A showcase is a business card of any outlet. It serves not only to attract more buyers, but also to form a certain image. If you see dirty windows, with divorces and obscure substances, then you will surely consider that the store, boutique or office offers lower quality services.
That is why shop windows began to fill out with draft advertising - pictures, inscriptions and even flickering garlands all year round. We will talk about all the features of advertising on windows and display cases, as well as open the curtain, which will show how to properly apply and care for them.
Choosing the right material
The main feature of advertising in shop windows is their durability. Good material must withstand any temperature changes, weather conditions, and household chemicals. As a rule, for the manufacture of advertising using a strong self-adhesive film, which also should not come off for a long period.
Mostly vinyl film is used - either glossy or matte. It all depends on the personal preferences of the outlet owner. For example, if you need to stick the image on the street, then most often use a matte material so that the sun's rays do not reflect in the gloss. Advertising on windows (residential, in retail outlets) is selected individually, depending on the location of the store, the curvature of the surface, the presence of corners and the quality of lighting.
Material for outdoor advertising is different. There is a film that can be easily removed and does not leave traces of glue on glass or plastic, but there are those that can be disposed of with working tools - a spatula, special chemistry, hot air. If you want to save money, you can make a one-sided image. This means that such outdoor advertising can not be seen while indoors.
The meaning of window dressing
When you go to a shopping center or wander along a shopping lane, you will notice that every boutique, grocery store or coffee shop is literally full of vivid images and inscriptions. All this is a marketing move that works for their success. In addition to the fact that outdoor advertising can be a great addition to the brand and style of the outlet, it can also attract the attention of new customers.
Features of advertising on the windows of a store, at home, a boutique in an entertainment complex
A beautiful and original image is always striking. To do this, you do not need to use fluorescent colors, which also glow in the dark with luminescence.
As mentioned above, a showcase is a visiting card of a store. And therefore, many marketers advise not to decorate the windows with a useless picture, but use it as an additional advertising stand. That's why, walking through the shopping center, we already know that discounts are taking place in clothing and shoe boutiques, new promotions in a coffee shop, and excellent cinnabons (popular cinnamon rolls) are made in a small bread stall.
Prepare the surface
In order for the self-adhesive film to firmly “grasp” with the surface, it must first be cleaned and processed. In the worst case, the appearance of the application will be spoiled: the corners will begin to peel off, the coating itself will begin to “bubble”, deforming the image or inscription. This will require:
- If the surface already has outdoor advertising, then it must be removed. If the film does not come off on its own, then take a small spatula and a hairdryer.Attention! You must be able to access the power grid! Under the influence of hot air, the glue begins to melt, which makes the film can be removed without difficulty. The prepared spatula or any solid object will facilitate this process.
- When you remove the remnants of a self-adhesive film from a display case, you need to clean it of dirt. To do this, a detergent is diluted in water and the surface is carefully treated with a lint-free cloth. It is necessary to clean not only the area where the image will be pasted, but the entire showcase - this will greatly improve its appearance. Indeed, advertising on the windows should be firmly fixed to the surfaces.
- Now it is necessary to remove residual fat, traces of household chemicals, wax and alkali from the base, using alcohol or vinegar diluted in water. You can only stick ads on the window after the surface has been previously dried. It is important to pay attention to the material from which the showcase was made. For example, if acrylic glass was taken as the basis, then alcohol will only harm and spoil the surface.
Application Methods
There are two application methods that are selected depending on the location of the display case and the presence of defects. It doesn’t matter where the advertisement will be glued - on the windows of the house, shop windows or glass walls of boutiques.
- Dry method. Represents the placement of a vinyl film on those surfaces that have curved lines, angles. This method allows you to firmly fix the image, without peeling or peeling.
- Wet method. This method is unique in that it can be used during bad weather, especially for advertising on residential windows; for window dressing of a multi-color and large image, and also if there is no application film, which is a ready-made stencil that is carefully applied as a sticker.
Dry Method Details
Dry method is more reliable than wet. If the surface has a curvature and irregularities, then after the soap solution, the film ceases to stick, making it more difficult to shape the image. Especially such a problem is encountered by those who wish to decorate the corner of the display case with an inscription or a solid pattern. For the dry method, an industrial dryer is used, which literally melts the adhesive base and firmly fixes the film to the surface. In this case, you need to apply the image only on a dry surface, otherwise bubbles will begin to appear.
More on the wet method
A vinyl film is applied to the surface after the window is treated with a spray bottle with a soap solution. This method is ideal for large images that consist of several applications. Using the wet method, a film can be applied so that no bubbles are formed. But the main feature of the method is the formation of a single design from several parts.
To keep the image consistent and perfectly even, the vinyl film on a wet surface can be adjusted and aligned. In the wet method, as in the dry method, a spatula must be used, with which the surface is leveled, the accumulated air is removed and the contours of the film are firmly fixed. Thus, advertising on windows and display cases will look neat.