Social networks today play an important role in the socio-political life of society. Leading world politicians and celebrities communicate directly with people who are far from the international arena, and businessmen by multiplying advertising on the Internet at times increase profits. The World Wide Web makes it possible to earn money remotely, and useful tools for webmasters can almost completely automate the process.
History of the creation of a social network
One of the most popular Russian social networks is Odnoklassniki. The site was created in March 2006. The social network was developed by Popkov Albert Mikhailovich, who lives in London and works in the field of communications, and the site is owned by Mail.RuGroup. The direct author of Odnoklassniki, by the way, participated in several European projects for creating social networks.
Features of the social network, audience
Odnoklassniki is one of the five leaders in popularity among Russian web resources. In the year after the start of the project, the social network doubled the number of registered users. But in 2008, joining the number of users on a free basis became impossible, so the growth rate of the popularity of the social network decreased significantly. In 2010, it was again possible to register for free.
The audience of Odnoklassniki totals 51 million users from all regions of the Russian Federation and the CIS countries. About 64% of people monthly use the resource’s functionality through the mobile version. 
The average age of a user of a social network is much higher than at other sites. The main return audience is people from 18 to 54 years old. The segment of solvent potential customers is widely represented on the site, which positively affects the business at Odnoklassniki.
The only inconvenience in using the network is blocking links to other sites. To solve the problem, you need to contact technical support.
The functionality of Odnoklassniki determines positive features. So, a big plus for those who are wondering how to advertise in Odnoklassniki is that the user who put the “Class” not only “likes”, but also reposts the notes or photos.
Free advertising campaign at Odnoklassniki
A large solvent audience and user activity, various ways of publishing ads and several types of promotion could not remain without the attention of advertisers. So the information on how to advertise in Odnoklassniki is very relevant. But, like in any other online business, the use of a social network has its own characteristics.
For example, how to advertise in Odnoklassniki for free? The following actions will help to disseminate information about a product or service:
- the profile on the social network should be filled with interesting content;
- you need to welcome and encourage users to put “Class” to share information with your friends;
- You can motivate people with gifts and discounts for a subscription or other action, contests;
- no need to discount the simple visit to other people's pages, the user will be interested in a new guest and go to the advertising profile;
- active participation in the comments will allow the brand to “flash” in the news more often, which will attract the attention of users.
But for successful promotion without investment, time is needed.
Social Media Targeted Ads
Targeted advertising is unobtrusive, but at the same time aimed at a specific target audience. The ad is located on the screen under the photo or with active keys, does not interfere with web surfing and does not annoy the user. The customer independently adjusts the parameters of the audience - place of residence, age, gender, so only those people who are interested in the advertisement see the advertisement. In addition, the seller can indicate the time and days of advertising on the social network.
How to create targeted ads in Odnoklassniki? An ad can be submitted through the Target website - the official platform for advertising on the Mile.ru sites. First (for unregistered users) you need to create an application with general data about the advertising company. After confirming the application, the webmaster will need to select keywords, download high-quality photos of the product and select the audience parameters (age, gender, region).
Advertising banners in Odnoklassniki
Banners are presented in the form of a large picture or video to attract the attention of buyers. Such an announcement can be seen not only by users who are registered directly in Odnoklassniki, but also by visitors to Vkontakte and other sites of Mile.ru.
Contextual advertising on a social network
When creating contextual advertising, as in the case with targeted advertising, you can set the parameter "your users", that is, determine the target audience. An advertising campaign is paid according to the number of times an ad was viewed, so it’s important to specify the exact parameters of the target audience. If the filter is configured incorrectly, ads will be shown to users who are not interested in this offer, so you should not expect an increase in profits. The contextual advertising block is located in the right corner of the page.
How to advertise on Odnoklassniki website competently if contextual ads are considered? Contextual advertising, as well as other types of promotion (except, perhaps, the placement of paid posts in other people's groups and ads in your own community) is configured through the Target website to Mile.ru. 
Advertising in other people's groups
In a social network, there is also the opportunity to place paid advertising in “untwisted” groups, where there are already a large number of active subscribers. You need to create an interesting post so that when viewing the news feed the user wants to put “Class” and this action attracts the attention of friends.
How to set up a redirect in Odnoklassniki
How to advertise in Odnoklassniki? Redirecting is another way to conduct an effective advertising campaign. The term itself implies redirecting a user from one page to another. The redirect allows you to post links to other pages (corporate sites, landing pages, etc.) on social networks. But the problem is that Odnoklassniki “skips” redirects only to trusted sites, one of which is Google, the social network blocks the transition to other pages. That is why the "gasket" is used to bypass the redirect. 
How to advertise in Odnoklassniki? You can get around the redirect in the following ways:
- Create a site from which you will be redirected to the advertiser's main resource on Google sites.
- Use the blogging service from Google (blogger), from where to redirect to the seller’s ad.
Promotion of your own group
How to advertise in Odnoklassniki for free and effectively? It is much simpler for those businessmen who can operate the audience of a promoted group on a social network.
You can promote your own group by actively sending out invitations to users. It is necessary to make the group open to all comers, and leave the possibility of commenting only to subscribers.It may be worth starting a special program that automatically launches likes, but you need to be careful with this - it’s much better to buy high-quality traffic than to use the services of unverified “smm-specialists”.
You can advertise your own group in other communities. Earn the confidence of customers will be possible by assigning a checkmark "Official Page". Also, for inviting friends to the group, you can play contests, give gifts to subscribers or make discounts. 
To quickly promote a group, you can buy an already created and well-known page, and then re-arrange for yourself and for your goods.
How much will the advertising campaign at Odnoklassniki cost
Unlike Vkontakte or Facebook on Odnoklassniki, the user pays only for impressions, not for clicks. The price of advertising is fixed. For 1000 impressions, the starting payment will be 70 rubles. The cost of so many ad impressions reaches 900 rubles and depends on the chosen ad format.
In addition, the final cost of an advertising campaign is affected by seasonality. For example, in the summer, the coefficient on online advertising is about 0.9; in the remaining months it rises to 1.3. The price increase is also affected by localization, frequency of display, income, audience age. Having figured out the pricing system, you can earn a significant amount in the Odnoklassniki social network.