Like almost all documentaries about pop stars, the picture “In pursuit of happiness " It has a familiar and pleasant arc “takeoff, fall and takeoff”, starting with great success, ending with gloomy disappointment, and then with a triumphant rebirth. The success of such paintings depends on how convincing rebirth is. Jonas Brothers is essentially a boy band, a phenomenon that is clearly not designed for a long time, for example, like the Backstreet Boys. But, given that the music industry is now healthier than in the mid-2000s, Nick, Joe and Kevin have a legitimate chance to become more successful than ever, both in quantity and in sensations.
History of success
The Jonas Brothers success story is unique, so it inspires a lot of people. Looking at the history of the group, we recall that nothing is impossible in this life, we really can do miracles. What the brothers did is unique in any case, no matter what kind of music you prefer to listen to. Taking an example from these people, one can reach considerable heights in the development of their business. Authenticity, loyalty, honesty - these are 3 lessons of doing business from the Jonas brothers, which we can understand by studying the history of the group.
Documentary picture
In the movie “Pursuing happiness " the story is about how the three brothers, who later became musicians, grew up, went to recognition along a long and thorny path, as well as their work in the group, its disintegration and reunion.
As you know, before the group achieved incredible success, and after the fall, it managed to regain its former glory. There is no magic in it, everything depended on hard work. However, you just need to deeply penetrate the history of the group.
Interesting parallel
Many people often think about how their success can be an example to other people. The fact is that creating a group for the brothers was a difficult matter that constantly required attention for a long period of time. The path of the group has never been easy.
So, many people can find the similarity of their story with the story of the Jonas Brothers group. But it has three components that must be adopted in order to succeed in any business, even if it seems difficult.
The key to success is originality.
As you know, The Jonas Brothers was the original band in its time. Today she continues to be so. The brothers created unique music, they have a huge number of fans and their own stylish business. At the beginning of a career, the brothers loved to create great music together. These young people were not just brothers, but also best friends. That is why their performances were easy and fun, they always remained themselves, on stage and in life. For this, fans loved them.
Today, a large number of businessmen do not use originality in their business. They do what consumers should ultimately get, not caring about what will result. Often, entrepreneurs hide because they fear rejection and non-recognition. But in fact, our humanity and even disorder attract people. The main thing is that the story be sincere. Creating an original brand is not something incredible and inaccessible. If the Jonas brothers managed to do this, why would someone else fail?
The brothers began to make mistakes when they ceased to be themselves, and began to succumb to the spirit of the audience. Thus, they lost their own opinion, originality. The musicians compromised, they pretended that everything was fine, just to entertain their listeners.But in fact, each of the brothers grew up, sacrificed himself in order to remain what he was before. It was a blunder.
The Jonas brothers regained their originality by filming a documentary about themselves and releasing an album that they recorded. This is all the group’s most generous expression.
This is not something magical. The most popular brands in the world do everything so that we feel that they are our best friends. To do this, they use advertising, magazines and much more. For example, Warby Parker has been successful in business by focusing on its origin story. Warby today sells a product that seems original and relevant to the consumer. And that is what works.
Devotion is the key to success
Jonases is an original band that includes talented musicians. Many years ago, when the group was created, the brothers made great efforts to gain vocation and popularity at a young age. But before that, they had all kinds of fun. Each of the brothers studied music and musical instruments, performed on the streets of various cities, wrote songs and even starred in commercials. After the creation of the musical collective, the brothers directed all their energy to the maximum use of the opportunities that fate provided them. This also applies to the creation of films, and cooperation with record companies.
At that time, priorities were set for the group, and not for each of them. They reviewed only those contracts that involved all three brothers in films or campaigns, and not individually. They were all so devoted to their team and its success that they even left the church community and their homes without financial support. They invested every cent in business development. The brothers were guided by their belief in success. And they did it all.
Then came hard times. But the belief in success has not died away. The brothers also continued to work hard to reach heights. And they were waiting for success.
But then the brothers stopped focusing on the common cause, so the group broke up, it took decades to recover. Kevin was distracted by love and family. Nick betrayed the central principle of the “do it all together” group. His desire to go about his business destroyed the group.
If you strive to obtain a specific result, then you need to do all the work unconditionally. If this is not done, the business will fail, it will not develop.
Honest communication and deep vulnerability are the key to wealth and glory.
When the Jonas Brothers band split up several years ago, each of the fun and playful musicians began to disappear from view. Each of the brothers avoided serious conversations with each other, as well as with his fans. All this led to the collapse of popularity. They began to be forgotten.
Serious and honest conversations are simply necessary for something to change in life and business. When the brothers were hiding from each other, they could not tell the truth about what was changing, so they could not stay together. They also had to hide from their fans, and that was the last straw.
It is clear that the new Jonas brothers are now sharing with each other everything. And this vulnerability and honesty are manifested in the documentary, various talk shows and music videos.
Other companies have also shown vulnerability. Consider, for example, Nike’s bold move when he decided in 2018 to highlight Colin Kapernik’s activity as an advertising campaign. The company faced aggressive criticism from fans who went so far as to burn their shoes. But Nike did not shy away from a tough conversation. He kept his position, and you can see the results.
Three tips from the Jonas brothers
The brothers tell all novice businessmen the following:
- If in your work you choose things unusual for you, you will not be original. This, in turn, will lead to burnout and failure.
- Do not be constantly distracted by extraneous things, you must always prioritize your business. If loyalty to your favorite cause weakens, then most likely you will not succeed. Without dedication, any business will fade, it will not flourish and develop.
- You must always talk about the changes that are taking place. In each case, it is important to talk with your colleagues and team, partners and audience. If you start hiding from loved ones, stop communicating with them, you will fail.
Conclusion
The Jonas brothers actually managed to do the incredible. After many years of silence, the brothers again began to communicate and share the truth with their audience. They again came to fruitful cooperation. Their key to success has become a life that matches their values and desires. This is actually not magic, but it really works. This is a lesson that each of us can learn.