Modern business is a complex and multi-structural phenomenon, based on various principles and terms. He is in constant search, trying new products. One of these was franchising.
The essence of franchising, the pros and cons of this type of business
In Russia, in recent years, an important place in the business environment has been occupied by franchising - an agreement between a franchisor (a large company, usually a network one, which is one of the flagships in its industry) and a franchisee (individual entrepreneur). Such a business agreement is beneficial to both parties. An entrepreneur gets the opportunity to raise his own business under a well-known brand. Buying a franchise, he begins to implement an almost finished commercial project.
A large company receives financial preferences. The cost of the franchise starts from 400 rubles, in addition, the businessman agrees to monthly deduct royalties.
The positive aspects of such a business scheme:
- small commercial risks, because the best franchises are used with minimal investment;
- utilitarian level of activity, a significant part of businessmen studied the principles of commerce on a franchise;
- Sustainable assistance from the leading company: business advice, reduction of expenses on consumables, training courses on our own visual aids.
There are also negative aspects. It:
- the franchise severely limits: from the list of goods to the value policy;
- refusal of joint norms threatens with heavy fines or loss of deductible;
- high cost (regardless of the results of the activity, the businessman needs to bear the costs to the franchisor within the strictly measured volume of royalties);
- even buying the best franchises, you can make a mistake or get into an unscrupulous seller.
The development of franchising in Russia in recent times
The first official franchisor in Russia was the Baskin Robbins network (1993). And in the modern Russian Federation there are more than 2,000 franchises, although many become stillborn. The difficult economic situation of recent years has led to the loss-making of a number of companies. Clothing retail has suffered. There was a drop in the popularity of such brands as OVS, River Island ,, "5.10.15."
However, individual directions continue to take shape. A good result was given by the Baby Club early childhood development club, and economy-class food service establishments: SushiSet, Eat Sushi and Pizza. The field of laboratory diagnostics and auto parts showed a good increase.
Franchise Areas
To date, the proportion of certain areas of franchises in Russia has already been determined:
- sphere of trade - 46%;
- catering - 22%;
- consumer services - 11%;
- entertainment, travel, sports - 7%.
In 2017, the best franchises are developing in various sectors of the economy. Technology and software, sales of goods for development and services for children, educational centers, for example, preparation courses for the Unified State Exam. The development of fast food, mini-bakeries and pizzerias continues. Which franchise is best can be determined by comparison.
Repair Service
In this area, for example, the franchise of the Apple equipment repair center has gained popularity. Business owners propose to organize an IPhone repair service on-site. The possible profit comes from 160 thousand rubles per month with costs for the initial period of work up to 700 thousand rubles, the project will be able to pay off in five months.
According to the proposed business plan, the center carries out easy and complex repairs with a house trip in twenty-five minutes. A 2-month warranty is given for the performance of the work.
The general statistics of the service is as follows: with an average check of four thousand rubles, the wage of the master will be five hundred rubles, the cost of spare parts is two thousand rubles.
Coffee fresh
An analysis of the best food franchises should start with a company working with a family-owned coffee company in Italy. The coffee sensation in Coffee Fresh is specific, this drink is very popular among individual social groups.
A business franchise does not cause an outflow of significant financial resources at the start and returns investments for six months. The businessman is provided with income from the very beginning.
The advantages of a franchise are such moments:
- company founders do not overestimate data on income and time of return of money;
- the project is easy to organize - if you follow a business plan, even a novice entrepreneur will cope with it;
- business can be scaled, there are opportunities for rapid growth in 2017
The cost of the franchise is 450 thousand rubles, royalties reaches one percent per month. The project will pay off in half a year, the income can reach up to 100,000 rubles.
Network of beauty salons Mellow`s
The company deploys a variety of hairdressing, cosmetic and cosmetology rooms, as well as offers manicures and pedicures. A wide supply sector, low cost and good materials are the secret of fame and the rapid growth of the company's popularity.
Franchise Benefits:
- “turnkey” project, the leading company will foresee everything for the initial stage of forming a business for its partner;
- firm guarantee of operating income from the very beginning of the activity;
- full-time training of salon employees;
- monthly quality control of services.
