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Definition and meaning of colors in psychology according to Luscher

Each person has a favorite color. One that calms him, gives pleasure, uplifting or just pleasing to the eye. But few people know that he can characterize not only the person himself, but also his character. The fact that color has meaning has remained unknown for many years, but now, thanks to the development of a science such as psychology, one can recognize the characteristics of a person by his favorite shade.

Color psychology

It is worth talking about the importance of flowers in psychology. The facts are well known how marketers use the color scheme to increase store sales, how stylists select not only the clothes themselves, but also their shade for the person to attract the attention of others. These and other phenomena are studied by the psychology of color. The determination of colors in psychology and their influence on a person occurs primarily due to their effect on her mood and emotions. For example, when a person looks at dark blue, the number of beats of his heart per minute decreases, breathing slows down. From this we can conclude: dark blue is a calming color, it gives peace and tranquility. Orange, on the contrary, increases blood pressure, accelerates the heartbeat, gives the person a certain stimulation. Of course, colors act on the nervous system, on which all human activities depend.the meaning of colors in psychology

Visual perception of color

The constant addiction of a person to a particular shade is explained by his character. A man always liked red, but suddenly he buys a gray thing, despite the importance of the colors of his clothes. In psychology, this phenomenon is simply explained: now he’s used to the red and wears it all the time, and the gray one bought it, because at that moment he was prompted by the mood, a kind of splash. It turns out that with the help of color, you can change your mood. Those who have recently had a bad one most often look at dark shades. The choice is intuitive. If the mood is at its best, then a person needs bright colors.

Luscher color test

Max Lusher is a professor and psychologist from Switzerland. He devoted his scientific activity to the study of the provisions of color diagnostics. It was he who invented the test, named after him, built on the basis of functional psychology. So what is the meaning of color in psychology according to Luscher? First of all, the professor emphasized that the structure of color, and therefore its value, remains unchanged. This means that regardless of whether a person likes dark blue or not, he still means "peace." Lusher decided to consider the very attitude of people towards the color scheme. And if each person sees it in his own way, then perhaps the meaning of flowers in psychology also varies.the meaning of color in psychology according to a lusher

Psychology gray

Gray is a sign of neutrality, the middle. A person who chooses it for himself does not take into account the meaning of flowers in human psychology. She wants to stay away from everything outside. Such people prefer not to open to others, they keep everything in themselves. This does not mean that they are tense or relaxed, they simply are in the middle, on neutral territory. This is the desire to fence off everything, to remain untouched.

Those people for whom gray is in last place consider it very boring and monotonous. They prefer to enjoy life and enjoy the bright colors. This is in some way connected with an irresistible desire to be constantly involved in some kind of activity.

Blue psychology

The blue color has always symbolized peace and harmony.Scientists have proven that when a person looks at objects made in blue, he calms down. At this time, his body prepares for rest and relaxation. This shade carries a harmonious state and symbolizes unity with the world. The meaning of flowers in psychology, especially blue, dark blue, indigo, blue, contains associations with silence and peace.the meaning of clothing colors in psychology

Blue finds correspondence with calm waters, a phlegmatic person, femininity, tenderness. Many scientists believe that it has material completeness. Obese people most often give their preference to this particular shade. If during the test a person rejects the blue color, it means that he is fleeing from peace and trust, his need for this remains unsatisfied. This may indicate that he does not want to become attached to something and cannot afford to spend time on it, since, in his opinion, such an act entails the rejection of something very important. Relaxation can lead to depression, from which many try to stay away. Usually they are constantly tense, and are in search of external stimuli, they do everything so that the state of rest never comes, because this can cause a lifestyle that is meaningless.

The psychology of green

The effect of green is also considered an important component in the interpretation of the concept of "meaning of colors." In psychology, it is believed that people whose emotional attachment is unsatisfied, try to compensate for this particular paint. It symbolizes independence. Sympathy for her is often found among young people who want to quickly become independent. It is a symbol of constancy and perseverance, a certain degree of cruelty, firmness and perseverance. People who choose green are very cautious about changes. They strive to increase confidence in themselves, in their skills and abilities through self-affirmation. They can gain sympathy from others, for example, due to their financial situation.

