Robbie Abeda, writer and founder of Firemeibegyou.com, began his career as a consultant at Accenture and Deloitte, large consulting companies. Quickly enough, he noticed that many companies have great ambitions, while resisting the active movement and are difficult to adapt to change. When he ceased to be part of the consulting world and became an entrepreneur, he felt completely opposite emotions. Each startup very quickly gained momentum and could change at any time. But it also meant that he was aging faster, unable to build a profitable and profitable business.
Modern tendencies
At the time of 2019, large technology companies such as Amazon, Apple, Facebook, Google, and Netflix began to innovate in industries that other large companies typically engaged in. Thanks to this competitive pressure, many enterprises have accelerated the pace of their work and began to move forward at the speed of average startups.
The book Why and How Corporations Should Blow Up Best Practices offers a whole new way of thinking. It helps old businesses not only survive in the modern world of business, but also tells how to withstand the destructive forces of competition. Robbie talked with the authors of the book, and this helped him to learn the key points necessary for entrepreneurs and leaders to develop a business in modern trends.
Move faster
If the company has more than 20 thousand employees, then changing the order of doing business is much more difficult than if only a few people work in the company. Nevertheless, the process of introducing innovations and changes remains the same. Goldbach and Tuff partners believe that the first step companies must take is to prove that they are capable of working on a small scale. This is called a minimal viable movement.
We need to start doing something small, but very successful. As soon as everyone sees that this works, it will be much easier to implement the changes. No need to spend your energy and resources on presentations with a hundred slides, it’s better to put together a team that will create a small solution that confirms the hypothesis that these changes will benefit the company. In a word, everyone who creates a new business should think big, but start small, quickly promote their idea and prove its value for the common good.
Search for colleagues
The success of a candidate depends on many factors. That is why many companies have stopped hiring certain students from different universities and no longer need candidates of a certain professional level. A very similar Goldbach tactic, he selects staff for his group in Deloitte in a definite way.
Goldbach's opinion
For him, the most important qualities in the candidate are a tendency to sympathy and attitude to work. What questions does the candidate ask to create a learning environment? Does he really hear what his colleagues and clients are telling him? Does he look positively at life and his career? Does he have a natural curiosity? If so, then this person will be able to work in conditions of uncertainty and find effective solutions that are not based on standard book examples.
Tuff approach
According to Tuff, in order to push the employees of your company to success, it is worth giving them freedom of choice and hiring only those who really want to do this.In this case, it is necessary to limit the time to solve the problem and give all the resources for its implementation.
This approach will provoke even the most experienced professionals to move away from proven tactics and look for new solutions and practices to complete the task. Many large companies forget how they started, on what basis they built their business. Few of them have succeeded thanks to their experience and books, most often they shoot the business that offers new solutions to old problems.
Pull the right levers
When you decide what changes you will implement, your behavior is as important as what you do. Many companies have achieved the desired only thanks to the risky actions of a bold leadership. Each enterprise is a complex system. Accordingly, any decision made makes each of its components change.
And if you decide to implement something, first think carefully over how this will affect each link in the chain of your enterprise. Great leaders are able to think systemically and see the relationship, knowing what will happen if they pull the lever of change. Many business owners do not pay any attention to how their employees and customers react to different actions. For competition, the authorities do not notice what is happening in the company itself, and this is very bad. After all, if you follow only the competitors and completely ignore the internal climate of the company, you may find yourself in an even worse situation than before.
findings
To survive in today's competitive struggle, enterprises must learn to quickly and effectively adapt to any changes. At the same time, it is impossible to build a successful business only on the basis of book examples and past experience. Fresh ideas and new solutions to old problems are needed. And an important factor in this is all the employees and customers of the company, their attitude to the actions of management. Every element should work properly in the system, otherwise the mechanism will simply break. Therefore, entrepreneurs must learn not only to develop new methods and keep up to date, but also to interact with their customers and subordinates, seeing the prospects and consequences of each decision made.