What is the most effective ad? How necessary is it in small and big business? These and other questions arise for everyone who begins to engage in entrepreneurship and is faced with the fact that in order to grow sales and promote their own product, they need to talk about their business.
Types of Advertising
Today you can submit information on your activities in completely different ways. Before starting the promotion of an enterprise, you need to familiarize yourself with the types of existing advertising and choose the most suitable one for yourself. This is required in order to understand what is the most effective advertising for a construction company, for example. 
Most of the informational messages that we see are commercial advertisements aimed at attracting buyers, and there are also social and political ones.
There are many ways to advertise:
- outdoor - presented in the form of billboards, posters on public transport, signs, signs, etc .;
- through the media - television, radio, newspapers and magazines;
- Internet banner, social networks, contextual advertising, hyperlinks.
The role of advertising in business
Advertising is not just a luxury. This tool is necessary for every entrepreneur to disseminate information about himself to the target audience and promote his name in the ranking of enterprises. This will help to introduce you as a reliable, solvent and responsible company.
Using competent marketing, you can easily answer which advertisement is the most effective for your business, and in addition to create a positive image, emphasize your merits and form a loyal attitude to the company. 
It should not be assumed that small businesses do not need advertising, that only word of mouth works here. This is not true. Advertising in any case helps to tell potential customers about the company, to promote the product of this company on the market.
It is important to choose the type that will not affect the budget too much, but at the same time it will help to unwind and increase recognition.
Small business: how to advertise it
A small business, like a large one, requires advertising, which you should not refuse, even if there is no extra money. You should know: the decisive period in the development of any activity is the first 2 years, when the initial acquaintance, addiction and recognition take place. During this period, promotion should be as intense and intense as possible.
Before deciding on the method of promoting the enterprise, it is worth exploring the information on the question: what advertising is the most effective? Statistics is a convincing thing and with the help of specific data it will help to decide on this choice. 
It is important to focus on specific offers and to abandon the use of template words, such as “cheap”, “fast”, “with a guarantee”, “profitable”, etc. If such methods once worked well for potential buyers, now it’s does not attract, but even repels. People need specific numbers, an understanding of what they will pay for.
Sales Promotion Methods
There are several methods and types of advertising, each of which is aimed at increasing sales and making profit, but all this is not spontaneous action, but a clearly thought out strategy. Which advertising is most effective for a small business can be understood after some time, but the fact that any type is subject to a certain structure is a fact:
- the problem is if you are selling a product or service that can help in solving it, then you can use interrogative sentences when advertising: “Tired of waiting for the prices to fall?”, “Are you tired of paying too much?” etc. ;
- solution to the problem - after the question was asked, you give an answer in advance that it is your company that can solve it on favorable terms;
- the offer is unique - many companies can provide assistance, but you must be different from them and offer something that will even more attract the target audience;
- restrictions - people may be interested in your product and service, but at the same time they will think about buying later in order to think carefully about everything. It is necessary to introduce a time or availability limit so that they go faster for a purchase;
- appeal - after the interest and desire to purchase appears, the buyer should immediately see where to call, how to order, how to pay.
How to attract a consumer?
What is the most effective ad? Statistics confirm that not every company can afford to talk about itself on television or radio, as it does not have large sums of money. Of course, before placing an advertisement on one or several sources, the owner studies the data showing the most effective ways. But it is worth remembering that for each sphere of business its own type of promotion and its performance are effective. 
According to statistics on the example of plastic windows in the city of Ufa, the cost of one attracted client in different ways is very different. Advertising was given on the radio, in newspapers and magazines, outdoor advertising, in the help desk and the Internet. The cheapest cost was promotion on the Internet, where 42 rubles were spent, and more than anything on the radio - more than 15 thousand rubles. This suggests that on the Internet you can set up a specific advertisement for your client, control the budget and determine the cost of contact.
Budget advertising in small business
What type of advertising is the most effective if you do not invest a lot of money, do not place it on television and radio?
- Telemarketing - calls to potential customers can attract customers, but they can push as well. Advertising in this way should be correctly composed: the text should be short, but capacious and understandable. However, this method is ineffective and can repel people.
- Sending messages to email addresses and social networks - this view takes time, but does not need cash investments. It is also ineffective, but a percentage of buyers can attract.
- Leaflets. This type of advertising, of course, requires certain investments: it is necessary to print the material in a printing house, preferably in color, which will attract more people. This is a recognized marketing tool, but only if well-written - good text, vivid picture, quality paper. It should be distributed on the streets where there is a large cross.
