What to call a cosmetics store to maximize profits? Such questions are often asked by aspiring entrepreneurs. A beautiful, vivid and memorable name increases the chance to interest buyers, draw their attention to the product and encourage them to purchase it. It’s easy to think of it, knowing the basic rules.
Where to begin
What should be called a cosmetics and perfumery store to succeed? It is advisable to immediately and forever abandon the banal options boring to potential buyers. There are words that have already exhausted their capabilities, but continue to be actively used by entrepreneurs. This category may include:
- prefix shop;
- prefixes best, top, vip;
- product name (perfume, cosmetics).
An important point is uniqueness. It is desirable that the chosen name does not cause associations with competitive stores. It’s always better to come up with your own option than to borrow someone else’s. Otherwise, buyers will mistakenly get to other people's sites, which is fraught with the loss of potential customers.
However, this does not apply to items used by brands whose history has long ended. If a company with an attractive name has not existed for a long time, you can safely use it. Of course, only if this has not occurred to competitors.
Brevity is the soul of wit
What to call a cosmetics store to quickly promote it? An ideal name is one that customers can easily pronounce, write, and remember. Therefore, the name should not be not only long, but also complex. First of all, this is important for online stores, because in order to find a site through a search engine, you must correctly spell the name.
We must not forget that not all potential customers speak a foreign language. Therefore, it is better to abandon names with a variable, controversial spelling, say boutique. It is also advisable to avoid complex combinations of letters, for example, ch, sh, which are unusual for future buyers.
Game of association
What can be called a cosmetics and perfumery store? The main customers of such outlets are women. Therefore, the store needs a name that can intrigue them, encourage them to linger and take a closer look at the goods. It should be bright, flying, tasty, hint at the effect of the use of products.
For example, the following options are relevant: “Sweetie”, “Coquette”, “Beauty”, “Chic”, “Temptation”, “Ecstasy”, “Tenderness”, “Charm”. Of course, these are just examples, since most of these words are already actively used in the names of competitive outlets.
Names and Surnames
How to beautifully name a cosmetics store so that it makes a steady profit? You can recall the names of fatal women, which are traditionally associated with beauty, temptation, danger, power over men. Say, Nefertiti, Aphrodite, Cleopatra, Eve, Messalin, Delilah, Salome, Medea. They not only sound beautiful and unusual, but also carry a strong energy.
Also relevant are floral names that evoke associations with beauty, lightness and freshness. Let's say "Jasmine", "Rose", "Margarita", "Hydrangea", "Camellia", "Violetta", "Lily". Finally, you can use the names of countries, cities, islands, rivers.
Many popular brands were named after the founder. As an example, we can recall the famous Tinkoff brand. Why not turn to this idea using a slightly modified version of your own last name?
Compound name
What should be called a cosmetics store, so as not to regret the mistake made later? An effective solution is to choose an option consisting of two words (or two parts of words). You can combine the adjective with the noun, for example, “Magic Wand”, “Good Fairy”. Also, the use of two adjectives is not forbidden, for example, “The Most Beautiful”. Finally, the name can combine the adjective and the verb, say, “It’s beautiful to be.”
A name consisting of three or more words is highly discouraged. It will be difficult for customers to remember it, in addition, the emotional load will decrease.
To get a unique option, you should try combinations of the components. To do this, it is worth arming yourself with a pen and paper, and then writing out possible words in different columns. Further, their parts are combined with each other until an optimal solution is found. For example, from the words “elite” and “cosmetics” you can get the name “Elitcosmetic”.
How to name a cosmetics store: dictionaries
If your own imagination does not want to suggest bright and unbroken options, you can turn to dictionaries for help. Not only Russians, but also foreign directories are able to help in this matter.
If a foreign language is used, it is certainly worth clarifying all the meanings of the word that has attracted attention. If among them there is something that can push away clients who are fluent in foreign, it is better to immediately abandon it. It is also worth making sure that writing and memorizing it is not difficult. If customers have to ask again in order to understand how the word is spelled and pronounced, this will negatively affect the popularity of the outlet.
Price segment accounting
The price segment is another point that you should definitely pay attention to. The name not only creates the image of the store, but also talks about how affordable the goods presented in it are. Potential customers will not want to waste time studying products that do not suit them because of price. They will be grateful to the store, which will relieve them of this responsibility.
For example, the words luxury or delux contained in the name of the outlet necessarily hint to potential customers that expensive products are offered here. While the frivolous, humorous name, say, “Candy”, “Beauty” or “Coquette”, will help to emphasize the democratic prices, to draw attention to the discounts offered.
In order for the store’s name to attract, rather than deter, potential customers, it’s important to remember which audience it is intended for.
Positive energy
What is the name of an online store for perfumes and cosmetics? It is important to make sure that the selected words do not carry negative energy. For example, it is better to abandon the use of the words "back", "down", "mini". Progressive options such as “forward”, “up”, “maxi” are much more preferable.
A look into the future
What else should not be forgotten? When choosing a name for a store, it is important to look into the future on time. The name requires not only that it is easy to pronounce, read and remember. It should also look beautiful on promotional items, a sign. It is worth considering in advance what domain name will be used, how the logo of the outlet will look like.
What can be called a cosmetics store? If the owner has already decided on the name of his outlet, it will not damage the view from the side. Why not invite potential customers to express their opinion on the chosen name? This will help not only to avoid a serious mistake, but also to draw public attention to a new project, which is in great need of promotion. The main thing is that the respondents belong to the target audience of the store.
If the survey for one reason or another is not possible, you just have to take the place of the buyer.Will the owner want to buy something in his store, knowing only its name?