Who becomes the sales manager? In this area, people of the most diverse specialties are involved. There are lawyers and educators, techies and engineers, drivers and absolute humanities. In fact, education is not so important for a novice manager. The main thing is purposefulness and sociability. Of course, the basic skills of a psychologist will not be superfluous.
How much does a sales manager get? There is no definite answer to this question - the amount of remuneration for work, perseverance and perseverance varies greatly. It's time to figure out what items the agent’s average salary is made up of.
Classic formula
Assuming the average agent wage is easy. To answer the question how much the sales manager receives, it is enough to use the following formula: a fixed part (in fact, a salary) + a percentage of the volume of goods or services sold. As a rule, the fixed part is specially made minimal in order to spur agents to fruitful activity. Modern companies call it employee motivation. Most often, this principle works, as the employee understands that he receives exactly as much as he gives himself in the process of labor activity.
The salary of a sales manager depends on many factors, including the competitiveness of the product, its demand and seasonality, the number of employees in the department, the impact of economic and even political situations.
The specifics of professional activity
Before answering the question “How much does a sales manager get?”, You should get acquainted with the professional features of this specialization. So, for example, depending on the season, it may be "either thick or empty." This is most often the case for a travel agent, who finds it difficult to sell tours in the winter. An employee can receive one large order or complete 15 small ones, while the amount of compensation will not be much different.
Before getting a job as an agent, it is important to understand how much a sales manager should receive and on what factors the size of the remuneration depends. It is worth knowing in advance about whether the employee will have to search for clients on his own. So, for example, there are active and passive sales, on the specifics of which the average salary of an agent depends.
How much does a sales manager get?
On average, a manager’s salary can be represented as follows:
- The average fixed salary in Moscow is from 400 to 800 dollars per month.
- In St. Petersburg, the size of the salary ranges from 400 to 600 conventional units.
- The total salary in Moscow is approximately 800-2500 dollars.
- In St. Petersburg - from 700 to 2000 USD.
The answer to the question how much the sales manager in Moscow receives depends on the specifics of the activity.
Wholesale trade is the most common area of activity of agents. Managers are required in companies that are involved in the wholesale of food, alcohol, plumbing and other consumer goods.
Retailing is an equally common area of activity for sales managers. However, it is here that highly qualified employees with extensive experience are required. The main goal of the agent is to sell exclusive goods (real estate, car, luxury furniture, etc.).
According to reviews, the sale of specialized services is the most difficult professional activity, since the manager essentially sells air. Marketing research, advertising, outsourcing, consulting and recruiting - all this should be sold by an agent. A feature of this sphere is the inability to calculate income and your salary.
Car Sales Manager
This specialization deserves special attention, because this particular person gets a unique opportunity to become not only the owner of a solid reward, but also to work in a prestigious place where wealthy clients often come.
It’s easy to guess that a sales manager is an official of a car dealership. It is this person who meets the client at the door, accompanies him at all stages of the purchase, and often becomes a consultant throughout the warranty period of the purchase.
Based on all this, you can put together the so-called “psychological portrait” of a successful sales manager at a car dealership. First of all, this is an attractive young man of a neat appearance, with a suspended tongue and a proper level of charm. Of course, relevant knowledge and skills that will allow you to sell a particular car model are important. It is unlikely that a girl who has completed manicure courses will be able to quickly sell the car to a wealthy businessman. How much percent a sales manager receives depends on professional skills.
The mathematical side of the coin
The Russian car market is in second place in Europe. And this means that there is always a demand for a good manager. A professional should have psychological skills and stress resistance.
At one time (approximately 2006-2008), the Russian car market experienced the so-called “golden” season, when queues were drawn up for certain brands of cars, and on weekends it was possible to meet people at dealerships much more than on the grocery market. Then the question of how much the car sales manager receives does not particularly concern the applicants - it was clear that a qualified specialist would be able to earn not only bread and butter, but also a loaf of caviar. So, for example, the average salary of a graduate of a metropolitan university could easily have exceeded the 100,000th mark. This "holiday" ended as rapidly as it began - the financial crisis struck, which led to the dominance of the Russian car market.
Nevertheless, according to managers, in recent years, the market situation has improved markedly. Whatever one may do, it’s not so easy to survive in a city without a car, so even the not-so-wealthy Russian family will sooner or later resort to the services of a sales manager. But here the matter remains small - you need to learn how to sell high-quality cars at attractive prices.
What is the average wage?
To understand how much real estate or luxury car sales managers get, it’s enough to recall the saying that the wolf feed their feet. In fact, the average salary depends on the volume of goods or services sold. Simply put, the more the seller tries, the more money he will receive at the end of the month.
In some cases, managers make a symbolic salary. Everything else directly depends on the competence of a specialist. The salary is small - this is the so-called “white” salary, with which taxes are paid. Even in the Russian capital, the salary of a sales manager is low - approximately 10,000 - 15,000 rubles. There are even such car dealerships that do not provide for a “consolation” prize at the end of the month, that is, the manager will not receive anything if he could not sell a single car for all 30 days.
Based on the foregoing, as well as having studied numerous reviews regarding this profession, we can conclude that the main income of a sales specialist is a percentage of the volume of goods or services sold, as well as various bonuses and incentives. It is worth noting that each organization has its own system of accumulating the so-called bonuses, and often even they themselves cannot guess how much sales managers earn.
Incentive systems
The easiest way to consider it is the example of a car dealership. So, for example, there is a car dealership. And at his disposal there is a special car that cannot be sold for several months, or even years. To get rid of the "long-lived", a special award is established, which significantly stimulates managers to fruitful work.
Some organizations have a special stability factor. What does it mean? If the sales manager for the first third of the month fulfilled at least 30-40% of the plan, a special bonus is appointed in order to promote it. Some car dealerships offer bonus bonuses for the sale of cars that are available. There are a large number of examples when a buyer came to the salon for a Volkswagen Jetta, for example, and left him on a Passat. This is the job of a sales manager.
What determines the salary of a sales manager?
It is believed that sellers of "cool" cars earn much more than managers selling cars of widespread use. This is actually not the case. An employee at a BMW dealership can earn a lot more than a manager at a Porsche car dealership. The so-called "coolness" of cars or real estate does not affect the wage ratio.
But the ability to “pair” additional equipment or a service influences the income of a sales specialist. Insurance, for example, can become the same 5% of the main income.
How much does a sales manager at Sberbank get?
To answer this question, you need to understand what the work of a sales specialist is. The main task of the manager is to sell banking services by offering them to customers. The average manager’s salary depends on several factors:
- The location of the office.
- The number of customers in the department.
- The ability to provide customers with additional services.
- The level of professionalism.
Again, the average salary is formed from the main income and bonuses for the services sold. So, the size of the average salary ranges from 15,000-18,000 rubles by region. In the capital - 25-30 thousand.
A sales manager at Sberbank must sell loans and credit cards, advertise deposits and additional services, offer credit programs, as well as remote services.