What carbonated soft drinks deserve the primary attention of a wide consumer audience? What is the secret of their success? In our material, I would like to mention the most famous brands of soft drinks.
Coca cola
The idea of creating the most popular soft drink on the planet arose completely by accident. It was invented by the American pharmacist John Pemberton, who initially developed the formula for tinctures for migraines. For this purpose, he mixed sugar syrup, coca plant leaves and caffeine. It is not surprising that the use of the funds received had virtually no positive effect on headaches. However, the product quickly fell in love with a wide audience due to its amazing taste.
The real success awaited the creator of the drink after deciding to saturate the composition with pop. In order to increase sales, the product began to be distributed under the original name Coca-Cola, which later became a classic. Before his death, Pemberton transferred the rights to soda to an entrepreneur named Kendler. The latter brought to life his remarkable business abilities and turned the Coca-Cola brand into an outstanding brand of soft drinks.
Pepsi
This brand of soft drinks broke into the market at a time when the Coca-Cola brand had been running the show for a long time. The author of the soda is businessman Caleb Bradham, who initially announced the healing properties of the product. Despite the fact that such a statement was not believed, the drink began to enjoy quite a lot of popularity. The determining strategy of the manufacturer was to establish a low price for soda. For several decades, the Pepsi brand has come close to the success of Coca-Cola. Currently, companies are fighting a fierce market.
Sprite
The drink was launched in the 40s of the last century. The success of soda on the market was facilitated by the manufacturer’s statements about the excellent combination of the product with popular alcohol, in particular scotch tape and whiskey. Since 1978, Sprite began to enjoy the fame of the most popular carbonated drink with lemon content. It is noteworthy that the product got its name from the name of the popular hand-drawn character - the always smiling elf Sprite, who was originally a symbol of Coca-Cola.
Red bull
What are the differences between individual energy drinks? A certain role is played by taste and composition. However, in essence, they have the same content. Why does the Red Bull drink stand out from the rest of the product? A decisive role in the popularization of the drink was played by a competent marketing strategy.
Surely, each of us is familiar with the catchy slogan "Red Bull inspires." To confirm this statement, the creators of this brand of soft drinks have relied on the audience, which is most to the liking of energy. We are talking about active youth, in particular lovers of extreme sports. The company began to promote the product at all unusual, original events. As a result, an image of a dynamic brand was created, which is an integral part of the life of non-standard personalities that stand out from the general gray mass. It is this approach that enables the manufacturer to remain one of the most famous brands of soft drinks.