Youth fashion is one of the largest areas of the modern Fashion industry. Many manufacturers pay increased attention to this segment, because it is young people that can be called one of the main consumers. Among the existing companies can be called several of the best youth clothing brands, the products of which are worth paying attention to.
Features youth clothing
In the fashion industry, youth clothes are not in vain allocated into a separate category, because it is significantly different from what men and women of middle and older age wear.
- Style. T-shirts, sweatshirts, jeans and sportswear, tunics and light dresses predominate in the youth style of clothing. There are practically no solid suits and dresses.
- Price. High-demand youth clothes are products of the budget and mid-price segment.
- Comfort, undemanding care. Boys and girls of 14-19 years old lead an active lifestyle, so clothes should be light, comfortable and pleasant to the touch. Easy care, crumpled fabrics are the criteria of choice.
Youth clothing brands: what are they?
Speaking about youth clothing, it is worth noting: very few companies produce exclusively things for such a subculture, but this does not mean that the choice will be limited. On the contrary, the Russian market has a huge variety of products of this type, because often companies specializing in the manufacture of clothing create separate collections for young people.
The clothes of these lines are always trendy, simple and as comfortable as possible. What labels should you pay attention to first of all?
OGGI brand
First of all, the list of youth clothing brands includes OGGI. This is a Russian manufacturer that appeared on the market in 1998. Oji creates new collections every month, and the number of new models reaches 2500 per year. This performance is made possible by the work of a team of creative designers.
OGGI produces fashionable clothes for men and women of all ages, but they have a special Ultra line for young people. In this collection you will always find trendy things for any occasion (for a walk with friends, to school and university, for a trip out of town, to a club).
In Oji clothing stores you can purchase:
- leggings and jegins that are now popular;
- jeans of different cuts, always in demand among young people;
- comfortable t-shirts, long sleeves, sweatshirts;
- tunics and light dresses, made taking into account the latest trends of the season.
In addition, the brand makes it easy to create fashionable images, because in addition to clothes, there are all kinds of casual shoes and stylish accessories.
The undoubted advantage of this Russian youth clothing brand is the affordable price of products: fashionable jeans can be purchased for about 1000 rubles, and a youth dress for every day - from 400 rubles and above.
SELA brand
SELA is another Russian brand that has been loved not only by Russians, but also by residents of other countries (Kazakhstan, Belarus, Moldova and Kyrgyzstan). The main direction of the company's work is the creation of fashionable clothes in casual style. Thanks to this, not only young men and women will be able to find an original solution for their wardrobe, but also all those who value convenience in clothes and want to meet the latest fashion trends.
SELA is a youth clothing brand that creates new collections 4 times a year (every season), which is why fans of this brand always look fashionable and attractive.
In branded stores there is absolutely everything for creating a stylish look:
- comfortable underwear and home clothes;
- T-shirts, t-shirts, turtlenecks, long sleeves - all that can be called must-have items in a youth wardrobe;
- denim clothing;
- dresses and tunics for everyday wear;
- outerwear;
- women's and men's shoes.
In addition to a wide assortment, buyers note another advantage - affordable prices. Comfortable T-shirts are available at a price of 300 rubles, jeans can be purchased for 1800 rubles and more.
Extra clothes
Extra is one of the few companies that can be called a fully youth clothing brand in Russia. Confusing the products of this company with others is simply impossible. Extra clothes are an explosion of emotions, brightness and unsurpassed style. The St. Petersburg company has existed since 1997, but during this time it has never changed its style. This brand was created as provocative, allowing young people to express their individuality and style with the help of clothes.
Those who want to be not “like everyone else” can be advised precisely products of the Extra company. The company's assortment is simply amazing, with updates occurring twice a year, so customers are offered only trendy items created in the original style.
Decided to update your wardrobe? Here you will find not only clothes for any season, but also shoes, bags and accessories. It is also important that many models of T-shirts and shirts are made in unisex style.
Clothing brand Froggy
In the hit parade of well-known brands of youth clothing, Froggy was not in the last place. The main emphasis in creating collections is on casual-style clothing, so design ideas will certainly delight young girls and those women who appreciate comfort in modern clothes.
Convenience, style and versatility are always taken into account when developing new models, so in the products of this brand you can safely go not only to study or walk, but also to parties. T-shirts, tunics, sweaters, a wide selection of trousers are just a small part of what you will find in Froggy company stores.
The price policy of the manufacturer cannot but rejoice. It is easy to buy a fashionable item at a price from 250 to 1500 rubles, which is very important for the youth segment of fashion.
Dresses of this brand deserve special attention. Everyday, cocktail, sweater, they are unlikely to leave indifferent even the most sophisticated young fashionistas. At the same time, the cost of products fluctuates around the mark of 1000 rubles, which often allows you to update your wardrobe without much financial loss.
Gloria Jeans
Young people who are closely following fashion are unlikely to resist the temptation to try on the original stylish things of the Gloria Jeans brand. This brand of fashionable youth clothing is focused on creating collections for stylish, modern and cheerful people who are not afraid to express themselves through clothes.
How to create a bright catchy bow with things from Gloria Jeans? There is nothing easier, because in the assortment of the company there is everything that is needed for this purpose:
- knitted shoulder products with fashionable prints (these are T-shirts, and long sleeves, and polos, and turtlenecks for boys and girls);
- sportswear is exactly what you need for an active life;
- completely different and unlike each other jeans models - not a single teenager can do without this wardrobe detail;
- dresses - models proposed by Gloria Jeans designers will prove to be very handy for everyday life and fashionable parties.
The Gloria Jeans brand is in special demand because it has been known for a long time and trust the quality of products.
Reviews on youth clothing brands
Talking about customer reviews that have already managed to purchase clothes for youth from well-known manufacturers is quite difficult. On the Internet you can find both negative and positive reviews.
In general, all the manufacturers named in the review received good characteristics. So, most consumers indicate:
- good quality of goods (smooth seams, clear pattern and nice texture of fabrics);
- many models of clothes look original (this applies to almost all youth clothing brands);
- reasonable prices (even for students the cost of things is quite affordable).
From what may not like the clothes of these brands:
- relatively small assortment;
- brand boutiques only in some large cities.
Based on the foregoing, we can come to the following conclusion: in Russia there are many brands that produce lines of youth clothing. In general, the models are focused on Russian buyers, the ideas are fresh and original, in terms of design, too, everything is fine. In addition, clothing manufacturers make it possible to dress fashionably even in conditions of austerity.