Many active Internet users have at least once in their life wondered how bloggers make money. A logical question, because people who have their own YouTube channel or virtual diary (in LiveJournal, for example) have a really solid income, and everyone is interested in what needs to be done to get it. And therefore it is worth discussing this topic.
Advertising
Since video blogging is more popular than text, I would like to dwell on it in more detail. Advertising is the main source of income for each owner of a well-known channel. Surely every person using "YouTube" noticed PR videos. This is an advertisement. It automatically turns on either just before the start of the video, open for viewing, or appears in the middle. Sometimes not even one image of an advertising character pops up. It is at their expense that the profit of the owner of the channel uploading the videos is added up.
Talking about how bloggers make money, you should consider this principle in more detail. So, there is a certain company engaged in the production of cosmetics. The company needs buyers, and therefore its representatives order advertising from Google, the corporation that owns YouTube. Then, to attract the target audience, specialists determine several of the most popular thematic channels, the owners of which upload the corresponding videos. In this case we are talking about beauty blogs - video diaries devoted to the topic of beauty. In almost all cases, girls lead them. In their videos, they consider issues related to cosmetics, as well as conduct workshops on makeup and hairstyles. Naturally, their audience is appropriate.
Then, the owners of the channel are invited to cooperate - an advertisement is played in front of their video, and funds are credited to the authors. Everybody wins. A blogger receives money, an audience receives information, and a customer receives new customers.
What is the amount?
This, of course, is not all you need to know about how bloggers make money. In cooperation with advertisers there is a specificity.
If the author of the channel does not mind becoming a partner in YouTube’s video hosting, he must indicate the relevant information in a specially created menu for this. Then he will receive offers.
But what is the amount? She is not big. The author of the channel receives only a certain percentage of the funds paid by the advertiser. Let's say for each transition to his site he offers $ 1. With it, a blogger can get 30-40 cents. This is not much, but many believe that in this way YouTube encourages channel owners to create more interesting and high-quality content - to increase the number of views and, accordingly, potential advertiser customers.
PR directly
Talking about whether bloggers make money, one cannot but mention the direct advertising method. True, it is offered to owners of popular channels - those on which the number of subscribers amounts to hundreds of thousands or even millions.
The bottom line is that a blogger is promoting the advertiser's website / product / service in the video itself, briefly talking about the advantages and advantages of the offer. Then, as a rule, the phrase follows: "You can see the link to the site in the video description."
This method is effective. In this case, users begin to unconsciously interest in the advertised product, because it is promoted by a well-known blogger whom they trust.
Income of famous YouTube
On the famous website dedicated to videos, the number of registered channels in the millions. However, only a few of them have a high rating.
If you turn to the expanses of Runet, you can select several channels. Many TOPs are headed by Ivan Rudskoy with his blog called EeOneGuy (in 2017 it was renamed “Ivangai”). The guy is 21 years old, and his estimated income from the YouTube affiliate program is about $ 300,000 (17,158,500 rubles at the current rate). Almost 11.4 million people are subscribed to his channel, and the total number of views is more than 2.5 billion.
The blog of Maxim Golopolosov, the host of an entertainment show called "+100500", is also popular. It has been on YouTube for 7 years, and during this time more than 8 million people have subscribed to the main channel (there is also a second). According to statistics from the Statsheep portal, Maxim’s income for the entire existence of the channel amounted to about $ 2.6 million.
You can still give many examples, but even looking at these, you can understand why many people are interested in how to become a video blogger and make money.
Show product
There is another topic that should be noted for attention, telling about how bloggers make money on YouTube.
