Many owners of shops and outlets often face the question of how to sell shoes. This product is a fairly popular product among consumers. Therefore, you should carefully study all the subtleties of marketing different types of shoes.
Regardless of whether you are trying to sell a pair of elegant shoes or practical sneakers, there are many ways to maximize your profit. Introducing a few simple rules that will help you achieve your desired result. So how to sell shoes?
Preparation for sale
For the successful sale of shoes requires a huge amount of work. After all, it is precisely well-thought-out preparation that will help to make a successful sale of the available product. But it is worth remembering that preparation for the sale of new and worn shoes will be distinguished by its complexity. To begin with, it is worth deciding where to sell shoes.
Features of the sale of new and worn shoes
If you sell a pair of brand new shoes, then they do not require cleaning or maintenance. The only moment: if they were stored in a warehouse or in a box for a long time, then it may be necessary to wipe off the accumulated dust.
In the case of the sale of a pair of shoes that was in use, there are several ways to quickly improve its appearance. Replacing laces on a pair of crosses is one of the best ways to set a higher price. For patent leather shoes, you can purchase a varnish of the appropriate shade and carefully apply it. This will help refresh the look of the shoe. These little tricks will help you find the answer to the question of how to sell shoes.
Selling shoes in a store
Understand your product better than your customer. The buyer will come to you for knowledge, experience and the best shoes. In this situation, you must be an expert. Do not just show the shoes, but also help him learn something new about the product. What materials is it made of? In what season will it be fashionable? It will also give you a reason to offer the buyer something else if the first pair does not suit him.
Find out who your consumer is and what he is looking for.
Over time, you will learn to recognize types of customers. You can immediately understand what a particular buyer wants to purchase. But do not rely only on your opinion, ask the client what exactly he wants to purchase. Try to greet and meet every person who enters your door. In this case, do not rush, give him a couple of minutes to evaluate the store, and then ask how you can help.
Ask the client to sit down to try on shoes. While he is sitting, ask what shoes interest him. This will help you identify customer needs.
Wide range of models
This item is best understood using one example. A potential buyer has entered the store and wants to buy a pair of closed-heeled sandals. While he is trying on his favorite shoes, you can offer him a couple more options for similar models. After all, it is likely that in a hurry the client might not even notice them. In addition, it is possible that you didn’t have time to put this particular model on display. The following conclusion can be drawn from this: before selling shoes in a store, you must master all the intricacies of your specialty and study the assortment of the store like the back of your hand. Otherwise, buyers will immediately realize that they are new to this business. Such simple rules - this is the answer to the question of how to properly sell shoes.
Communication with the client is the key to success
Talk with the buyer, tell him about all the news that is in your store. However, do not overdo it: the conversation should be easy and not cause discomfort. Try to talk about new trends in the world of shoe fashion, reveal all the advantages of the chosen model. If you know any feedback about this product, tell your new customer about it. Let him know that other customers say that they are “super-comfortable” shoes, or, for example, that one pair tends to outshine the other.
Currently, we are used to possessing all available information, and customers are no exception. But the theory is one thing, and you can demonstrate your knowledge to the buyer in practice. By providing them with all the possible information, you minimize the chances of returning the goods. In turn, you guarantee that the customer will receive exactly the product for which he came to your store.
The peculiarity of selling shoes on the Internet
Where can I sell shoes besides a regular store? Of course, on the Internet. Before starting a shoe sales business through an online store, try to find a reliable distributor. Or you can sew shoes yourself - manual labor is much more expensive.
You will need a wide variety of models - in all sizes and in large numbers. This requires a large financial investment. Therefore, if you do not have enough money, you can team up with another seller of shoes and become true partners.
Opening an online store
Modern society keeps pace with the times, so the opening of an online platform for the sale of shoes will not be a problem. This can be done even on your own. Otherwise, you can use the following portals:
- eBay
- Etsy
- Craigslist et al.
When putting up a product for sale, consider its detailed description. No one will buy a pair of shoes that he knows nothing about. If the information is incomplete, the buyer may sneak in doubt about the quality of the product.
How to sell shoes online
The biggest problem that people face when buying shoes online is the inability to examine the product. The availability of high-quality photographs can help in solving the problem. At the very least, you need to take a picture of both shoes side by side in the front and back, as well as the top of the shoe and sole. If there are any flaws, you should definitely report them. Pictures should be taken from different angles.
What information should be indicated in the product description
If you sell factory shoes, indicate the initial size, its international equivalents and the manufacturer. If the original size is not known, indicate the length of the insole inside. Describe the color, type (evening, casual, sports, etc.) and style (oxford, brog, etc.) of the shoes as accurately as possible. List the materials from which the goods are made, and, if possible, describe the method of production. If the shoes are not new, indicate flaws, if they are, of course, available.
If shoes were used, be honest. When it comes to her condition, give as accurate a description as possible. A brief essay “not new, neatly used” may not be enough. Specify and specify: “It was worn twice, there is some wear on the treads, minor scratches on the heel, but the upper skin is in perfect condition.” This gives the client a sense of comfort, and you show responsibility and honesty. Add photos of any imperfections or wear. This can help to avoid angry feedback from the buyer, who decides that he was deceived. The more complete your ad, the more attractive it will be for others.
Additional Information
Indicate the appropriate options and delivery rates. If the products are sold at a reasonable cost, but the delivery rates are too high, your customers will find more profitable options for acquiring the model they like.Offer customers several options - from ultra-fast delivery to something cheaper and not so fast. And make sure the shoes can reach them without any damage.
So we have revealed the basic principles of successful business. Now you do not have a question about how to sell shoes.