Earlier this month, Fenty Beauty's brand of cosmetics, founded by Rihanna, announced an expansion in Asia and will soon be available in Hong Kong and Macau. The company was launched in 2017, and although this was not the first company to offer makeup products for any skin tone, it quickly became popular. Shortly after launch, the company earned $ 72 million. Rihanna shared three ways that will help attract customers.
Pay attention to details
As part of this advice, you need to pay attention to the needs of different people in order to be able to offer what they really need. Thus, company leaders should take the initiative in exploring what their clientele needs. This requires in-depth study to learn about the unique nuances and preferences of customers. You must deliver products and services to the market that will solve the problems of your customers better than other competitors.
Use a variety of talents
Although the excellent performance of various companies is often noted, their ability to reach a wider range of customers does not develop. A recent study showed that employees of companies whose leaders were versatile and talented in terms of both quality and experience were forty-five percent more successful and could report that their company’s market share had grown compared to the previous year. Thanks to different talents, they manage to capture new markets.
It is also worth attracting different partners to cooperate. An interesting example is the Nike company, which became famous thanks to the sponsorship of various athletes and their creative ideas, for example, to take Amina Al Haddad, an Olympic weightlifter from the United Arab Emirates. Nike initially tried to design typical sportswear options for her, but Al Haddad explained how a sports hijab can help Muslim athletes around the world. Shortly thereafter, Nike launched its hijab, satisfying the needs of a million buyers.
Individual offers
To cover new and underserved sectors of the economy, leaders must first strive to understand the problems that people face and then use these results to develop affordable business proposals. It was this thinking that enabled Interact Quiz Builder to serve customers in two hundred countries around the world. They just started trying to look at things from a different perspective. And that completely changed everything. Everything that they have created since then has become much easier to use.
Taking into account the views of a stranger and the selection of appropriate products also have a big impact on business development. According to Wall Street magazine, since 2015, the number of Latin American households has grown much faster than any other ethnic group. Although Hispanics make up only eighteen percent of the US population, in the last decade they have become owners of two-thirds of all real estate in America. In this regard, it is necessary to have time to adapt to the interests of the clientele, since it sets the demand and the appropriateness of conducting this or that business.
I must say that some of these indicators, according to Wall Street magazine, may be related to specific efforts by real estate professionals to serve the Latin American community.Lenders, for example, hire Spanish-speaking specialists, create convenient ways for borrowers, and allow customers to use tax identification numbers instead of social security numbers. This surge in new homeowners just a decade after the housing crisis came as a surprise. It confirms the desire of the real estate industry to consciously reintegrate Hispanic clients into this business.
findings
Thus, whether real estate, cosmetics, healthcare or sportswear, leaders should always strive to make their business more accessible to all customers. When you intentionally strive for diversity in order to better serve your customers, you will be able to make your customers feel that they need you. As a result, your business will begin to reap huge benefits. These settings, according to Rihanna, helped her make Fenty Beauty one of the most successful.