It happens that a product is advertised directly in the video. For example, an online store of cool things with unusual prints can order PR from one or another blogger, asking him to shoot one of the videos, being dressed in one of these t-shirts. And at the end of his video, he can say something like: “By the way, the guys from the store gave me this T-shirt (the name is indicated). If you want to look stylish, look there - I will leave the link in the description. ”
Technology stores, for example, provide cameras to bloggers who are asked to film the next issue. A very convenient method, because the audience can immediately appreciate the quality of the equipment. Beauty-blogging girls are often invited to show a master class using brand cosmetics that they want to advertise in the video. And there are many similar examples. To advertise a product, there is always a popular channel of the relevant subject.
Monetization videos
Well, the principle of the advertising method is quite clear. But you should know about other ways to increase your income if you have an idea about how to become a blogger and make money.
The fact is that any person is able to monetize the videos laid out by him. It’s also a reality to receive funds for only one viewing. Only you need to make really interesting material. After all, about a million videos are recorded daily and it is very important that the video in this variety be noticed.
What is the price of the question? 1,000 views cost about $ 2-5. But this is if the video is aimed at English-speaking viewers. For the same number of views of a video clip designed for Russian speakers, YouTube pays an average of $ 1.5. To start receiving money, the author of the channel needs to connect monetization through one of the popular media networks (for example, through the same Google Adsense).
Joining YouTube
Now you can talk about how to become a blogger and make money. Well, this is not easy. It takes a lot to become famous on YouTube. And without fame, as it was already possible to understand, this resource cannot be dispensed with, since without it there will be no subscribers and views.
Firstly, we need a “fresh” and interesting idea. There are already tens of thousands of channels on YouTube, the owners of which shoot summer plays, reviews of films and funny videos, their opinions on various informational occasions, conduct beauty blogs, etc. It is extremely difficult to establish oneself in already developed and popular segments. Something new is needed, and for this you will have to develop an idea, having previously analyzed the modern audience, its specificity and interests. The vast majority of YouTube users are children, teens, and youth. So future content should be focused on their interests, if you want to become famous as soon as possible.
Secondly, technical equipment is needed.You need a good camera, a decent video editing program, a microphone for recording sound, a tripod, a device for proper lighting and much more. The video in all plans should be of high quality - then they will watch it.
How to advertise your channel?
At first, you have to invest in it if a potentially promising youtuber is seriously puzzled by the question of how to make money at home. A blogger can quickly reach an audience by buying ads from someone else who has already become famous on YouTube.
It is divided into several types. Some well-known bloggers can shoot for a fee a video about a channel that a person wants to advertise. Others briefly mention it in their video and leave a link under it. Someone adds a channel to the "interesting" (this is called a subbox). Some add the advertiser's playlist to the home page of their blog.
This, of course, is not cheap. But there is another option, consisting in buying advertising in the community of a famous blogger. Publications on VKontakte are available for each channel.
How to withdraw funds?
And a few words about the pleasant. More precisely about how to withdraw money from your account. To receive cash, you need an Adsense account that anyone can register. You can connect several channels to one such profile at once. In your Adsense account, you can see statistics on the funds accrued for viewing / advertising, make certain conclusions regarding the profitability of the blog.
Most importantly, through this profile you can transfer electronic money into cash. You can immediately issue a check in your name. Or transfer the available funds to an electronic wallet (in the Yandex system or WebMoney, for example), and then act in any other convenient way.
Text Blogs
Finally, it’s worth a little talk about them. The most popular platform for maintaining an online text diary is LiveJournal. There you can also make good money. A vivid example can be considered Ilya Varlamov, who began with LJ. Today he is a large and wealthy businessman - he has his own website, several projects and companies.
The principle is the same - earnings on advertising. An ad banner is placed on the blogger’s profile, and they are also paid for the number of clicks. Or they may offer to write about a product. If tens of thousands of people read it, then the result will definitely be.
Only a text blog is harder to make popular, because now more and more people prefer not to read but to watch. But if a person has an original idea and interesting unique content, then everything can work out. In the future, a successful blog "moves" to its own site, and there already a person is given more freedom in terms of partnership with advertisers and people who are ready to offer him cooperation.
