Choosing a name for the company is a responsible event. A number of factors depend on this, from brand acceptance by consumers to attracting new customers. Therefore, it is worth approaching the issue with all responsibility. You should not reject such directions as numerology or Feng Shui. These exercises also help to dwell on names that can bring good luck to the company.
Basic principles for choosing a company name
How to choose a name for the company? What criteria should be preferred? Experts recommend remembering a number of simple but effective rules.
- Positive coloring. Consumers will not want to buy mascara and hair dye in a store called "Last Joy." It is worth remembering that the client is looking for a positive attitude. It is not for nothing that most commercials of large brands play on this. The name should set in a good mood or be neutral in color, but not bear a negative. Even ritual agencies try to avoid such a slippery topic, without focusing on it,
- Easy pronunciation. The combination of several words in one can sometimes be great options. But if the result is a half-meter inscription about which you can break your tongue - this is a bad sign. Consumers do not want to always get confused in the order of letters and repeat uncomfortable names. The same can be said for names with "additions." They liked to do this in the USSR, when many parks were named after a hero. However, the company producing windows named after mother-in-law comrade Smirnov will be perplexing.
- The name should be clear. However, there is an exception, as many companies have chosen as their permanent name new, previously unknown expressions or combinations of words.
- Originality is also important. How to choose a name for the company? Of course, not easy. However, you can’t copy the existing names and becomes the twentieth institution of the city with the poetic name “Sun”. Moreover, the namesake may be employed in various fields. The owner of the restaurant may not like that the name of his institution is similar to the name of a sports club or a grocery store.
What do Feng Shui and numerology say?
As you know, the name "Feng Shui" came from the merger of the words "water" and "wind". Together, this gives a sign of harmony. Accordingly, this teaching is to achieve the unity of the whole person around him.
It is a mistake to assume that this direction only helps in arranging an apartment or office. The doctrine provides an answer to the question "how to choose a name for the company, bringing good luck." Choosing a name is an important criterion. This is what affects the fate of the enterprise. No wonder it is said that as you call a yacht, it will sail. If the owner of the enterprise wants to make a profit and get a good reputation, you will have to turn to exercises that some do not take seriously.
How to choose a company name that brings luck, according to Feng Shui? It is worth dwelling on short but sonorous words. It is also believed that the alternation of words of three and five letters is good, it is recommended that the name ends with a vowel. According to this teaching, a good sign would be if the name was not invented by the owner, but by a person close to him. It is believed that in this case it carries a special warm energy that will help the company stay afloat even in crisis situations.
How to choose a company name? Numerology believes that the numbers three and four are good. The first bears luck in general.The four can mean wealth, attract it. It is worth noting that you should not take these tips too literally. The name itself may not have one or another digit, but it can be written using three or four colors, words can consist of four syllables and so on.
Company Name and Owner Name
There are many cases when the name of the company consisted only of the name or surname of the brand owner. And truly, many of them brought good luck to their founders. We are talking, for example, about the companies Philips, Siemens, giants such as Mars or Martini.
How to choose a name for the company, if your name seems simple or not quite suitable? Change it. So the company "Max Factor". The creator simply shortened his passport data, which was not very convenient for perception.
If we talk about the domestic market, then we can recall “Tinkoff”, “Kaspersky”, “Korkunov”. The creators did not fail when they settled on their own surnames. Their and the products or services they produce are known by the whole country.
Using someone else's name
What name to choose for the company, if your name does not fit? Stay on someone else's! This is one of the easiest options. Names can be either simple or more intricate. The latter include the names of Josephine or Cleopatra.
You can focus on the name that you like in sound. However, if you recall Feng Shui, it is better to choose from the names of loved ones. Even the nickname of a beloved dog can be a good option. Naturally, if you do not call the hairdresser or pharmacy "Watchdog". This may seem strange.
Use of geographical names
Not everyone is aware that Nokia got its name in honor of the river, and the brand of popular cigarettes is named after a small town. You can think of the same thing now. However, choosing the real name of the area, it is worth remembering the legal side of the issue. Choosing a non-patented company name is necessary in order not to lose a large amount of money and not to abandon the already hyped and familiar brand.
You can combine or shorten existing names. Periodically distort them, leaving only references to a specific, preferably pleasant for the owner of the area. The latter factor is extremely important, since the area that causes unpleasant associations will not become an assistant in a good name.
Oxymoron in names: coup or trick?
