Two Harvard graduates thought about creating comfortable women's shoes and launched a successful startup for the production of ballet shoes. The idea for a business was born out of the need for beautiful and comfortable shoes that can be worn in the office or at a business meeting. “No one will take care of the fair half of humanity better than women themselves,” the girls decided and became successful entrepreneurs on a global scale.
Alexa Buckley and Sarah Pearson graduated from college in 2014 with a degree in Consulting. However, they wanted to connect their future labor activity with the creation of their own company to develop an online shoe brand called Margaux.
What is the "trick" of the company?
Margaux is a shoe brand for manufacturing flat shoes (ballet shoes), which was launched in 2015. Despite the apparent simplicity of the chosen shoe model, it has features that are very difficult to implement. If you ever wore ballet shoes, then you know how difficult it is to choose a model for the leg. Most often, uncomfortable elastic bands or ties are used for fixing.
Margaux offers a solution to this problem through a flexible parameter selection system. In addition to the usual size, it is proposed to choose three different shoe widths (narrow, medium, wide) or an option for custom-made to ensure an individual fit. There are two versions of ballet flats on sale - Classic for $ 195 and Demi for $ 145. In addition, the company produces models with heels, sandals and moccasins. In the long term - expansion of production due to autumn shoes, for example boots.
A little bit about the secret of production
All Margaux shoes are produced in family factories in Spain, which also supply components for high-end shoe brands. Since the company has a direct sales channel through the Internet, the cost of the final product does not bite and is available to a wide range of consumers. Similar models of ballet shoes cost in the range from 145 to 395 dollars.
Cult Design Details
Photos of ballet shoes that brought the company success and fame are given below.
The main distinguishing elements: a rounded toe, a functional appearance, special laces for an individual fit, soft leather on the outside and a functional interior material, which makes it comfortable and easy for feet to come in contact with. The only negative is the heavy loads on the heel, since the model of ballet shoes itself does not imply depreciation when walking. Most often, an inconvenience in this regard can arise only for a small part of fashionistas, and you just need to get used to this feature. Also, because of the thin sole, surface roughness is felt.
