The Russian Federation is one of the most favorable markets for the sale of various products. Many novice businessmen who are only determined by the choice of direction are interested in the best-selling goods in Russia. After all, not only popularity plays a role. The success and profitability of the project is affected by both competition and other factors. In the age of high technology, you can buy anything without leaving your computer screen. The following describes the top best-selling goods in Russia, which are not only successful with consumers, but are also an excellent object for making good profits.
Responsible choice
It is thanks to demand and fashion trends that the best-selling goods appeared in Russia (2016). Statistics show that, as a rule, novice entrepreneurs prefer to work only with a certain category of products, most often it is no more than a couple of categories. On the one hand, this is correct, since the sphere of influence and the necessary knowledge should concern a small sphere. With a huge assortment, it is quite difficult to track the popularity of a product. Each organization should have a top of the best-selling goods, and the rest only give a person a choice and show variety. That is, if initially one direction was chosen, then gradually the business can be supplemented with related elements.
In the event that the electronic space is chosen as the field for the implementation, you can experiment. On the Internet, you can implement almost anything at the moment. However, no matter what method for carrying out the business and the distribution channel is chosen, it is still necessary not to miscalculate the object. Well-chosen direction and sphere will reduce risks and ensure fifty percent success. The top 10 best-selling goods in Russia in this case will certainly come in handy.
It is also important to understand how one or the other will be bought during a period of economic instability. Indeed, during the crisis, the rating of the best-selling goods in Russia changed somewhat. For example, it has become more elite products. This is due to the fact that the wealthy segments of the population, worrying about their condition and competently managing money, chose to save or invest their finances in things. These include precious metal products, antiques and art objects. Thus, the rich protect their condition from inflationary processes.
Top objects for sale in Russia have left objects designed for the middle price segment. People who prefer them found themselves in a rather distressed situation and therefore began to switch to what is of lower quality. Such products have a reduced cost. For this reason, you need to be careful enough about the goods of this category, because in the event of a crisis, they will immediately lose their demand.
It can be concluded that, since social inequality in our country excludes the middle class, and the bulk of the population either skim cream or is below the poverty line, we need to focus on such a market. Each of the directions has its advantages and disadvantages. For example, elite goods can simply not be overpowered financially, and the introduction of this market is quite difficult. The implementation of cheap products, of course, will quickly capture its audience and gain popularity. But at the same time, the minus of running such a business is high and fierce competition.In this case, more well-known organizations and Chinese Internet sites will pull the blanket over themselves. And although the best-selling product in Russia (2016) is any gadget, it is almost impossible to snatch its market share in this area.
Clothing, shoes and accessories
The top best-selling goods in Russia in 2016 is headed by this particular group. This is not surprising, since skin protection and the desire to express oneself are almost in the first place in the list of human needs. It doesn’t matter how clothes are sold, in a store or via the Internet, there will always be a buyer for them. You can create an assortment for different price categories. Thanks to this maneuvering, you can always adapt to circumstances and find your target audience.
When selling goods of this category via the Internet, you may encounter a number of difficulties, but they overlap with a number of advantages. Twelve percent of customers are buying clothes, shoes, and accessories through the World Wide Web. This business is a very good idea for women. The main thing when selling through an electronic resource is a decent design and content of the site. Photos should most accurately reflect the thing. This will help prevent unsatisfied reviews and problems with returns. For a client, buying things on the Internet is always a pig in a poke. It is never impossible to predict which product is in real life. For consumers, the Internet is a very convenient platform in terms of search. For example, in order to purchase a favorite thing, it is not necessary to go around a bunch of shops. It’s enough to just enter the necessary phrase into the search engine. But it works mainly only for well-known brands.
In any case, clothes and shoes are the best-selling goods in Russia. Statistics show that customers of these products on the Internet are twelve percent of customers. Other sources say that the most popular purchase among the fair sex is a dress. All this confirms the success of business in this industry.
Event Tickets
The 10 best-selling goods in Russia continue with tickets. After all, if dealers were engaged in similar business before, now everything is more legal and simple. A person, as in the previous case, does not need to go anywhere in order to purchase a treasured ticket. It is enough to make a couple of clicks with a computer mouse. In the time of the development of Internet technologies, even a service such as selling tickets is not a problem.
Introducing this market is very difficult. The reason for this is a high degree of competition. The problem also lies in finding potential partners. They should be directly the organizers of the events. But a serious attitude and determination will help to overcome difficulties, because the efforts will pay off over time. No wonder the best-selling goods in Russia include online tickets.
Cosmetics and Perfumes
Continuing the topic of sales on the Internet, we can say about the popularity of cosmetics and perfumes. The boom on them is growing especially on the eve of the holidays. Many people prefer to purchase this product, therefore, only because of its cheapness. This is basically a conservative psychotype of buyers who, having chosen one brand, remain true to it for many years. And of course, do not forget about the huge saving of time and effort. The success of a business in this area depends very much on the quality of the product and the way it is promoted. In this market, companies with well-known and trusted brands have their own stable target audience. Cosmetics and perfumes are what immediately come to mind when choosing a gift. In electronic space, about ten percent of users order this product.