As you know, oxymoron is a combination of what seems difficult to compatible. We are talking about options for "Stylish Monster" or "Red Grass". These names are pleasant in that they attract attention.
Customers often pay attention to originality. Therefore, you should turn to such a simple move in order to attract more interested consumers.
However, do not forget that consumers are also susceptible to established combinations. Thus, the addition of the words “royal” or “royal” to the name significantly increases the credibility of the company. For example, women are more likely to visit the “Royal Lotus” hairdresser than the “Modest chamomile”. The situation is also with the male half of the population. Strong Concrete Construction Company sounds better than Wooden Walls.
How to choose the right company name if consumers behave inconsistently? Explore options, combine different words, phrases and draw conclusions about what sounds better and more attractive. You can also conduct a survey among loved ones.
Focus on activity
In the name of the company you can use the type of activity or hint at it. So, a toy store with the name "Cheburashka" will not cause surprise. However, faceless names such as “Rosette” or “Sunny Bunny” can refer to different types of activities.
The name itself can talk about what exactly the company offers. So, you can include words that guide the client.You can choose the name of the construction company, stopping at the words construction, house, stone, brick, drill and so on. Beauty salons often use the words scissors, hairpins, or the concepts related to ladies as the target audience. So the names “Mischievous heel”, “Decollete”, “Beautiful curl” appear.
Abbreviations and a mixture of words
The abbreviation will be a good option for the company name. It brought luck to many companies. It is worth mentioning the “BMW” or “MTS”. An interesting fact is that sometimes the abbreviation may not be decrypted in any way. So, the TNT channel claims that its name is just a combination of letters, it does not have a definite meaning.
A combination of words or their parts can be separated from the abbreviation. So, the name of the Coca-Cola drink, popular around the world, is a combination of two main ingredients, coca leaves and cola nuts. Also, the founders of VkusVill took advantage of such a trick. Here there was a synthesis of the Russian word “taste” and the English word translated “village”. This name emphasizes the unity of the company with nature.
Associative row
You can choose a name for the company, focusing on associations. So, it’s worth remembering what the company is doing, what products it plans to dwell on. Then you need to draw inspiration from the world around you. So, it won’t surprise anyone if a club with a striptease is called “Playboy”, as half-naked girls are closely connected in the minds of consumers with this particular magazine.
The same can be said about the Wild Orchid lingerie store. The association with the film of the same name will help buyers understand what is selling lingerie for seduction. Therefore, young couples and those who want to refresh their married life will come here.
Draw parallels
You can also take examples not only from literature, cinema and other satellites of every modern person. It is worth turning to the animal and plant world. Everyone knows how beautiful the flowers are. That is why their names are often used for companies that produce goods for ladies. By adding various epithets, you can achieve a result.
If you recall the cars of the brand "Jaguar", you can understand how to choose the name of the company. The options are simple: if the car positions itself as the fastest, then assigning the name of such a nimble animal to it is quite logical. The same can be said about Sapsan high-speed trains.
How to choose a company name? Error list
When choosing a name for the company, you can make a number of mistakes. Often they become typical. The main ones include:
- Inconsistency with consumer expectations. If the store positions itself as a supplier of fresh seafood for every taste, then it really should have a choice. If on sale there is only pollock and roach, then this is a clear consumer fraud. The same can be said about the hotel with the name “Royal”, if it looks more like a hostel.
- Facelessness. A name that does not have a clear direction may fail. It is difficult to imagine that the company "Camomile" offers plastic windows. Rather, it is a flower salon or a brand of cosmetics.
- Copying someone else’s brand. Adapting to a more successful competitor is a bad option. In addition to ceasing to take the company seriously, this can lead to litigation.
- Lack of title registration. This step is necessary if the owner wants to remain the sole owner of the brand, avoiding copying.
Title Check: How to Save
The name must be unique so that none of those who previously registered it can challenge the choice of owner. Therefore, it is worthwhile to carefully examine whether a coined name has been recorded. How to choose a name for the company from the registry? It is worth noting that there are companies that offer a service for searching for free names. But it costs money. Therefore, you can try to save.
After a brainstorming session and several names are thought up, it is worth checking them on the Internet. And you will have to study a lot of information, since it is not a fact that a company with the same name is popular and can be found on the first pages of search engines. It is also worth using a search on city maps, here you can find information about whether there is an institution with that name. If nothing is found, then you can contact the tax office. Here you can find out if someone has registered a company with that name.