How to evaluate the effectiveness?
What is the most effective way of advertising, how to evaluate it? After this tool is launched, the owner will want to find out how the advertisement influenced sales, whether it is worth using it in the future, or it is better to change something. 
There are two dimensions to advertising effectiveness: communicative (i.e., how well and accurately the message conveys information to the target audience) and financial. It is worth knowing that this indicator partly depends on the owner, who determines the budget, strategy, parameters, and partially does not depend, because there are uncontrollable factors: audience characteristics, advertising time, legal requirements.
But the assessment of effectiveness depends on the specific situation on the market: how many similar firms are there, which methods are chosen, and why? For small businesses, it is recommended to build stocks using direct click methods, that is, the result should be comparable: they launched an advertisement for ten rubles - got thirty, which means it works. They launched it at five rubles - they got three, the method does not work and the company goes into minus.
A complex approach
It is impossible to give the same assessment of the effectiveness of advertising for each business sector and the statistics of the results of one company to use to analyze another. This method will only spend the budget, but there will be no sense.
What type of advertising is the most effective? Statistics confirm: the cheaper the product promotion method, the less effective it is. For example, millions of people watch television ads and find out what a company is offering, but hundreds who, perhaps thousands, see leaflets that are handed out on the street, but half of them are in the bin right away. This also happens with email and phone calls. However, it is impossible to say that no client will be attracted by this method. But the percentage of potential consumers will be small. 
What is the most effective ad? There can be several types of product promotion, depending on the target audience. The main thing is to use the rules and remember that advertising is not a way of PR, but of attracting the target audience and increasing sales.
Suppose TV advertising is considered the most expensive, but in recent years the number of hours of its display has decreased. At the same time, the overall consumption indicators of commercials increased. What is the reason for this? Advertisers began to promote their product not only on television, but also through the Internet and applications on smartphones and tablets. A study was conducted in the USA that showed the following:
year 2012 | 2015 | |
General | 165 hours | 177 hours |
Tv | 80 % | 55 % |
Devices | 20 % | 45 % |
Using a particular promotion method, you invest in your business, and not just talk about it. All steps and actions need to be considered in a complex: choose a channel, a way of offering and a target audience.
Real estate advertising: which type to choose
Real estate is a product that will always be popular, but due to the fact that there is a lot of competition in the market, this product, like everyone else, requires advertising.
What is the most effective advertisement for selling real estate? It is worth distinguishing between primary and secondary real estate. Information on the latter option can be posted by both owners and realtors interested in selling. There may be more options, there is also the opportunity to talk about the sale to your friends, relatives and on free portals. The main thing is to make an ad well and supplement it with high-quality photographs. 
The situation is more complicated in the primary market, where, in fact, they sell bare walls. Here, there is already advertising not of housing or commercial premises, but of a construction company, which should positively establish itself in the real estate market.
What advertising in construction is the most effective for the primary market? Outdoor - on banners, on booklets that can be left in the banks with which the company cooperates, on television and radio. These are the most effective ways, but taking into account the fact that the offer from the developer will be unique.
An example of advertising for an online store
What is the most effective ad when selling online? It would seem that the answer is obvious: you need to talk about yourself on different virtual resources, but can you limit yourself to this method only?
There are also offline promotion methods: stores often print leaflets, advertising is found in the elevator, on the porch and in public transport. Cross-marketing also becomes popular when a marketplace enters into an agreement with an institution that will post information at its own place, while the store will talk about the institution on its portal. But it’s worth choosing partners on similar topics, which will attract more people.
Advertising for a small clothing store
The situation is different with advertising for a clothing store. The first thing to do before opening is to take care of the appearance, especially if the place of trade is located in a residential building on the ground floor and the store is not network. People will definitely pay attention to the equipped place - a bright sign, a facade, an adjacent territory, a convenient entrance - all this is important.
Separately, you need to pay attention to the shop window where you can place the product so that it can attract customers from the street. Do not forget about the name - it must be sonorous and memorable.It is worth remembering that many brand companies most often use either the names of famous designers as a brand or short names that are easy to understand for both Russian and foreigners.
At first, while there are few customers, you can lure people with interesting offers, promotions and discounts using bright signs. For example, the first 50 we give a small souvenir, or every third product as a gift, or at the next purchase there will be a 30% discount. People always like it when they are cared for and given something, even if it will be some trifle.