The cost of the franchise is about 2,000,000 rubles, royalties are 25 thousand rubles, the payback is planned within eleven months, the profit will be from 210,000 rubles.
Fitness Clinic BBClinic
BBClinic fitness clinics offer the concept of comprehensive weight loss: psychological work, proper nutrition, physical activity and hardware effects. The BBClinic franchise brings profit from one and a half million rubles.
Franchise Benefits:
- the format fits well in any Russian city with a population of more than 300 thousand people;
- the company provides unique weight loss methods;
- staff training in professional skills is based on the existing clinic;
- good discounts on the supply of equipment and products.
The cost of the franchise is almost 4.7 million rubles, royalties are 20 thousand rubles per month, the payback period is from four to eight months. Profit will be from one and a half million rubles.
"True coffee"
The best franchises in Russia include the True Coffee network of enterprises. Now this company is quite popular. Already open more than 20 representative offices.
Franchise Benefits:
- Philippe Leites, the founder of the business, an expert in the preparation of coffee, he not only knows how to make a delicious drink, but is also able to teach others this art;
- only tasty and high-quality arabica is used;
- coffee beans are made in our own workshop;
- franchise delivers branded coffee at a reduced cost;
- the retail price of products is lower than that of competitors.
The franchise cost - from 1.5 million rubles, royalties are two percent per month, payback is about 8 months, the profit will be from 120 thousand rubles.
Federal company "Kitchen yard"
In 2017, this company is a dynamically developing company, increasing the number of KITCHEN YARD and KUCHEN HOF company salons.
Franchise Benefits:
- 20 years of experience in selling kitchen sets;
- ten years of experience in the production of kitchen furniture;
- experience in the distribution of franchises throughout Russia;
- own training center with distance learning technologies.
The payback period of the project is about six months.
Sun studio
The best franchises in Russia with minimal investment can be seen in the example of Sun Studio, a digital printing service that has existed since 1998. The first franchise appeared in 2009. The company is actively developing a network of enterprises across the country.To date, there are 130 franchise branches and only 8 of their own. Special preparation for starting a business in the city is not required. After the entrepreneur has acquired a franchise, the company issues a well-developed business plan and attaches a personal consultant.
Franchise Benefits:
- the field of activity is not only Russia, but also Europe;
- own production area - 100 square meters. m;
- simple start.
The cost of the franchise (with initial investments) is about one million rubles, the profit will be from 200 thousand rubles per month.
"Felix"
Felix is on the Forbes list of best franchises. She specializes in the production of office furniture, exists for about 10 years and is constantly increasing pace. Franchised businessmen receive separate exhibition sets of furnishings and visual aids.
Franchise Benefits:
- the project was launched at the beginning of the XXI century, today the company managed to acquire regular customers, confirm its good name;
- the company leads about 40 franchise points;
- own production.
Initial funds - a little more than two million rubles, an approximate net profit of 10 million rubles.
The inclusion of the company in the list of the best Forbes franchises is already a demonstration of its level.
Tea Funny
The promoted cafe project, which specializes in selling Bubble Tea, is a cocktail whose ingredients are grown in Taiwan. The composition is represented by standard tea with the addition of milk, syrups and jelly pieces. A franchised company is usually created in the form of a business from cafes, mobile kiosks or modular premises.
Franchise Benefits:
- relatively small starting capital - 800 thousand rubles;
- high expected revenue - from 600,000 rubles per month.
A chain of cafes usually contributes to a quick profit.
"Waffles Yogurt"
Top food franchises include businesses. Waffles Yogurt is one of the most popular and fashionable projects in the field of fast food. The network is distributing Belgian waffles.
Franchise Benefits:
- franchise branches are widespread in Russia and find fans everywhere;
- a group of managers of a leading company fully prepares a business in one month;
- a unique design is being developed for each franchise;
- a leading company delivers unique recipes.
The cost of the franchise along with down payments is one and a half million rubles, royalties - 5% per month, the return on investment will occur in 8 months, the expected profit will be 120 thousand rubles per month.