How to become a business coach from scratch? Step-by-step instruction

A business coach is a young, actively developing profession. In today's dynamic world, it is difficult to find an employee within the company who is 100% aware of all the nuances and subtleties of both the internal situation in the company and the external market environment.

Trainers are designed to train employees and senior management. Most of their work falls on the training of sales staff, sales people, service employees.

Functions

In order for a specialist to be called a business coach, he must have certain skills, personal qualities, professional knowledge and skills. Such trainers spend most of their time training managerial staff. In order to gain access to the top of the company, you need to go through a series of trainings and refresher courses and learn how to successfully apply the techniques of trainers in practice.

Business coach or training manager?

I want to become a business coach! Or just a training manager? Desire alone is not enough. To be a successful specialist, you need to understand what is the difference between these positions.

The training manager is engaged in training linear staff. Most often, his competence does not include tasks related to management skills training, business management, or prioritization of production development planning.

A business coach in the classical sense necessarily teaches team management skills, and does so at a deep level. Simple goal-setting will not be enough - the development of team management is deep, from the linear distribution of responsibilities and delegation of authority, to conflict management at the level of senior management. A mandatory part of the training program will also be training in business planning, marketing things. The main bias in work is always towards management functions, business development strategies.

Experience or theory?

There is a serious battle among opponents and supporters of the position, the main question of which is: should a coach have practical experience in what he teaches?

Opponents say that it is impossible to qualitatively teach something without experience in this. How can a trainer give knowledge and practical advice when he himself did not conduct business, maximum - he received an economic education in this industry.

Supporters, however, note that training is not a master class. At the master class, you can get practical guidance from a person who has successful (or even negative) experience in running his own business. In this case, it makes sense to listen to the advice and perceive them as a guide to action. The training is aimed at pushing the person to look for the right answers to the questions that arise. The task of a business coach is to pose questions so that students can find solutions themselves. For this, it is necessary to possess certain qualities, but in no way connected with the practical conduct of business.

Tasks

How to become a business coach? Where to begin? You need to start by finding out what is the responsibility.

The coach in his work:

• conducts training for employees of the company or management;
• makes training programs;
• writes manuals and memos;
• conducts certification of employees at all levels;
• compiles reports on the work done.

Training for a trainer

Training of business trainers is carried out in special schools. You can become a trainer:

• studying in a special institution in the courses;
• Becoming an assistant coach
• having received an experienced trainer-mentor;
• studying independently and conducting practice.

Unfortunately, there is no formal training in coaching at this stage. Having received education in the field of sociology, psychology, any other direction, in order to get the job of his dreams, it is necessary to develop the qualities necessary for successful activity.

Trainer qualities

Having figured out how to become a business coach from scratch, you need to analyze whether you have all the necessary professional and personal qualities. The trainer must:

• have a specialized higher education, preferably in addition to go to a school of trainers or courses;
• be able to interact with different people, keep the audience for a long period of time;
• competently, beautifully, interestingly to speak;
• be able to express their thoughts clearly and readily;
• have deep knowledge of the topic (theoretical, backed up by practice or practical experience);
• to plan the training course so that it is accessible, useful, informative;
• possess leadership qualities, charisma;
• be able to work with foreign materials in order to apply the best practices in the domestic market;
• constantly improve.

Role selection

Having decided how to become a business coach, where to start, they begin to master the profession. It is important to clearly understand for yourself exactly how you want to become a coach:

• which business sector do you like most with which you would like to work;
• what exactly you want to teach - negotiation, organization of the company, management skills;
• what kind of audience are interested in - line personnel (cleaners, sellers), the management layer - middle managers (department heads), top management - company directors, the ruling elite of firms.

Based on the chosen direction, you can clearly determine what role in the future I would like to play within the company. There are 10 roles that a trainer performs:

• management decision support;
• business engine (driver);
• expert;
• ideological inspirer;
• a skill-to-business translator;
• strategic change agent;
• specialist in the formation of the same structure for the entire business in various regions;
• mentor;
• coach;
• practice teacher.

