Massimo Dutti brand is recognized in many countries of the world. It is distinguished by elegance, sometimes the severity of lines and noble restraint. Fans of the brand are business, confident people for whom uniqueness and high quality matter.
Today, millions of Russians prefer Massimo Dutti. Shops in Moscow with a dozen addresses are not uncommon, but rather the pattern of brand success. Who chooses Massimo Dutti and why?
About company
The very name Massimo Dutti unwittingly evokes an association with the cradle of art - Italy. This sometimes confuses customers. However, the company was created in Spain. Its main office is in Tordera, province of Barcelona. The history of the brand dates back to 1985. The path to success was thorny, full of setbacks and disappointments. Initially, the company produced only premium menswear. However, six years of work in this direction did not bring the brand success and the desired fame. Therefore, in 1991, Massimo Dutti decided to join the Inditex concern.
From this moment on, the company is steadily gaining momentum. There are a number of changes in production and marketing. Now the company is engaged in the production and women's clothing. And in 2002, the first Massimo Dutti brand Boys and Girls collection was released. Later, the range is expanded by the production of branded shoes and accessories. The brand is already popular and distributed in Europe. But this company does not want to stop there. Now she takes up the creation of exclusive perfumes for men and women.
By 2009, Massimo Dutti brand stores were opened in Colombia and the Philippines. More than 500 boutiques are scattered across 45 countries. Russia was no exception for Massimo Dutti. Shops in Moscow, as in other major cities, open doors every day for fashion lovers who respect their time, money and taste.
Style with a twist
Among the variety of youth clothes, Massimo Dutti products can be called the most mature. The brand is not puzzled by the creation of bright, trendy images for one season. Rather, on the contrary, it is distinguished by restrained elegance, simplicity and sophistication, which are relevant at all times. Design ideas are supported by the use of natural high-quality fabrics and an original cut.
Such a clear concept, time-tested, is the unique style of Massimo Dutti. Shops in Moscow of this brand offer an assortment of clothes in casual style. The palette is dominated by pastel, neutral shades from warm beige to austere black. The innovation of Massimo Dutti is manifested in details, for example, using a scarf instead of a tie or combining in the form of a formal suit and rude boots.
Where to find?
Today it is far from rare to meet in the capital a cozy boutique with a Massimo Dutti sign. Addresses of stores in Moscow are represented by an impressive list. In total there are more than a dozen points. The largest Massimo Dutti store in Moscow is located on Tverskaya Street, 12. It offers the widest selection of company clothes, shoes and accessories for men and women. In addition, a large number of boutiques are located in large shopping centers in Moscow.
Shopping center "Metropolis" | Leningradskoye Highway 16a |
TC "Columbus" | Warsaw highway, 140 |
Hudson Shopping Center | Kashirskoe highway, 14 |
Shopping Center Kuntsevo Plaza | st. Yartsevskaya, 19 |
Shopping Center EuroPark | Rublevskoe highway, 62 |
Benefits
- Massimo Dutti products are ideal for business people and those who just want to look elegant and sophisticated. In the company store you can choose the right outfit for a significant business meeting or everyday office work.
- Everyone can touch the sophisticated style. The average price level for products is another advantage of Massimo Dutti.Shops in Moscow offer an incredibly wide range of clothes, accessories and shoes. Perfume lines are also available to the Russian buyer.
- The brand was not immediately recognized. It took more than a decade to gain the respect and love of customers. However, a thorough study of the fashion world, ingenuity and innovation of the company led to an unbreakable leadership. Therefore, the label Massimo Dutti is a sign of success for the one who chooses it.