In difficult times in life, some people give up, while others come up with rational ideas. So, being an unemployed pregnant woman, American Erica Reiter came up with and implemented a business idea that brought prosperity to her and a lot of good to others.
A little about the main character
Erica Reiter was born and raised in Boston in the family of an entrepreneur and educator. As a child, she became interested in social problems and realized that in the future she wants to help other people.
And so it happened. In 2001, Erica graduated from the university in the field of social work and took this difficult path. Even during her studies, the girl began to actively help the homeless and adolescents in prison.
Erica later got a job in the social service and began helping low-income elderly people and families with foster children. The girl constantly developed in her profession, tried to comprehend something new, searched and found like-minded people.
Hard times
Once the social service in which Eric worked was suddenly closed. The girl was left without work. And by the way, at that time she was pregnant and in dire need of money. Her husband at that time also lost his job.
Thus, the family was in a quandary. With a little thought, Erica realized that the time had come to realize the idea that had long been spinning in her head.
Erica's Idea
In addition to charity, Erica has been fond of creativity since childhood. She likes to create all sorts of extraordinary gizmos. This prompted her to create an exclusive gift store. But her works alone were not enough to translate this idea into reality. Then Erica contacted other young artists who also expressed a desire to sell their products in Erica's store.
But this store was not quite ordinary. Firstly, it sold completely exclusive souvenirs. Secondly, thanks to affordable prices, gifts were available to everyone. Thirdly, part of the proceeds from the sale of each product went to charity funds.
Back to work
Some time after the birth, Erica decided to return to work in the social service. But she soon realized that she could not cope. Thinking about the store, she could not pay enough attention to her wards. Thinking of the wards, she could not concentrate on business. The girl had to make a difficult choice. In the end, she decided that her vocation was business. Naturally, with a charitable bias.
What happened next?
Then Erica continued to develop her store. This brainchild of a young initiative girl has become a good help for many young artists. A lot of money from the sale of their creations was sent to charity.
After a while, Erica implemented several more charity projects, but already in collaboration with commercial organizations. At the moment, she already has four small children, whom she brings up alone (Erica divorced her husband), but this does not prevent her from successfully doing business and charity.