Roth Martin is a living example of how well-known brands can be made to squeeze in the market. Three years ago, he still did not know anything about the production of shoes, but during a trip to China he saw that you can get a knitted fabric from recycled plastic bottles. Roth kept asking his wife what shoes she would prefer to buy, and she always answered that she was comfortable. Martin came up with the idea to establish the production of ballet flats, obtained by knitting 3D-knitting machines.
Rota had to be known as an adventurer
At this point in his life, he knew something about business, as he was the owner of an art gallery, and absolutely nothing about the production of shoes. However, he had his own vision of how he could get down to business, and despite the fact that many discouraged him and twisted his finger around the temple, Roth plunged headlong into the implementation of the project.
And in three years the dollar millionaire appeared out of nowhere, whose fortune, according to conservative estimates by Forbes, is $ 700 million.
Roth's co-founder is Stephen Howthy Hawthornewait, from the merger of their names and the name of the company "Rotis" appeared.
Inspirational ballet flats made from cheap raw materials
Automated machines completely knit the upper part of the shoe, which can only be glued to the sole.
Roth Martin was not in vain engaged in art at the previous stage of his life. He himself selects the design and color of the models that will be launched into production. Getting the perfect colors and patterns is important for success in fashion and victory in competition.
In addition to being old plastic bottles, Roth used Facebook and word of mouth for advertising.
Models are made with a round and sharp nose (the latter are a bit more expensive).
In black ballet shoes with a sharp nose, Meghan Markle was even seen during pregnancy.
Business development constantly requires new ideas
However, competitors are not asleep, and many brands decided to immediately take up such a profitable business. Cole Haan now offers knitted shoes for men, and Everlane, a San Francisco-based clothing startup popular with the same consumer audience, recently introduced his knit ballet flats that are very similar to Rothy's.
Despite the fact that a successful company is loved not only by women, but also by investors who have invested more than $ 40 million today, Roth will have to think about how to make his achievements stable.
For example, you can think about improving the service and establishing feedback with customers. This always provides material for work on product quality. Company shoes are a really convenient option. Because of the knitted top, she does not squeeze anywhere, and the line of sizes includes half sizes, and not just the main ones.