The Yandex search engine was introduced to the public in September 1997. More than 20 years have passed since its announcement. During this time, a whole generation of people appeared who grew up in close contact with this search engine.
What has changed during the existence of this search engine in the world of the Internet, and how did it enter the life of the population of an entire country?
History of occurrence
Yandex owes its birth to a group of talented programmers who, back in 1993, set themselves the goal of creating a search engine that finds the necessary files on the computer’s hard drive. The core of this group was Arkady Volozh, who wanted this system to take into account the morphology of the language in his work.
To do this, together with his friends Volozh opens a software company and calls it “Arcadia”. These programmers were the ones who invented Yandex. Then a search program arose.
What does the name mean
The choice of a name for the search engine led to much debate. At first they wanted to call the system Search, which means "search." But patriotic feelings prevailed, and the owners of Yandex decided that since the program was created for Russia, then the name should be in harmony with the Russian language. The name that we know now was proposed by the friend of the founder, Ilya Segalovich, who became one of the co-owners of the Internet enterprise.
After conferring, the founding fathers came to the conclusion that the word "index" is better known to the Russian-speaking population. Therefore, they took it as a basis. And since Russia already had similar programs, they decided to add “yet another”, which means “one more”. Combining all three words together, they got a yandex.
How Yandex became the most popular search engine in Russia
At the time of the launch of Yandex, there were already search engines in Russia. For example, at the turn of the 2000s, Rambler and Aport were a popular Internet search. However, the new search engine for 2 years of work has taken a strong position and earned 72 thousand dollars for Yandex owners.
Gradually, the new search engine expanded the scope of services by creating an email service, its own software. The expansion took place not only with the help of “white” methods. For example, when installing software downloaded from the Internet, many people pay attention to the fact that the service programs are installed along the way: its browser, Yandex-bar, music extension, Yandex Search. These applications appear on users' computers like mushrooms after rain, gently inviting them to use them.
In 2017, in terms of the number of users in Russia, this search engine bypassed all similar services, including Google. This is not surprising, given the huge number of services that Yandex owners offer.
Who is the true owner of the company
Despite positioning itself as a Russian company, Yandex is a joint stock company whose registered capital is owned by Yandex N.V., a Dutch registered company.
The block of shares among shareholders was distributed as follows:
- Arkady Volozh - 10.5%;
- the heirs of Ilya Segalovich, who died in 2013, - 2.5%;
- Yandex directors and employees - 6.8%;
- Baring Vostok - 9.9%;
- Pre-IPO shareholders - 3.3%;
- public shareholders - 67%.
The category of public shareholders includes well-known financial communities, such as: OPPENHEIMER FUNDS INC, COMGEST GLOBAL INVESTORS S.A.S., BAILLIE GIFFORD & CO.
It turns out that the bulk of the shares belong to global capital and the owners of Yandex, with the exception of a small share of directors, are global bankers.
What services does Yandex provide?
Yandex has long outgrown just a search engine. Today it provides many services that meet the different needs of Internet users:
- Post office. Provides free postal services.
- Weather. The service automatically tracks the location of the user's computer and provides weather data.
- Market. A very useful service that provides various information about the goods: price in various stores, specifications, as well as customer reviews.
- Money. Find out the owner of the Yandex account. Money ”, the state of his electronic wallet is now easy. Account management is intuitive and is carried out from any device.
- Disk. Cloud storage for user files. On it you can not only save data, but also use it as a file hosting service.
- Cards. They will help to build the shortest route when planning a trip, they will also provide information about a geographical object. With Yandex cards, you can find out about nearby restaurants, a gas station, or a post office.
The number of services provided by the company is constantly increasing, and any user will find something interesting and useful for himself.
Postal service
One of the very first services launched by Yandex was a mail application. After 20 years, it remains in demand. This service combines usability. For comfortable work, it has many settings:
- In the “security” section, you can track unauthorized entries from unknown ip-addresses. It is possible to easily change the password, and there is a log of attendance records.
- In the section “Collecting mail from other addresses”, you can combine several mailboxes. Letters will be picked up from different postal services.
- The prohibition on receiving letters from certain addresses is set in the section “Rules for Processing Mail”. Also here you can configure the automatic storage of new recipients.
- In the design section, you can install any theme of the mail interface.
- The display of RSS feeds is configured in the subscription section.
The service Yandex. Post office". To the owner to find out about the state of his money account, view the organizer with upcoming events or download a file from the cloud directly from your personal account, now it is quite simple using this service.
Internet browser
I did not ignore Yandex programs for surfing the Internet. He integrated his services into the Chrome browser shell and turned out to be a decent product that has the following advantages:
- Ad blocking. Website owners who abuse advertising turn their Internet resources into trash. Namely, as a garbage that impedes the study of content, the user considers unnecessary advertisements. A built-in browser blocker makes browsing easier.
