Public resonance is a pronounced public opinion, the reaction of various segments of the population to a specific event in society, the world. Moreover, in order to create a significant resonance, the views of the majority on the event taking place in the main parameters should coincide.
Public response
The two concepts of “public opinion” and “public resonance” exist in close correlation. The second is impossible without the first. What is public opinion? This is a form of mass consciousness; it explicitly or in a latent form reflects the attitude to people's life, to various events in which their interests and needs are affected. It is expressed publicly and affects the life of society, the form of the political system of the state.
When influencing public opinion through newspapers, radio, television, the Internet, or by carrying out any events, they receive a public outcry. This is a response to an event that has occurred or is expected to occur. These are the two most important components of social life, human relations. The manipulation of these concepts plays a huge role in modern life. It is through artificially created public resonance that certain groups of people achieve their goals.
Where did the expression "public resonance" come from?
In social relations, the word resonance came from physics, where it denotes a wave response to external influences. It is expressed in a significant increase in the amplitude of oscillations, with the coincidence of the frequency of external influences with the frequencies of a given body or system.
If we transfer this definition to social relations, where the external influence (push) are events that receive a certain response among various social strata, then we get this concept. Public resonance is an emotional response to an event, whether it is a statement by famous figures, an incident, a political decision, a natural phenomenon, and many others.
Types of public resonance
The reaction of people to events can be natural in nature when a large number of citizens react for the same reason for a number of reasons. In this case, a person forms his own point of view or he adheres to the majority opinion he heard during conversations, exchange of information. This kind of public opinion can be observed in small collectives or settlements.
But in most cases, using the capabilities of modern media, there is a manipulation of the opinions of many people. Here it will be appropriate to talk about controlled public resonance. In some cases, this can be a kind of psychological weapon capable of harming society and the state.
Who creates a public outcry
The main body for creating public resonance is the media. It is in their depths that information material is formed that is capable of creating a great public outcry. This is done by emphasizing a certain, sometimes insignificant event, hiding more important news that have significant or equal value.
Public resonance as an instrument of influence or pressure
An artificially created wide public response is an instrument of influence or pressure of a certain lobby, a number of interested parties.They, with the help of the mass media, influence the consciousness of citizens, trying to introduce the settings they need, information with the content they need.
This is a kind of mechanism of pressure on the legislative or executive branch, courts. The media, first of all, manipulate human emotions, trying to emphasize the details they need, ignoring the most important ones, while the scale of the event is often deliberately inflated.