What determines the success of an enterprise in the modern world? This issue is especially relevant in the context of permanent financial crises that have recently accompanied the global economy. Perhaps the success of the enterprise is associated with skillful and competent management? Or are random circumstances determining the position of a company? In this material, we examine in detail what the success of an enterprise depends on.
The performance of a company depends on five key factors.
Pain points
Customers and clients of any enterprise have a certain set of problems and issues that play a primary role for them. Many of them are interested in what actions the company and its management are taking to solve these problems. In turn, the enterprise management should pay special attention to the positioning of customers in their business, their place in it, and also try to solve or prevent their problems.
Attractive product
In a fast-paced world, good products are no longer the rarity they were a few decades ago. Today in many countries they have learned to make high-quality and popular products. An example of such a breakthrough is China. Even 20 years ago, the inscription on Made in China goods caused skepticism and not the best associations.
And today in China they produce everything, and they do it very high quality. At the same time, bad products are also not uncommon. In addition to these two categories, there is also such as “attractive goods”. This product attracts consumers, because the products of this group are not only quality. They have a twist. Manufacturers of such products are guided by the needs of customers, take into account the financial capabilities of the target audience.
Creating the perfect product is one of the basic conditions for the success of the company. Such a product should appeal to everyone: design, quality, level of service and communication with the seller. As an example, manufacturers relying on the creation of a unique product include Apple, Nespresso and Zara. Despite the fact that the number of good products is growing every day, manufacturers of this level are still not so many.
Rear
What else determines the success of the enterprise? One of these factors is the availability of reliable partners and contractors. After all, first-class services or good components for your own product can play a decisive role in the promotion of products on the market. A great example is Apple. This giant of the American industry has created for itself the rear in the face of thousands of developers who create and test applications for the manufacturer’s devices. Without such support, Apple could hardly have reached the world level, as indirectly indicated by the company's position in the US market in the first half of the 90s of the XX century. To manage the activities of the enterprise with success, you need to pay attention to everyone who works with you.
Motivation and improvement path
It is not an easy task to draw the attention of consumers to their products. The world market is littered with poor-quality goods, which, in turn, causes distrust among buyers. What determines the success of an enterprise? To a large extent - from the presence of motivation in people to purchase one or another product.
Again, an example is Apple.Not so long ago, she began to open her own stores around the world. Today there are about 350 of them. The choice of this approach was determined by research results, according to which about 65% of consumers prefer holding their hands in their hands, testing their work, and familiarizing themselves with the interface before buying a phone, tablet or laptop. As you can see, the impact of marketing on the success of the enterprise is difficult to overestimate.
Another factor for the success of the company is the so-called improvement path. What does it mean? Upon completion of product development and its launch into production, employees of the enterprise are usually exhausted. The next cycle is over, and before starting a new one it is necessary to “reboot”. Most employees go on vacation or travel. But true professionals do not leave their work, but continue to improve the product. The purpose of this process is to produce an even better product, which will take into account the shortcomings of the previous version. What determines the success of an enterprise? What income can be obtained by paying attention to this aspect?
Such a path of improvement can be 5 degrees. And then you should not expect sales growth. But some players in the market may show a result of 300 or 500 degrees. The desire to grow this value is another factor in the success of the enterprise. You can learn to create all the reasons for success listed in this material, especially since it is not so difficult.