- Enhanced security. The browser has a built-in antivirus that tracks changes in important program components. He also monitors the files stored on the computer and monitors the safety of personal data. Protects against spyware.
- With a slow connection, the program turns on Turbo mode. In this case, the content is compressed on Yandex servers, then transferred to the user's computer, saving traffic.
- Able to synchronize with your mobile devices, data, history, passwords, bookmarks.
In addition, the Internet browser has built-in options that can be installed on extensions of other manufacturers only in the form of extensions. For example, a context translator, hints explaining the meaning of words, a currency converter.
Payment system
Currently, the company issues its own plastic cards. The plastic number is tied to the wallet of the owner of Yandex. Of money".You can find out the status of the account by card number using a computer and mobile applications.
In 2002, Yandex opened its own payment system. Through the service of electronic wallets, it makes it possible to make financial transactions:
- payment for purchases in online stores;
- payment of fines and utilities;
- transfers to plastic cards;
- replenishment of a mobile phone account;
- receiving remuneration for the work performed;
- withdrawal of funds through the ATM system.
The owner of the Yandex Yandex wallet. Money ”can perform operations not only through a computer, but also ATMs. This is achieved by the fact that the payment system works with large Russian banks.
Is it possible to recognize the owner by Yandex wallet
People use the world wide web not only to search for information, but also to earn money. In this regard, scammers of all stripes use digital technology to fool the population.
Anyone can open an anonymous Yandex wallet. Money". The owner of such a wallet is not required to provide passport data about himself. It is this loophole that attracts criminals. Often such accounts are opened for fraudulent schemes, money is collected and cashed, after which the accounts are liquidated.
How to find out the owner of Yandex. Money"? The answer is no way. Therefore, transferring money to an unfamiliar account, you need to protect yourself as follows:
- Do not transfer money to anonymous accounts of unknown people.
- Transfer money only to registered and identified wallets. If force majeure occurs, then it will be possible to contact the support service, with a description of the situation. It is much easier to find the identified owner of Yandex wallet by number. He is registered in the system, and his data is fully confirmed.
It is advisable to make financial transactions on sites that are trustworthy, or in systems that ensure the safety of transactions.
Order taxi online
Residents of large cities drew attention to the appearance of taxi cars with a large inscription "Yandex". Every month, an online taxi booking service appears in a new city, expanding its geography. At the beginning of 2018, this service worked in 126 cities of Russia, Uzbekistan, Georgia, and Ukraine.
The service works through a mobile application, or the order can be made on the official website. After that, the information goes to the drivers who are closest to the client. Thus, the time to wait for a taxi is minimized.
Machines working under this program are divided into 3 categories: economy, comfort and business. The difference will be in the class of cars and in the cost of the trip.
Any driver with a car under 5 years old can become a partner of this program and earn money by providing taxi services.
How to become a partner
To the driver who decided to become a partner of Yandex. Taxi ", there are several requirements:
- Official registration of IP.
- Timely inspection of the machine.
- Obtaining a license for the right of passenger traffic.
- Passing an examination for knowledge of the city in which he will work.
- Driving experience of at least 3 years.
In addition, the driver must have a neat appearance, observe etiquette and be polite with the client. The quality of service is monitored by the company through a mobile application in which the client leaves a review after the trip.
The advantage of working under this program is the quick finding of a suitable client and the absence of competition between drivers. Information about the order arrives on a smartphone connected to the Internet. For its mediation, the service takes Yandex. Taxi »from 11 to 20% of the order value.
Interesting information about Yandex
In 1997, the indexation of the entire Russian Internet fit on 3 hard drives with a total volume of 3 GB. At that time, "Runet" consisted of 5,000 sites.
At the time of its foundation, the company consisted of 10 people who work today, with the exception of Ilya Segalovich, who died in 2013 at the age of 48.
In 2009, the Russian government, considering that Yandex was a strategic mass media, obliged the company to sell the “golden share” to Sberbank of Russia. This promotion allows you to prohibit the sale of 25% of assets. Despite this, in 2011 the company's shares were sold on the US stock exchange NASDAQ in the amount of 16%. Then, in 2014, the Oppenheimer Fund bought up shares, for which V.V. Putin publicly reproached the leadership.
Company Achievements
In 2017, the value of shares reached its maximum in the entire history of trading on the exchange.
The lion's share of the company's earnings comes from Yandex. Direct ". This direction is associated with the provision of advertising services to business representatives. In the form of contextual advertising, Yandex places ads on sites registered in the YAN system.
In 2017, the Russian president paid a visit to the central office. He was presented the company's development: an unmanned vehicle, new search algorithms, the work of a voice assistant.
In 2018, the company posted a video on its YouTube channel with its new development of an unmanned vehicle.
The car drove along the Moscow-Kazan highway, breaking over 700 km in 11 hours. The driver controlled the actions of the drone, however, intervention in the car was not required.
