If you are on the verge of producing video content to promote your product or service, it's time to go down and start demonstrating your offers with the best available media. It's important to give customers what they want, and data from HubSpot shows that consumers want top-level video content from brands.
The video gives users a ton of information about your brand, everything is packed into a neat and fun experience. This provides a more interactive user experience, a better chance to share details and benefits in a fun way, as well as the opportunity to showcase your brand with vibrant images and creative scripts.
Short and sweet work best
In a 10-second video, viewers can see the details, study the information and make a decision about the product or service in a way that is not possible using a line of text or photograph. Because videos are more engaging and interactive than text and photos, your content is more likely to cause user excitement and increase customer engagement from the moment someone views it, which is the first step in a customer’s journey.
What is the advantage of a short video?
According to a WyzOwl study, 77% of consumers said they decided to buy a product or service after watching the corresponding video. In addition, Google research shows that almost 50% of Internet users are actively looking for videos about products or services before shopping. For example, every month a company, say, called N creates short videos for Metro Places, a community developer in Tampa Bay.
Short videos allow the company to demonstrate the unique amenities available in the Metro communities. In turn, Metro (and even consumers) can share these videos on social networks, blogs or through digital ads as part of an inbound marketing campaign. Be careful and know that consumer standards are high, so you need to focus on producing high-quality videos.
These three methods will allow you to make sure that your videos really reach the required level. Now we will consider each of them in detail.
Focus on the story, not the sale
Storytelling is a powerful tool for any type of marketing, but video is the most effective way to quickly interact with consumers and create a positive association with your brand. For example, we created a short video series for Cardel Homes, focusing on the concept of "Houses built for real life." The video focused on everyday everyday family activities, such as hanging out on the couch on weekends and silly moments from husband and wife living together.
Each short video told a story that reflected the idea of “real life,” and emphasized the idea that every Cardel house was built to spend these amazing family moments. One of the important factors was that the video did not contain such details as prices or design options. We demonstrated the product in the background, but our main focus was history. The houses are personal, so these stories are aimed at communicating with the audience at an appropriate level.
This method very positively reveals you as a supplier of a service or product to potential buyers, they evaluate you as a reliable and knowledgeable needs of other sellers, therefore, with a greater probability after watching the video they will want to contact you.
Get to the point
An AdAge study found that around 20% of viewers will leave the video within 10 seconds or less. You must go straight to the point in order to interest the buyer here and right now, and not at the end of the video where you paste the link to the store. Throughout the video, a person should understand your offer and be willing to purchase it. Short videos, of course, may vary in length. For the most part, though, you are more likely to get attention by making the video as short as possible and providing an immediate call to action.
You will not often hear this marketing tip, but you must be careful that your videos do not look too branded. When the colors, animations or voices in your videos sound exactly like your company in every way, the content begins to feel like advertising material that disconnects viewers most of the time, that is, they are unlikely to respond to such advertising on your part. Be original and constructive.
Do not overload the format
It's great to be educational and value-oriented, but to create light and discreet content is a rather complicated but effective task. Nobody wants you to be spoken badly about, so shoot videos and write scripts in such a way that the audience feels themselves as participants in the conversation, not observers.
First of all, the key to success in marketing video content is providing value to your audience. Create something so people can enjoy watching or communicating without any explicit branding. At the end, glance over the phrases about your brand or silently insert content that creates a connection with your product throughout the video, and viewers don’t feel that they were struck by marketing materials. Providing your target audience with valuable content is the key to all inbound marketing.
Conclusion
Video not only gives your viewers what they want, but also adds a creative effect to your internal marketing by engaging users in your marketing funnel. Do it right, and then you can attract an audience.