A student of the department of information technology Ketan learned the art of simple and quick cooking thanks to her mother, who periodically sent her son personally prepared bags with mixtures of various spices. And he, in turn, turned his mother’s unpretentious idea of simplifying the cooking process into a profitable business!
Maximum benefit - minimum effort
The concept of Spicentime - this is the name given to a born startup - is not only to create an inexpensive and quick way to cook quite intricate dishes, but also to rethink the traditional concept of instant food.
Just for the price of two to fifteen pounds, buyers have the opportunity to purchase a small set to optimize the cooking process. For a minimum price, you can get a basic set of spices suitable for a particular dish, and those who give a little more should rely on a set of all necessary products, including vegetable and meat preparations.
Perhaps the greatest advantage of Spicentime is its high quality, because the composition of the products is completely gluten-free, which, as you know, can provoke allergies. Also, food prepared using these kits has a relatively low calorie content, which allowed the company to gain popularity among thousands of fans of a healthy diet.
A simple format saves buyers from significant effort and time costs. Spicentice kits are a great solution for homemade food lovers who don't have much free time.
When passion becomes a matter of life
Ramnik, the father of Ketan, is also an excellent cook, and along with spices, the mother of the future entrepreneur sent detailed fatherly recipes. Carefully following the instructions, Ketan quickly mastered the art of cooking, and campus students invited to dinner were delighted with his dishes. After graduation, Ketan gave preference to work in his specialty and worked in the development of IT projects. It was at this stage of his life that a man, inspired by the praise of his colleagues, decided to create his own business.
Maternal love is the secret to a successful business
Now Ketan is 42, and he recalls with a smile student days: “Mom probably thought that I was starving, because all the time I sent recipes and bags of food. At first I neglected it a little, but over time I was able to fully enjoy the taste of home-made food, even while at university. ” Here is how he himself recalls the origin of his business idea: “All my roommates often commented on the pleasant smells coming from the kitchen, and soon I had to increase the size of the portions, as I shared! Then it never occurred to me that this could turn into a business, I began to realize the full potential already while working in the field of IT technologies. The same story awaited me there! My colleagues kept on commenting on the delicious smells of food, and I had to cook in batches so that everyone could taste the dishes. ”
From thoughts to action
And so, in 2006, Ketan finally launched the production of quick-cooking kits, selling them at various farmers' markets and gastronomic shows.The situation becomes more serious when large offers from well-known supermarket chains begin to arrive, but Ketan did not want to sell products under the branding of other brands, but dreamed of developing his own.
Ketan’s wife quit her primary school teacher to help her husband grow his business. Together, they invested in creating their own website and developing online trading. The couple decides to expand the range by including in it dishes of not only Indian cuisine. The scale of production is expanding, and Ketan has the opportunity to provide work for his entire family.
Culinary business is a family affair
The creator of Spicentime says: “We wanted to share our love of cooking with others, but we did not want to confine ourselves to Indian cuisine, because there are so many delicious dishes outside! "We received a huge response from customers who were satisfied with the expansion of the assortment, and many mentioned that thanks to us they improve their culinary abilities."
The history of the Spicentime brand is a clear example of how to successfully monetize your favorite business and find effective use of your abilities and talents. Sometimes a true vocation may not immediately overtake us, and only after some time we begin to rethink our own desires and aspirations. This is exactly the way Ketan found his life’s business.
“Recently, we moved to more spacious facilities to efficiently handle a growing number of orders. Mom and Dad are still in business, and I am very happy about this, because it all started thanks to them! ”Sums up the successful entrepreneur.