Medications
People will always be sick, so the best-selling non-food items in Russia are medicines. This is evidenced by only a huge number of pharmacies, which are located literally at every step. When purchasing this product from the pharmaceutical industry, a person relies on trust. And even in spite of all the harm that tablets, herbs and dietary supplements can cause to the health and vital functions of the body, they are in demand and occupy their niche.
If a person is engaged in pharmaceutical business, then he must be sure of the reliability of suppliers, as well as the quality of drugs sold.
LEDs
The best-selling product in Russia (2017) is diode-powered lighting. This year it was these products that became a breakthrough. This is largely due to the fact that it is more economical. Such devices consume significantly less electricity, while its consumption is such that the service life is much longer than conventional lamps. And again, the unstable economic situation played its role, as people are trying to save their money, trying to save even on trifles. The LED business is very profitable. However, the attractiveness of this sphere is also its minus, because competition grows instantly.
Print media
Although electronic technologies are being implemented in all spheres of human activity, electronic books could not replace printed publications. A person’s craving for knowledge and self-education is an integral part of his life. This business is very successful due to its payback. After all, the wrapping in books can be almost fifty percent. Even so, people will buy prints. They belong to one of the best-selling products in the electronic space. The popularity of books is confirmed by the fact that people read everywhere, even in public transport. But the search for the necessary literature is a very time-consuming business, so the Internet in this sense is very useful.
Appliances
The rating of the best-selling goods in Russia could not do without this category. She takes her leadership position justifiably. Indeed, without many goods a person cannot imagine his modern life. Some prefer simplicity and cheapness and choose online stores. But more often than not, people are afraid to miscalculate and choose well-known resources, so it is quite difficult to break into this market in electronic space.
Most of the Russian residents still prefer to purchase equipment in person. Indeed, at the same time, a person can evaluate the quality of the purchased goods at least visually, that is, determine the model and make sure that there are no defects. But this does not make the attractiveness of products in this sphere lower. Small household appliances, such as irons, blenders, juicers, meat grinders, are most popular. Beauty products occupy a niche in this sector. These include razors, hair dryers, epilators, electric shavers. Equipment for cars has its own segment - radio and navigators. The competition in this business is very big, so it’s difficult to break through with your home appliance project.
Furniture
The best-selling products in Russia are largely related to home improvement and the human environment. Therefore, furniture is popular among the population. People, if they do not buy it during the repair process, periodically update their home with such elements. If we talk about the Internet space, then the popularity of this product is somewhat lower. It is rare for anyone to have enough imagination to imagine and visualize objects in their head. Sometimes it’s quite difficult to assess the dimensions of various objects, especially so that they fit perfectly into the room space.Moreover, a person often relies on his tactile sensations, and since he will constantly have to collide and touch pieces of furniture in the process of life, touch should cause pleasant feelings.
The situation is different when people choose a model personally, but order it via the Internet. But the success of such a project depends on the promotion of the online store. Indeed, sometimes analogues of models of well-known companies are made by underground organizations. In this case, a fake may not be very high quality. In any case, those who want to save money, and those who prefer proven brands, make up a huge segment of the furniture market.
Toys
This product is different in that it is popular with people at different stages of the life cycle. They are relevant for both children and for older people (although in this period their acquisition is reduced). Only five percent of web users prefer to buy this product on the Internet. This segment is caused by only one reason - this is a wide assortment of choices. The Internet is the place to buy something unusual.
A separate niche is occupied by handmade toys, which more often than not become children's fun, but the subject of expensive collections. The advantage of this sector is that these products can be designed for different sectors of society and social groups. Therefore, the toy business will pay for itself. After all, it may mean the sale of goods, both cheap and more rare and elite.
Power tools
Complete this list, characterizing the best-selling goods in Russia, power tools. They again continue the line of household goods. These products have slightly narrowed the circle of consumers, because the main segment of consumers is the male part of the population. However, among her there are those who prefer to save money, and those who wish to have a quality tool in their arsenal. But since it is beyond the power of everyone to purchase original equipment from famous brands, many online stores successfully use this, selling low-price products. This does not mean that they are of poor quality. Even a Chinese fake can last quite a long time. Among the Russian audience, the popularity of this product is due to the mentality and desire of men to work. This explains the popularity of power tools in the country.
Chinese fakes
Although the top most purchased goods in Russia is completed, but I want to talk about another group. But these are not goods manufactured using high-tech Chinese brands, but fakes produced by clandestine firms. Their popularity is due to the ridiculous price. An equally important point is that the Chinese have successfully noticed the psychotype of their client. They successfully manipulate the essence of people through replicas of famous brands. A person, seeing a familiar name, immediately draws attention to him.
But although everyone knows the low quality of these products, this is not always the case. There are things that are very successful. This is due to the fact that some organizations place their enterprises in China due to cheap labor. Local craftsmen adopt technologies and distribute them among others. Of course, their target audience is very wide, since only a small percentage of Russian residents live luxuriously. Most of the population wants to acquire more and more profitable, while adhering to a harmonious balance of "price - quality".