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Hu Griffith, CEO and founder of M&C Saatchi LA, outlined three strategies to help startups stay afloat in a changing economy

Now many people want to be entrepreneurs. Some have some really great ideas. However, not everyone knows where to start, so they continue to dream. But those who nevertheless took steps to start their own business often change direction and concept. In order for your business to succeed on your terms, it is very important that you draw up a clear plan, conduct proper research and make quick decisions.

Competition

A novice entrepreneur presents in his head the implementation of his business idea: presenting the company's idea, collecting the necessary resources and, finally, launching a startup that meets the initial vision. But in fact, the implementation of this plan is hardly possible: in the current system of the economy it can be difficult to fulfill your dream. According to Statista, in 2018, 15 percent of Americans (about 49 million people, according to the census) were involved in the initial stages of a startup.

And that means fierce competition. In addition, entrepreneurs can no longer guarantee that they will implement a startup that meets their vision. Why? Maybe they have lost their creativity, have already experienced defeat or are simply afraid to leave their comfort zone. And all these problems point to one thing: such entrepreneurs have lost the correct vector and a clear understanding of the task that they had to carry out all this time.

How to implement the plan

If you yourself are a beginner entrepreneur, then in order to succeed in your business, you need to approach your goal with an absolutely clear head and be flexible enough to quickly adapt to the situation when it is necessary. You must understand how to accurately fulfill what you imagined.

A good example is an American advertising company. In the early 1970s, Maurice Saatchi and his brother Charles created the advertising agency Saatchi & Saatchi. The company was successful, but at the end of 1994, Maurice and senior managers of the company left and decided to start all over again. Then they launched what is now called M&C Saatchi - support for creative entrepreneurs. The new company began to collaborate with like-minded people from all over the world, united to follow their vision.

If you are just starting your journey in the business world and have an idea that is burning, check out the following strategies to make sure that you can stay true to your own vision.

Develop tireless energy in your team

To be a successful entrepreneur, you need an almost endless source of energy. At a minimum, your business will need you. Your team members should have the same energy. You need people around you who have skills that you don’t have. It is together that you can rekindle each other's enthusiasm to achieve common goals. However, it is not always easy to maintain this energy. According to studies, burnout affects 67 percent of workers.

To combat the exhaustion of an entire company, you need to start with leadership. PT Freedom CEO AJ Rivera encourages business leaders to meditate, seek mentors, and develop a “growth mindset” that can help your team stay on the right track and vision.What could be the best indicator of growth thinking if not the founder of Amazon, Jeff Bezos? He began his career as an online book seller, and now he runs a gigantic market!

The Bookseller has improved the quality of customer service thanks to the possibility of delivery on the same day. CEO Jeff Bezos and his team have clearly operated on an adaptive business plan to achieve the company's current level of success.

Create a business plan that has room for change

Calls to adhere to your idea and be flexible, ready for change may at first sound contradictory. But this is not the case when it comes to your business plan. It is important to adhere to your mission, but the path that you are following may not be the one you originally intended. When you come to understand your costs, your products or services, and your audience, you should be able to adapt to change.

If you don’t do this, you can end up as a Blockbuster company, whose general manager, John Antioko, was sure that his way to success would be to sell DVDs by mail. Antioko had a great opportunity to acquire the now widely known Netflix, but he did not. The effect? He watched his company plummet while Netflix was growing rapidly. Make sure your business plan is flexible enough to rely on other points.

Work with a complete understanding of the task

Each level of your business should work with complete clarity. Your vision should guide your team and business in the right direction, and this vision should not only be understood by others, but also completely clear and meaningful. Each member of your team needs to know how his specific tasks help make your ideal vision a reality.

For example, a brief and professional presentation of your marketing team can help attract customers. Proof of this rule is the successful company Airstream, which is ahead of its competitors. For example, she recently introduced an updated website and also provides her customers with luxurious, high-quality products.

Live your work

If you are engaged in customer service, the atmosphere in your team, interpersonal communication in a team is a clear example of how you relate to customers. If you offer products, your production team must do everything so that there are no claims to quality on the part of consumers. You have to make sure that what you sell is a bestseller.

As an entrepreneur, you must eat, sleep and breathe your products or services. Learn to honestly accept at what level you are and where you are striving. To help your business succeed according to your mindset, you will need to delve deeper into relentless energy, create a flexible business plan, and act with complete clarity at every step of the way. Only in this way will you be able to realize your vision by creating a successful startup. Only in this way can you truly believe in the implementation of your project.


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