Many modern people have begun to trust the solution of some issues to voice devices. They ask to tell the weather, wake them up, give answers to search questions. But few people care where exactly the device takes information. And companies developing voice assistants take advantage of this by programming equipment to collect data from specific sites. And this is very reasonable, because almost a quarter of users, according to Bradley Shaw, who used voice search, visited a resource selected by the algorithm.
Increasingly, it is voice communication between consumers and brands. That is why marketers should turn their attention to the development of verbal interaction with customers. If your source is in good standing in the field of voice search, then there will be more visitors on your sites.
Five key ranking factors
Despite the novelty of voice technology, marketing strategies aimed at search devices already exist. But they are mostly blurry and do not contain any specifics. But the main thing that needs to be understood: ranking factors influence the voice search most of all. For those who do not know, these are indicators that determine the ranking of a web page in a search engine.
SEMRush conducted its own independent study, which found that nearly 80 percent of the responses provided by voice assistants were among the top three results. In addition, 97 percent of Google Assistant responses were among the top 10 results.
This means that the main priority of marketers is the first page, it is on them that they turn their attention earlier than considering the rating for voice search queries. Marketing agents must consider additional factors. After all, they are directly relevant to the factors of the search engine selection.
Recommended Fragments
This includes notes and images that help illustrate answers to search queries. They are of great importance if the company chose the voice search. According to a company study, nearly 70 percent of voice assistants' responses refer to selected snippets.
Thus, a high ranking of queries can be achieved only if marketers optimize pages by adjusting them to this pervasive phenomenon in the field of voice searches.
Average word count
If you look at Google Home and Mini, then we can safely say that the average number of words in a user’s request varies from 41 to 42. Therefore, it is best to compile search results within forty words. Otherwise, there is a chance that competitors will beat you.
Readability
Another important factor is readability. After all, search engines prefer well-structured, competently and high-quality written content that meets the purpose of the request.
In other words, readability of page content is a key factor for ranking on a page of results. According to the Flush Kinkade reading test, voice search results should be understandable to a typical 15-year-old.
Page speed
Everything is logical here, the faster the page with the search result loads, the better. Naturally, it is logical that for voice search, Google selects exactly those pages that load faster than average.
Quite often you can meet the situation that Google Home does not select the result from the first page, but based on the speed of loading the result.Therefore, marketers should definitely consider this factor if they want their websites to be a priority for voice search devices.
Backlinks
Backlinks matching user searches are found in 50 percent of the answers for Google Home and Mini. Similarly, in more than one third of search responses, the name of the result contains keywords.
Thus, companies can post the results of their pages to the target audience. But this is not the most effective strategy. If you want to grow your business through cellular communications, then you should apply the integrated use of different strategies.
findings
SEO is developing fast enough, so marketers should actively learn new search engine optimization skills. If you want to earn valuable web traffic using voice search and get ahead of your competitors, then there is only one way out - to keep up to date. Of course, many more use conservative types of searches, but many have already switched to voice devices, and it cannot be denied that more and more consumers prefer to ask questions with their voice every day. According to forecasts of eConsultantcy, in 2020 half of the world's population will use just voice search.
The final tip: if you want to stay ahead of the search trend, you should start by using SEO tools. Rank your site, track updates in key areas. This refers to the speed of loading the page, ranking in the top three best results and occupying the highlighted position of the fragment. SEO strategies will take some time before you see the results of their implementation.
That is why it is very important to start now. This will give you a head start in front of competitors, and you will be ready for a future in which voice search will become commonplace. You can rest assured: the use of voice-activated data transmission devices will help you to be in the trend and take your place in the rapidly developing world of web business. Only using the necessary strategies and promotion, given the Google algorithms, can you attract the target audience to your brand.