This shade to some extent controls the person. A person can feel pride, superiority over others, a desire to control the rest of the society. Green lovers tend to think a lot about health and how to increase their lifespan. They defend their principles, sometimes they suffer from the fact that they do not receive the recognition of other people. As for those in which green is in last place, we can say that they have lost strength to fight. This can lead them to blame others for their mistakes. Those who reject green color are people who have lost their temper and patience, due to which impulsiveness appears in behavior.color psychology the meaning of color in clothes

Psychology of red color

People who want to experience sexual intoxication, choose red or its shade of raspberry color. The significance in psychology indicates that they are primarily looked at by individuals who are thirsty for exciting experiences and emotions. Shades of red symbolize vitality. They increase blood pressure, improve appetite. People who love red want to feel the fullness of life. Those who put it in the first place are involved in sports and wrestling. This is the color of masculinity, aspiration, fire, spiritual strength, subjugation. Also means sexual desire. People who have red in last place are threatened by it, because they have a lack of vitality. As the color that compensates for it, they most often choose blue to enhance calming. At the same time, attachment to him becomes painful due to failures in love.raspberry color meaning in psychology

Yellow psychology

Often the rejection of blue forces a person to choose yellow. Significance in psychology is associated with aggravating attachment that requires relief in order to eliminate depression. Unsatisfied emotionality makes a person non-stop search for a way out of a situation.This is a search for satisfaction and harmony, an attempt to find the meaning of life and a place where you can use your capabilities to the maximum. Yellow is the brightest, liveliest and lightest. Associated with stimulation. Pulse and breathing quicker, as well as with red.

The main advantage of yellow is its brightness and unconscious positive. It indicates a person’s desire to free himself from gravity, from something that oppresses him. People in whom this color is in the first place, hope for happiness, and wait for it in all forms and manifestations. They want recognition and respect. Well, those who put yellow on the last, as a rule, were disappointed in life, in hopes, in people. They stand face to face with emptiness. Due to the inherent brightness in yellow, it can be rejected due to overexcitation, as a result of which a person feels irritability, anger, distrust of people, and is constantly in a bad mood.

Psychology of Violet

People choosing a color scheme may not appreciate the value of lilac. In psychology, he points to a person’s increased emotionality, as a result of which he can foresee some actions or events. Purple is a mixture of red and blue, unbridled energy and tranquility. Two opposing forces. It is the purple color that is responsible for the love of magic and the desire to possess it. Meaning in psychology is explained, on the one hand, by a person’s dreams of sensual merging with a partner, and on the other hand, by isolation, because there are no prerequisites for this.the value of lilac in psychology

Brown psychology

Scientists have long studied the psychology of color. The meaning of color in clothes chosen by a person describes his essence very well. Brown is a mixture of yellow and red with blackouts. All the unbridled red in him is muffled, crushed. In the first place it is put by people who lack life force. Everything around them is perceived passively. Brown symbolizes the sensory perception of the world and makes it possible to understand a person’s attitude to physical sensations. He has an increased need for rest, in creating comfort and pacification around himself. If brown is in last place or color is rejected altogether, a person is considered as a person trying to distinguish himself from the crowd. As a result, it can cause the attention of obsessive sexual people.color meaning meaning and psychology

Psychology of black color

Black expresses the highly controversial meaning of color. Meaning and psychology, combining into a single whole, give an idea that it is the darkest and is always associated with mourning and depression. Since for many this color symbolizes a certain border, it expresses “nothing, complete denial. Black gives a person a desire to defend and displace irritants. This is a failure and a contradiction at the same time. A person in whom this color is in the first place, is able to abandon everything. Those who put black in last place, do not want to endure hardships, impose excessive demands on themselves and avoid danger.


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