Today, only in the USA, 77% of small enterprises actively use social networks, and this figure is slightly different in other countries. Based on this, it becomes clear that these resources today are considered an indispensable marketing channel for businesses around the world. However, despite the fact that currently a large number of enterprises are constantly working in social networks, a large number of errors are still made on the Internet that affect this tool.
Specialists identified seven such common mistakes made in business accounts on social networks, and also suggested ways to solve each of these problems.
1. Poor design
If we talk about business today, the number of offers in various fields is huge. With this choice of options currently available on the market, consumers have the opportunity to be selective. One of the ways in which consumers can make a choice is to study company profiles on social networks. At the same time, they intentionally or subconsciously determine whether you have a high-quality design.
In modern realities, pixel-poor design is unforgivable. It is also an irrevocable way to undermine the trust of your customers. In the consumer's mind, your company will not be regarded as a competitive brand, trustworthy if you do not pay attention to details and do not use resources to create visually pleasing covers, profile photos, notes on social networks, etc. The assumption immediately arises that you Be dishonest about other aspects of your business.
2. The lack of consistent design in different accounts
Today, quality design is not enough. It is also important to have a unified corporate identity for all your accounts on social networks. If your Twitter profile has one font and color palette, and your Facebook account has different fonts, you will look unprofessional.
To cope with this, make sure that you select and approve the color palette, font, logo and tone of all your visual elements and labels that are used as the basis for your pages on social networks.
3. There are few ways to contact you.
To stay on top of your chosen industry, you should communicate with customers no matter where they are. One of the possibilities to realize this is to be on many communication channels. Therefore, make every effort to indicate your phone number, email address, bookmarks of all social networks, your site, etc. You must be constantly available in all your profiles.
Oddly enough, but quite a few brands do not comply with this principle or believe that they are too ideal to respond to customer messages in the comments on Twitter or Instagram. Different visitors prefer different forms of communication, and enterprises that understand this and put it into practice will always be ahead of the competition.
4. Grammar and spelling errors in the profile
Please take a few minutes to read all the biographies, signatures and other notes in your accounts on social networks. Similar to poor design, profiles with grammar or spelling errors in social networks run the risk of being rated as sloppy and incompetent.
5. Free photos from the web are used.
Almost everyone saw photos that “walk” on the web for many years. They can have an almost 20-year history and can be found everywhere.Do not use these types of photos, common and available. Your company will not even know if your competitors will use the same images. And if the same photos begin to take all the brands working in this field?
Instead, visit sites like Pexels and Unsplash that give you unlimited access to unique, high-quality images.
6. Your proposal does not sound clear and understandable
Users visiting your accounts on social networks should not think over what your company does or what industry it specializes in. Your area of activity, services or products that you offer must be clearly and clearly described. Visitors to your pages should understand what is written at a glance.
In addition to your descriptions, curriculum vitae, and profile photos, one of the easiest ways to do this is with cover images containing the brand name.
You can even create art collages for your covers that give visitors a mini-overview of your work, highlighting your uniqueness. For example, if you are a computer repair service, this picture may be a laptop image with your work address and logo in the middle. All this is necessary so that the consumer instantly understands what exactly you are offering.
7. Your profiles are not filled with information
This plays a big role. In addition to well-designed, visually attractive, error-free profiles on social networks, you also need to be active on your channels that you run.
If your organization’s last post was written three years ago, it doesn't matter if your profile cover looks professional. Consumers will still consider you inactive or may even think that you are completely out of business.