Business in the field of public services is a worthy niche for opening a small business. Modern life is a time of high technology, the universal desire for success, total employment and high speeds. People are busy 24 hours a day. But they need to eat, wear clean clothes, live in a comfortable house and move around quickly. Therefore, they are happy to use the services of cleaning companies, dry cleaners, laundries, taxis and food delivery to your home or office.
Food delivery is a modern perspective business
Food delivery to your home or office has gained popularity several years ago. The service continues to evolve, changing forms, expanding the range, applying new technologies. More recently, delivery was limited to a woman arriving at the office with plain homemade food in containers and ordering sushi or pizza over the phone.
Now you can order any food and drinks at any time of the day using mobile applications. The service of receiving orders is increasing, delivery methods are improving. Speed of delivery and food quality matter. There are many offers on the market, nevertheless, the prospect of creating your own service is. Especially if you think over the corporate identity, determine the target audience and competently build advertising for food delivery.
Advertising Placement in Business Promotion
It is difficult to single out the most effective food delivery advertisement. Efficiency largely depends on specialization. Homemade food, fast food, ready-made products, eco-food, drinks and snacks are interesting for different groups of customers and require a different approach to advertising. If for teens advertising of burgers and favorite drinks on the Internet will be most effective, for office workers this may be a banner located next to the business center. In any case, successful business promotion without advertising is impossible. Food delivery advertising should be bright, noticeable, colorful. She should motivate to place an order right now.
This business has a big advantage over other services. There is something to show here. Appetizing buns and juicy meat, fresh vegetables and delicious desserts. A beautiful food delivery advertisement can trigger an instant desire to place an order.
The Importance of Photography in Food Advertising
Importance of photo in food delivery advertisement It is difficult to overestimate, therefore, I want to highlight this element especially. Visual perception actively influences consumer choice. In food advertising, this rule works flawlessly. Therefore, it is necessary to pay attention and allocate a separate budget to create high-quality and vivid photographs of the food that will be offered to the consumer. Moreover, in the conditions of remote ordering, the client does not have the opportunity to see, smell or try the dish that he is going to order. He will have to navigate through the photograph.
When creating high-quality photographs, specialists, as a rule, do not use real dishes as the object of shooting, but create beautiful imitations from a variety of materials so that there is color, texture and saturation. This gelatin, and starch, and sometimes even inedible substances such as polyethylene. The main thing is to be beautiful. But it is important that upon delivery the real dishes are outwardly identical or very similar to the advertising pictures. The client should not be disappointed, having received not at all what he ordered.
Target Audience
You can approach the choice of a niche in the market for remote food ordering from two positions. Based on the proposed assortment, determine the target audience.Or first understand which customer group is more profitable to serve, and make an offer based on the requests of this group. In any case, you need to know your target audience. It is impossible to please and be needed by everyone. Such a strategy can lead to a negative result. Knowing your client, it is easier to establish communication with him, understand his needs, reflecting all this in an advertising proposal. For example, if the emphasis is on providing food for office workers, you can focus on saving time, healthy eating and an affordable lunch price. The same accents can be reflected in advertising photographs.
And if you plan to engage in the delivery of children's food or family meals, the concept is built on a fun advertisement for food delivery. To be able to please children is a separate skill.
Determining the target audience is also important for creating a competent commercial offer.
Commercial offer
A unique commercial offer is the basis of a successful advertising campaign. The text of the food delivery advertisement should be informative, simple and exciting, since the client is at a distance and he has to make a choice based on his own impressions of the text he has read. Depending on the form of advertising, the text can be a full-fledged commercial offer or consist of one or two phrases.
It is best for each sales channel to think through its text content. If this is outdoor advertising, it is important to come up with a vivid and memorable phrase that reflects the idea of the company as much as possible. If this is an official letter, it is important here to briefly convey to the client all the benefits and advantages that he will receive using the service. The style of the commercial proposal must also be verified to the smallest detail. It is one thing if the appeal is directed to busy adults, and quite another when the clients are children or participants in festivals and entertainment events.
Traditional types of advertising
In the modern world of advertising, new and unusual forms arise every day. You can create an inscription in the sky using airplanes or a laser. Or arrange a unique soap bubble show. Very impressive, but expensive. Along with innovation, traditional forms of promotion remain quite effective. Advertising of the food delivery service will look harmoniously on city transport, street banners, in the local newspaper. If the budget allows, you can run short-term, but active advertising on local television so that as many people as possible learn about the delivery service.
Internet advertising
Advertising food delivery on the Internet is a modern and effective channel for promotion. The capabilities of the Global Network are becoming more diverse every day. It is possible and necessary to create a company website, which should be organized taking into account SEO optimization, that is, become as interesting as possible for search engines. And for customers, it should be convenient, informative and interesting. You can organize an email newsletter about news, new offers, discounts and promotions for regular customers. It is important to periodically post interesting informative articles on the topic, demonstrating your competence in the field of nutrition. Their services can be promoted on social networks, as they now provide many business opportunities. You can place your advertising banners on other Internet resources, agree with market participants on mutual discounts and advertise friendly companies on your resource.
Participation in public events
Interactive events, various city holidays and thematic events can become a modern and effective method of advertising food delivery. You can organize free kettering, arrange funny performances for customers, conduct flash mobs in support of your company. Such events will not be as expensive as it seems.But they will bring great benefits, and most importantly, the fame of the company. The name of the company will be heard by many. The client, deciding to order food, is likely to choose a company about which he had heard a lot.
Special promotions
Food delivery service - retail business, designed for a large audience. It will be an omission not to take into account the psychological factor. People love gifts, discounts, pleasant surprises. This must be taken into account when building an advertising campaign. You can make a position from the assortment temporarily free, place a landing on the site, inviting customers to take this opportunity. You can offer discounts to regular customers, a free tenth delivery, a gift for the holiday, if the order falls on a holiday. Interactive events are very popular today, when people are given the opportunity to play, for example, to find a treasure in the form of a free certificate for company services in a large supermarket. It is necessary to use the “gingerbread” tool regularly, but to limit such actions to a specific period. This is pushing the buyer to take action right now. This form of advertising allows you to personally contact potential customers, which is very valuable for any distance business.
Fancy Delivery Methods
If the owners of the company have enough enthusiasm, creativity and finance, you can stand out among competitors with unusual delivery methods. The direction is very interesting. It turns out that you can deliver food using flying drones or on the same flying trays (not for home delivery, but an interesting idea). If the company specializes in delivering full-fledged restaurant dishes, you can provide not only courier services, but also a waiter.
Costumed delivery is also interesting when couriers bring food in costumes of famous heroes. If the means do not allow, you can develop an unusual design for the standard uniform of couriers, use a certain type of transport for delivery, for example, brightly colored mopeds.
Tips for Startup Entrepreneurs
The service sector is a good idea for a business, and in the long run. On the provision of services, you can create a family business for centuries. Competent and thoughtful advertising is an integral part of success, in any case, at first. What kind of advertising is effective in delivering food? As it turned out, this depends on many factors: the target audience, the assortment provided, the technical and financial capabilities of the entrepreneur. The main thing is that it depends on the idea of the business and a clear understanding of who you work for. For a successful start, tips on advertising food delivery will not be superfluous.
Summarize. For a successful advertising campaign it is necessary: to generate a creative market idea (find your niche), determine your target audience, come up with your own “chips”, develop a unique commercial offer, determine effective promotion channels, and calculate a budget. And most importantly, immediately take action.