Various online stores and virtual services today are a fairly popular and rapidly developing business line, which attracts not only legal entities (LLC, PJSC), but also individuals, individual entrepreneurs. However, such a vector of activity hides a great deal of complexity: how to organize a system of payment for goods and services? Of course, you can develop your own version. But why reinvent the wheel, if there is a convenient service - Yandex Cash? For individuals it is also available. We will deal with the intricacies of its work, the advantages of using it. And also provide detailed instructions for connecting.
What is it?
First, we’ll look at what Yandex Cash’s payments are. This is the name of the domestic payment aggregator. In other words, a service that accepts payments from buyers and consumers of services in favor of individuals and legal entities. The latter may be online stores, cafes, charitable foundations, utilities, training centers, etc.
The Yandex Kassa service (including for individuals) is available for organizations and entrepreneurs registered in the territory of the Russian Federation and neighboring countries. But payments to them can be transferred by customers from all over the globe.
The aggregator has been leading its history since 2013. Directly managed by the payment holding Yandex Money. Expert studies for 2015-2016 evaluate this payment solution as the most popular in the Russian Federation. According to statistics, about 30% of Russian sites (Internet retailers, government service portals, etc.) have chosen exactly this calculation system.
How is payment made and withdrawal made?
The advantage of Yandex Cash desks (restrictions are set for individuals) is that buyers and consumers can choose any of the options for paying off an invoice convenient for them. This favorably distinguishes the service from competitors. How to transfer money:
- Through a bank card.
- Through Yandex Money and other popular electronic wallets.
- Directly through the portals and mobile applications of such well-known corporations as Alfa Bank, Sberbank, Promsvyazbank and so on.
- Through the account of your own mobile phone number.
- Through contactless technology (for example, Apple Pay).
- Cash settlement through 250,000 points of reception scattered throughout the Russian Federation and other countries.
An entrepreneur can withdraw money from an account twice a day. It is important that Yandex Kassa cooperates with stores only in full accordance with the Federal Law of the Russian Federation No. 54 (on online settlement). That is, the individual entrepreneur or LLC must provide reports on each payment received through the system to the tax office. Otherwise, the entrepreneur is fined or his business is closed.
Functionality
The list of functionalities of Yandex.Kassa (for individuals they are also available) is constantly growing. Let's see what a payment aggregator can do today:
- Invoicing in messages of messenger applications, chats, SMS, e-mail.
- Connection of auto payments (automatic debit of funds on a certain day).
- Linking a bank card to a Yandex account (the buyer does not need to enter data from it every time).
- Preauthorization Services. In other words, freezing funds on the client’s account as part of the prepayment. Subsequently, this amount is immediately debited at the command of the store or service provider.It is very important for those whose work may need a quick return of funds to the client.
- Payment is available both here and now, and on credit, by installments.
- The newest options: "safe transaction", mass payments, payment acceptance through instant messengers "Telegram" and "Viber", via e-mails and chat rooms online consultations on sites.
The main advantages of the service
In 2017, the Yandex Kassa service for individuals, LLC, PJSC and state organizations was recognized as a leader among their own kind. In some ways, success was also associated with the popularity of his "elder brother" - Yandex.Money.
The main advantages are as follows:
- Easy sending statistics on profits to the tax office.
- Convenient personal account.
- Maintaining statistics on income, transfers.
- Large selection of ways to pay customers billed.
- A relatively small commission (from 2.8 to 3.5%).
- The ability to make mass payments according to templates.
- Distribution of invoices to customers - a wide variety of ways (instant messengers, SMS, chats on your own site, email).
- Ready-made standard modules.
- Reliability and safety of payments guaranteed by the authority of the Russian corporation Yandex.
- The refinement of the technical side of the issue (many years of experience in the operation of the Yandex Money system, a large number of corporation servers are affecting).
Service disadvantages
Reviews about Yandex Cash for individuals also highlight the annoying disadvantages of working with this service:
- Restrictions on payments in cooperation without drawing up a contract.
- The presence of commission fees in tariffs for transfers, withdrawals.
- Ability to bind only one site.
- Difficulties in compiling a form of payment for those entrepreneurs who do not have web programming skills.
Is it possible to not register IP?
An important feature: in order to connect Yandex Cashier to your online store, you do not need to register an IP or LLC. However, such a convenient opportunity leads to a number of restrictions on the use of the service:
- Increased withdrawal commission (3-6%).
- Conclusion only to Yandex Money. If the entrepreneur’s wallet is below the nominal status, then transferring funds further to a bank card is not possible.
- Two options for paying bills for the buyer.
"Yandex Payment" - what is it?
Yandex Payment is a simplified Yandex Cashier. For individuals, the principle of its operation is simple: a buyer or a consumer actually replenishes his electronic wallet instead of an IP (Yandex Money).
Another important advantage of connecting Yandex Payments is that you do not need to confirm your identity for this service or fill out a cooperation document. Entrepreneurs are required to register in the Yandex Money system, connect to Yandex Payment, and draw up a payment form for their customers.
How to transfer money? Consumers and buyers can pay bills in the same ways as with respect to Yandex Cash, through a bank card, electronic wallets, etc. The entrepreneur has the opportunity to withdraw funds only from Yandex Money to a bank card with a commission of 3% (+ 45 rubles).
Registration in the system for individuals
Let's consider how to connect "Yandex Cashier" for individuals:
- Open the Yandex Money main page.
- Click on Create Wallet.
- You can register it through your profile in one of the social networks or choose the option with the login and password.
- After registration, it is enough to confirm your email address - go by letter with a link.
- Go to your personal account in the Yandex Money system, click on "Accepting Payments".
- Choose one of the options that you want to see on your site. The easiest is the standard "Form". You can also focus on the “Button” or “Custom” (if you are good at web development).
- The designer will offer you to enter information in the form that will be reflected on your site. Attach a bank card to your cash register to withdraw funds from customers to it.
- Copy the code provided to you by the system.
- The code can later be inserted into your own web resource. This is enough for its proper operation.
Note that the created wallet has the status of "Anonymous"! This means that you can only store up to 15 thousand rubles on it. Users note that it is not uncommon to delete anonymous wallets by the system along with the funds stored on them.
Therefore, for the security of your income, upgrade your status to “Named”. To do this, just send a scan of your own passport, following the prompts of the system. With "Named" wallet volume grows to 60 thousand rubles. In addition, such a profile is not deleted due to prolonged inactivity.
Further expansion of the capabilities of the electronic wallet Yandex is already paid. This is the status of "Identified", which allows you to save up to 500 thousand rubles on your account.
Analogs
Of course, the Yandex Kassa service is not one of a kind. It was created following the example of existing foreign analogues. Among the most convenient and safe in their environment, users distinguish the following:
- Unit Pay.
- RoboKassa.
- Wallet One.
- Payeer
Yandex Kassa is a convenient settlement service created specifically for virtual stores and online service providers. To connect your business to it, you do not need to register an LLC or IP. However, this imposes certain restrictions on cooperation and does not allow using the system’s functionality to its full potential.