Each of these roles carries its own semantic load, each - has a certain range of tasks.

To choose your niche, you need to analyze your skills and knowledge. It is necessary to decide on what works best, which brings the most satisfaction.

A coach cannot work without pleasure. How to become a business coach if communicating with people or a chosen topic are not close and interesting? There are no good specialists where communication is connected with people and takes place, at the same time, without fuse on both sides.

Uniqueness of information

Learning new information is hard work. A business coach is constantly exposed to the stress associated with the need to communicate with adults, established people, with established attitudes and beliefs. To make it easier to deal with objections, it is necessary not only to have internal stamina and perseverance, but also to clearly understand what is unique about this information that you teach, and yours.

Audience is not enough to get only quality knowledge. Listeners want to see a person in front of them, an active person, discovering new things for them, giving a hand in difficult situations, ready to admit their mistakes and learn. Well-known business trainers are people who want to admire, follow their example, return to their experience and conquer another peak with them. Robert Kiyosaki, Radislav Gandapas, Bodo Schaefer - these names are known even to those who did not attend the trainings. They are admired, their example is known throughout the world. No need to try to become like one of the famous people, a good coach is unique, has his own zest, believes in his own strengths and his own significance.

Profession Features

At all stages of entering a career, there are peculiarities and nuances.Some of them are gradually leveled, go to naught under the influence of other factors, some are transformed and become advantages.

Key features and questions for beginners and experienced coaches:

1. How to become a business coach if there are already many such specialists around? Permanent dumping occurs at the beginning of a career, then, having gained experience and knowledge, everyone receives the reward that he deserves.
2. The customer is always right. No matter how sad it may be, the fact remains that if the client wants to sell training without the basics of fighting objections, then there are only two options - to adapt to the client and conduct the necessary lesson in a quality manner, or refuse to participate in such an event. In addition, in the first stages, before receiving feedback from employees and analyzing the results of post-training work, the client always treats the trainer condescendingly. It is important to remember that if the business was as successful as the client wants, then the services of a trainer would not be required. So, understanding its importance for employees, it is necessary to forgive the customer for this weakness.
3. Echoes of education received at the university will constantly remind of themselves. The psychologist will analyze personality types, try to apply the knowledge gained, the analyst will pay more attention to the analysis of information. These are features that must be constantly monitored so that work is not wasted.
4. The difference in qualifications of a coach and an audience. The profession of a business coach is young, like most of these people in our country. The young novice specialist obviously will not impress the audience of 30 people CEOs of large corporations. Exceptions are rare, these people are real nuggets. A business sales coach with experience based only on Western literature is unambiguously confronted by experienced domestic salespeople who have grown from traders overbought in markets. Having real experience, knowing the realities of the market, they rarely skimp on their ratings.

Emotional and physical difficulties

The specialist is faced with some difficulties.

Emotional burnout is the first. Most trainers face this problem. How to become a business coach, everyone thinks, how not to burn out at work - a minority thinks. In order not to get emotional fatigue, unwillingness to do what you love, you need to understand for yourself what this fatigue is caused by - working with the audience, lack of a positive response from the participants, physical fatigue? The coach should always be at the peak, keep the audience, actively involve listeners in the work. It is like an actor’s game, followed by emotional devastation. In order for the void to be filled qualitatively, it is necessary to find a suitable way of relaxation - reading books, trips to nature, vacation - there is a different approach for each. Someone is fueled by dancing, someone - mastering painting.

Trips are the second. Most, thinking about how to become a business coach, come across such a moment as business trips. However, not every company has them. Most firms prefer to keep coaches in each region. Riding "in the fields" or not is everyone's business. It depends on the experience, professionalism, the desire of the audience and the needs of the coach.

findings

Having decided to master a difficult profession, you need to be prepared that there are pros and cons everywhere. You can not like everyone, there will always be listeners who believe that the material is boring and uninteresting. But you can grow and improve, so that coaching becomes a state of mind.