Marketing is a process that aims to extract material benefits from production activities. The main means of marketing is advertising in any form. Advertising creativity can be found on the streets, in stores, and most importantly - in the global global network.
It is on the Internet that marketers can hide their true goals to the last. An experienced and competent marketer can easily create an image of a person on the Web, the existence of which everyone will believe. We invite you to familiarize yourself with the most striking stories about the activities of advertising companies in the Global Network, which until recently could not be disclosed.
Instagram record
Do you think that in the photo you see the most ordinary egg? If so, then you are mistaken. This is the real record holder in the entire history of the existence of the social network Instagram. This publication was able to break all possible records, gaining 53 million likes. How did the account holder manage to get people to such massive attention?
Under the post it was written: "Let's break the record of Kylie Jenner and get the maximum number of likes in this photo!" In just 10 days, the record was broken. But the account owner did not stop there. He posted a few more photos, in each of which the egg was more and more cracked.
The whole intrigue was destroyed when users found out that the series of photos was just an advertising project by Chris Godfrey, who was engaged in the promotion of the psychological assistance service.
Construction blogger
The new Instagram user Omar was able to recruit more than 500,000 subscribers in a short time. How did he succeed? He copies the trends of the social network, adding irony and humor there.
Omar was introduced to Instagram by his daughter, who showed dad popular photos. The man was inspired and decided that he could easily repeat the success of his predecessors. Large media became interested in the popular blogger-builder and learned the real success story.
In fact, Omar is just a dummy actor. He took part in photo shoots, and the blog itself was promoted by an advertising company. The story with my daughter was also a fiction.
Photodepression
In Switzerland there is the famous village of Bergun. The local municipality of this place issued a ban on photographing all the beauties of their land. What was the reason for this decision? Scientists have found that when a person sees a photograph of a beautiful landscape that he cannot see with his own eyes, he begins to become depressed. Violation of this prohibition entails a fine of 6 Swiss francs. All the money that the municipality receives from fines, he donates to protect the environment.
Entrance to the village was prohibited for tourists, warning signs were placed everywhere, even from all official sources, real photos of the village of Bergun were deleted. In fact, such a ban is only an advertising move of the city of Zurich in order to attract more attention of tourists to the village.
Boots with a secret
In Santa Monica (USA), a large American retailer opened the Palessi luxury shoe store. Popular and knowledgeable figures from the field of fashion were invited to the opening ceremony. During the first hour, $ 3,000 was earned for shoes; the price of a pair ranged from $ 200 to $ 650. All guests praised the quality of the material and the unusual design of the models.
In fact, there was no opening of the store, everything was arranged by a small network of Payless stores. All the shoes that were sold on the day of the so-called opening were cheap. The company's goal was to prove to people: expensive - does not mean bad.
Horror from Red Bull
May 20, 2019 an unusual and frightening object was seen in the sky of Los Angeles. This phenomenon gave rise to panic and gave rise to many guesses. Police reassured the population that it was just a film. In fact, this is the company Red Bull was filming another commercial.
Tinder trap
On August 18, 2018, one famous person was expected to arrive at Union Square in New York. The girl went on stage and announced that she was tired of the Tinder application, and she wants to meet someone in person. For all the guys who wanted it, a contest was organized, in each stage of which the girl drove out several guys according to certain criteria. She didn’t like her stomach, then her eyes or beard. This attitude towards young people caused public outrage.
As it turned out, this idea was invented by the creative agency Rob Bliss Creative to show Tinder users how uncivilized their dating style is.
Bell
Taco Bell is a chain of fast food restaurants that has decided to buy back the rights to the famous United States Liberty Bell.
The announcement of such a decision was announced on April 1, 1996. Judging by the date, you can immediately guess that this statement is a joke and a hoax. The story provoked a negative reaction of the city residents, although the influx of visitors to the fast food chain nevertheless increased quite a bit. True, the company had to pay a fine of $ 300,000, but subsequent profits amounted to $ 25 million.
Explosive idea
In 2007, Los Angeles police began to receive news that red bombs resembling transmitters were found in newspaper machines. Because of one of these devices, a veteran medical center was evacuated and one of the Los Angeles Times apparatus was blown up.
It turns out that these devices acted as an advertisement for the new film "Mission Impossible 3". The devices from which the famous melody from the film was played sowed panic among the population. Paramount had to pay $ 75,000 to resolve the conflict.
Great Lebowski
Jeff Bridges (the actor who plays Lebowski in the Coen Brothers movie) posted on January 24 the following post on Twitter: "You can’t live in the past, friends. Keep in touch."
All fans immediately decided that the actor was hinting at a new part of the cult film. However, instead of continuing the film, fans received a beer ad featuring Jeff Bridges. The disappointment of the fans knew no bounds.