Business owners are doing everything to improve their performance. For Mr. Su, the owner of a roadside pineapple shop in China, this was due to an epic haircut resembling the very fruits that he sold. Ultimately, his hairstyle paid off, as Mr. Su's sales skyrocketed after his trip to the hairdresser. Read more about the innovation of the Chinese merchant in the article.
Pineapple Merchant
Mr. Su Chan Feng has been selling pineapples on the side of the road in Nanning for more than 6 years, the capital of the autonomous Guangxi Zhuang region in China. In May 2019, his clients saw that Su had made a pineapple hairstyle, which is a classic haircut with a tuft, but the hair repeats the fruit pattern on the sides of the head.
Earlier, Su daily sold about 454 kg of exotic fruits. Assuming that one pineapple weighs about 2 kg, we can say that the merchant sold up to 230 fruits per day.
After Mr. Su made himself an epic hairstyle, his sales increased significantly - now he sells 590 kg of pineapples every day. That is, he managed to increase sales by 70 pineapples per day.
In addition, Su Chan Feng became a very popular figure in his area and the locals even nicknamed him “Brother of Pineapple”.
Customer Opinion
Many Su clients applaud him for their dedication. These people say that an unusual hairstyle sets him apart from the rest of the merchants.
Agree, Mr. Su invented a very original way by which sales increased instantly.
Details
So Mr. Su changed his style, and his business began to flourish. He sells pineapples, which are grown both in his region and in other provinces. For three Pineapple Su, you need to pay 10 yuan (1 US dollar). This price is acceptable, given that the merchant, at the request of customers, cleans the fruits of the skin with his own hands.
Su told Tencent News that he had to visit a hairdresser quite often, as his hair was growing very fast. But, since today he sells pineapples much more thanks to his “pineapple head”, of course, it's worth it.
A haircut
What does Mr. Su's haircut look like? At the top of the merchant stands a crest painted in green. The rest of the hair on Mr. Su's head was painted in bright yellow by the hairdresser. The specialist managed to choose just such a color scheme so that Mr. Su's head looked like an exotic fruit.
Also, the hairdresser cut the grooves on the head of the businessman so that they produce rhombuses - exactly the same as the pineapple has. If you look from far away at Mr. Su's point of sale, then for sure the first thing you will see is jumping and running bright pineapple. But in reality, this is Mr. Su, who made himself a fantastic hairstyle.
Of course, the hair roots grow back quickly, and over time, the color loses its brightness. Therefore, the pineapple haircut of Su becomes faded and looks like a soiled fruit. And then the businessman goes to his hairdresser to update his advertising hairstyle. Let us applaud Mr. Su and his hairdresser for such an amazing display of ingenuity!