m. The franchise of a sportswear store costs 5.5 million rubles.
Adidas
This is also a sports shop franchise. Reviews about her are only positive. The products of this company are of high quality.The price of equipment, rent, products is determined by the selected franchising format. A requirement is to have your own site or rented at a low cost.
For the first purchase you will have to pay from your own funds. Franchising has 3 formats:
- FACTORY OUTLETS - discounters;
- ORIGINALS - basic products;
- SPORTS PERFORMANCE STORES - a large assortment.
A separate business sector is considered to be a special children's sporting goods store Adidas Kids. The price of the business is 20 thousand euros, royalties - 7% of the turnover, advertising costs - 2%. This is a developed sports shop franchise. Profit will be quite high. The launch takes place in 10 days, and the payback will be in 30 months.
"Your element"
The business has a BoardShop format. You need to purchase equipment, gear, equipment for snowboarders, wakeboarders. Initial expenses will amount to 3 million rubles. Payback occurs in 12 months.
Buyfit
In this business, we are selling simulators, “fitness” equipment, and products for outdoor activities. The goods are sold in 840 cities of Russia. There is a function of online franchising sales. The cost of the business is 235 thousand rubles. Investments amount to 750 thousand rubles. Payback is expected in 7 months.
Sports nutrition
You can open a sports nutrition store. Such a franchise allows you to get a start for the business. Moreover, sales can be carried out via the Internet. The benefits include:
- the right to sell demanded products;
- no spending on advertising and attracting customers;
- help in choosing equipment, location;
- You can get advice from professionals in this field;
- representatives of the owner are engaged in the procurement of goods.
A sports nutrition store can sell proteins, creatine, weight gainers, fat burners, amino acids, protein bars, L-carnitine. The cost of the franchise can reach 450 thousand rubles, and the payback will be about 7 months.
Profitability
The sporting goods business is a profitable business. Many people in the country lead an active lifestyle, monitor their health. Such franchising is always cost-effective. The average trade margin is 45%, and profitability is 25%.
Investment in opening a boutique is 50 thousand dollars, if its area is 60 square meters. m. It is advisable to open a sales point in the spring, since the purchase price of winter goods is higher. Then the payback will be 18 months.
Franchising Features
Each brand creates a unique concept of product sales, business expansion. With the help of franchising, the concept for Russia is being circulated, the junior partner complies with instructions and principles of work. Franchisees should be prepared for changes in the rules for the display of goods.
During the interior design, company standards are applied. Each network has its own specifics, approach. Design can be different, it all depends on the format, area, location, equipment. The equipment is maintained in a corporate style. The main feature is the mobility needed to frequently change the seasonal assortment.
A single-brand store sells products of the same brand. It is advisable to purchase a franchise from a large network that represents a well-known brand. Specialized points of sale sell goods in a specific direction: extreme sports, golf, bicycles. To get things going well, you need to know the specifics of the product. Then a successful business development is possible.