Opening an online store requires a lot of preparatory work: from mobile website optimization to photographing and writing product cards. But launch day is just the beginning of the journey. Now you need to promote the site, make advertisements, write content, attract the attention of visitors, and then turn them into valuable, long-term customers.
What to do after the technical work on the preparation of the site is completed
Is your store ready and waiting for orders? Now your job is to find them. There are many marketing tactics that you can use to drive sales and attract new customers, and their development can seem quite difficult, especially if you are new to e-commerce.
That's why for starters you need to narrow the scope of work to 3 simple and effective steps that you can take today to start marketing your store and earn your first orders.
How to tell people about your online store
From attracting people to your store to convincing them to make purchases, you need to tackle a number of e-commerce marketing challenges.
Introduce Your Potential Buyers Online Store
Before you can turn website traffic into new orders, you need to attract people visiting your store. To do this, you need to convey to them information about what you offer and why you need to buy it from you.
Your best friends in this task are social media and search engine marketing.
Getting started on social networks
When it comes to promoting your store, many questions arise: in which social networks to post information, what exactly needs to be written and how often.
A useful result for a start can be obtained using free social networks by advertising there. Instagram and Pinterest have some of the most effective tools for turning your ads and posts into sales.
For many e-commerce stores, Instagram and Pinterest are some of the best places to start experimenting. Both networks are almost entirely focused on visual impact, that is, photographs and other images that can be placed in unlimited quantities, they will tell instead of words about your products and how to use them.
Create an account for your store on each site and start publishing photos of your products, following your customers and publishing the content that is of most interest. Connecting the capabilities of Google will help attract Internet users, and many online transactions are made thanks to this search engine.
That's why using Google’s extensive user base should be one of your top priorities. For beginner online stores, there are two important steps that you need to take to increase traffic from search engines to the store.
Product landing page for key search terms
Are you setting up product pages to rank the right Google searches that drive sales?
To get started, use the Google Keyword Planner tool to research words and phrases that your customers use when searching for products like yours. Once you’re good at using targeting keywords, scatter them across all product texts and metadata for each page.
Yesterday I came across the YouTube channel with English detective series, which I have not yet seen, although I am a fan of them.For two years, the channel with great films has gained 145 subscribers. Apparently, the author did not know anything about keywords and tags.
Instead of describing and advertising the films, there were only short remarks with an apology for the poor sound or video quality. Despite the fact that the channel has interesting films that many would love to watch, it turned out to be completely excluded from the search. That's why you cannot neglect the selection and inclusion of keywords in your publications.
Using ad units
Google’s merchants allow you to display paid ads for Google search engines who want to buy products like yours. Ad units are designed specifically for e-commerce stores and are incredibly effective at increasing conversions, which is why they are a great way to get started with paid advertising.
Build a feedback system
One of the biggest hurdles that new e-commerce stores must overcome is mistrust. Everyone knows cases of online fraud. To get around this problem, you need to make sure that you can find positive reviews about your product and company on the network.
About 85% of consumers say they trust reviews on the Internet and the recommendations of friends.
Consider sending product samples to 5-10 social network users, followed by your target customers, and ask them to try them.
Stay in touch with your customers
When your store is brand new, you focus (correctly) on counting new customers.
At first, it’s easy to overlook one simple fact: the continuous growth and long-term success of your store depends on how efficiently you find and retain customers. That's why it is so important to focus on developing relationships and laying a solid foundation for online business.