Online advertising, or online advertising, is a graphic or textual material. Back in the 1990s, it began to take shape, but in the early 2000s, advertisers did not consider it as one of the methods of promotion. After 2005, this species began to actively gain momentum. Today, the Internet is considered one of the best information platforms, and advertising in it is an excellent way to influence customers.
Internet as a distribution channel
The owners of large and small companies 10 years ago did not perceive the Internet as a good distribution channel and did not think about how to advertise on the Internet. Today everything has changed. First of all, it helps a small business that does not have a large advertising budget.
This is due to the fact that the number of users is constantly growing, they spend more time on the network both on business issues and on personal issues, watch less TV, buy less newspapers, and listen to the radio on the way. The development of mobile communication technologies allows you to constantly be on the Internet, which also increases traffic. Now it’s easier to sell through online stores, tracking the activities of buyers and analyzing their behavior.
Advertising on the Internet: types and costs
There are many types of advertising on the Internet, some of them can be placed for free, part - for a fee, but the amounts may vary.
- Popular is considered a media ad, which is a video or a static picture in the form of a banner. This is a very effective form of advertising. It covers the target audience, attracts with its image and increases sales. However, this is one of the most expensive types, and the average cost per thousand impressions is 350 rubles. But it all depends on the placement of advertising on the Internet (which site), on the subject, on its type and on which part of the page it will be placed. One of the most expensive topics is real estate, the price starts from 400 rubles. In the end, it can range from 13 thousand to 120 thousand rubles, depending on how much it is clicked on or how long it sags on the site.
- Contextual advertising - a text or text-graphic block. Such advertising can be used when searching for some information and on various sites. The main advantage of this type is that it can be demonstrated only to its target audience. But it is only suitable for stimulating sales and attracting new customers. Contextual advertising is not suitable for brand promotion or promotion of new products. How to advertise on the Internet of this type? You can contact the agencies and firms involved in the promotion, or do it directly through services such as Yandex.Direct or Begun. The cost of such advertising depends on several factors, primarily on the chosen topic. For example, an ad with the words “apartment” costs 150 rubles, the word “cosmetics” - 70 rubles, and the word “perfumes” - 25 rubles. But the price may vary from the selected region, in Moscow there is one cost, in Ryazan it is already different.
- Advertising products on the Internet through social networks is also popular today and has a good effect on the target audience. The price of targeted advertising may vary, but it is lower than the contextual and will depend on the chosen strategy. If the price is measured in clicks, then a click can cost from 2 to 8 rubles, and if you choose impressions, then from 0.5 to 2.47 rubles.
Benefits
Before you engage in any type of promotion, it is worth highlighting the benefits of online advertising:
- InteractivityIt consists in the fact that if someone is interested in advertising a particular product, he can immediately follow the link to the site and find out all the information. This cannot be done if you saw something on television or heard on the radio, so you have to remember the company and only then watch what products it presents.
- The target audience. You can immediately customize your advertising to your customer, indicating sex, age, place of residence and other criteria, which, for example, cannot be done on TV, limiting yourself only to the number of impressions and time.
- Advertising control. After the advertisement has been launched, it is possible with the help of certain programs, for example, Yandex.Metrica, to track how many people saw it, how many of them went to the site, what else they looked at the resource.
- Availability. Everyone can talk about their product or service, while spending not so much money. But getting to television is not so simple, and if you think about it, then only famous and large brands are advertised there.
disadvantages
Having seen all the advantages of online advertising, you can immediately take action. It is necessary to think over steps of advancement well. And first of all, you need to think about where to advertise on the Internet. But do not forget that there are always disadvantages:
- Do not rush and advertise yourself at all sites in a row. It is necessary to spend time to sort them and choose the most suitable ones, so that all the work does not go in vain. Perhaps this business should be entrusted to professionals who will save your time and money.
- A lot of competition, which means that your advertising must be unique in order to attract buyers who want to make a purchase.
There are not so many shortcomings, but you also need to remember about them in order to fix and supplement something at any time.
How to make an advertisement
Advertising may be text, or may be graphic. Of course, creating a text is easier, the main thing is that it describes all the basic things about a product or service, or specifically about a brand or company. The user must immediately understand what they are offering, where he can go and how to place an order.
How to make advertising on the Internet in the form of a banner is already a more complicated question. The banner can be static, that is, a photo is placed with the product, and not static, in GIF format (several images that replace each other) and flash (animation effects), and separately it can be a video. If you do not know how to create such a banner, had no experience with a computer and special programs, then it is better to entrust this business with a professional to present your product in the best possible light, which will attract much more potential customers.
How to advertise on the Internet
There are many options for advertising. If you use free sites, you can do everything yourself, you just have to spend some time.
Placement on paid sites is a little more complicated, because you need to correctly create ads, for example, through Yandex.Direct or Google.Adwords. There you need to create short, but capacious ads, and often not everyone succeeds, because of which part of the budget is lost.
How to advertise on the Internet if you are not at all familiar with this area or just do not have time to deal with this issue? There are many companies and individual specialists who are engaged in promotion and know where it is better, which type is more profitable, because there is experience and statistics. Or you can use the services where you need to download advertising, and this service, in turn, will place it on different resources on the subject.
Free advertising - is it possible?
The Internet is a huge platform where millions of people spend their working and free time every day. Therefore, promotion here is necessary for every company, and its effectiveness has long been proven by many experts. Advertising on the Internet is possible both for a fee and for free.
What are the options:
- Bulletin boards and directories of organizations. People come to this site for a specific purpose - to find a product or a person who will provide a service. Therefore, it is definitely worth registering a company in directories so that you can be immediately found. It’s best to tell about yourself on popular resources where there is high traffic so that as many people as possible can find out about you. The benefits of online advertising are obvious and cost-free. For example, you can register in the directory: Yandex and DublGis, advertise on Avito and Yule.
- Social networks have entered our lives so much that not to advertise ourselves there means to lose part of the audience. Of course, in the networks you can pay for advertising, but you can create pages and groups on the topic of your business, communicate with people, add to friends, answer questions so that they see a live account with the presented goods. However, you should be careful not to turn ads into spam.
- Forums and personal blogs. You can also talk about your company in specialized forums on specific topics. If you post information on all forums at once, then your ads will be deleted very quickly. In addition, you need to be active, communicate with users to make them customers. A personal blog is a personal site and a place for advertising. Can be placed when you want and what you want.
Advertising is not spam
People have long been accustomed to the fact that not a single broadcast, viewing an information site, or listening to music can do without advertising. And in part, everyone is ready to wait a bit while the ad goes through. But all advertisers should remember that advertising is not spam, and it should not immediately scare users away. The longer it lasts and the more people notice it, the better it will be for the company. 
Therefore, when creating a video and placing it, you should remember:
- no need to use pop-ups, they do not attract people, but have the opposite effect;
- no need to use music that turns on independently as soon as the user accesses a particular resource;
- if free advertising is used in the form of, for example, messages, then you should not send one person several letters;
- no need to make the text flashy bright, it also scares people away.
Before you ask yourself how to make an advertisement on the Internet and start searching for sites, think about who this advertisement is for and where it is better to place it so that it is noticeable.
What can give this type of advertising?
Online advertising is one of the good ways to promote. To ignore it is to help your competitors and lose some of the profit. Millions of people spend every day online, according to statistics, for 5-6 hours on average: at work, at home and on the road using mobile devices. The types and costs of advertising on the Internet vary, there are many options, but you can choose several, experiment, conduct an analysis and dwell on the best.