Nike today plays a leading role in the product promotion industry. Paying attention to the Nike stores in Moscow, you can see how famous it is. Each of us has more than one thing with this brand. The company collaborates with many athletes to promote its products, so the celebrity is very likely to see Nike sneakers, a cap or a suit.
The history of the brand and logo
In 1964, Phil Knight of Oregon University, a student and short-distance runner, decided to go into small business with his coach Bill Bowerman. Due to the fact that Adidas brand sneakers sold in America cost fabulous money and cheap shoes were of terrible quality, businessmen made purchases in Asia and sold in the States. The firm's strategy was then called Blue Ribbon Sports.
A year later, Phil went to Japan, where labor was much cheaper, and signed a contract with Onitsuka for the supply and sale of sneakers in America. Phil and his trainer were selling shoes from the truck platform, and the garage was for them. After some time, sales revenue amounted to $ 8,000, and young businessmen decided to take another employee into the team - Jeff Johnson, sales manager. The name of the company came from the Greek goddess Nika (her name meant "victory"), which gave rise to the Nike brand.
In 1971, a student at Portland University Carolina Davidson designed the SWOOSH logo. It means the wing of the goddess Nika, and the literal translation sounds like "flying with a whistle."
Innovations that helped the company become popular around the world
Once in 1975, Bill Bauer, sitting at breakfast and looking at a waffle iron, came up with the idea of creating a grooved sole for sneakers that would make shoes easier and increase the strength of the jerk while running. This idea made it possible for brand creators to become market leaders.
The main competitors of Nike, then and now, are sportswear companies Adidas and Reebok. In 1979, the company occupied 50% of the market share, bypassing Adidas. To become a full-fledged winner in the market, it was necessary to bypass the last competitor - Reebok. For this, businessmen decided to sign a contract with Michael Jordan. Especially for him, sneakers were created, called Air Jordan, which became a sensation. Everyone, from an adult to a child, wanted the same sneakers as the king of basketball. Thanks to this concept, Nike's profit has grown from $ 870 million to $ 4 billion a year.
Chain stores in Russia
Sportswear offered by Nike stores in Moscow and other Russian cities is suitable not only for sports, but also for everyday wear. The market for sporting goods is quite saturated, so it is the expansion of the sales structure, combined with the right marketing strategy, that can increase brand awareness. For this, the creators of the company began to distribute their products around the world. In many cities of Russia now there is a Nike sports store - Moscow, Voronezh, St. Petersburg, Yalta and others. The company presents a wide range of clothing for both adults and children, which is important.
Nike stores in Moscow
The largest five-story Nike brand store in Central and Eastern Europe is located in Moscow on Kuznetsky Most. Its area is 2,000 square meters. m. In the capital there are other stores of this brand.
Nike store in Moscow, addresses:
- Discount center on Butyrskaya street, house 9.
- Discount center in the shopping center "Boom": st. Pererva, d. 43, bldg. one.
- TC “Golden Babylon-2”: 11 Novoyasenevsky Avenue.
- Street Bolshaya Tula, d. 13.
- Smolenskaya-Sennaya Square, d.27-29 / 1, p. 1A.
- Discount center in the shopping center "Gum": Red Square, 3.
- TC "Okhotny Ryad": Manezhnaya Square, d. 1, p. 2.
- TC "Europark": Rublevskoe highway, 62.
- Shopping center "Domodedovo": Orekhovy Boulevard, d. 14/3.
- Kudrinskaya Square, 1.
Nike stores in Moscow are rightfully considered one of the best and fastest growing in the world. Economists believe that over the next few years, they will achieve sales of 6-8 billion dollars a year.