Probably, many saw trucks with advertising on the roads. This is a popular type of promotion of goods and services. Special firms are engaged in the production of advertisements on awnings. Read more about this in the article.
To promote goods and services, various types of advertising media are used. They are used on the street, in commercial establishments and even in transport. The latter option has become especially popular today.
Benefits
What are the benefits of such advertising? It has the following advantages:
- It attracts people's attention.
- Catchy images.
- No need for ongoing maintenance.
- Affordable cost.
- It is considered mobile.
- Durability.
- Ability to change the image.
The price of advertising on a tent is different, but usually ranges from 450 rubles. The cost depends on the method of applying the image, the type of car. Advertising on awnings in Moscow and other cities of Russia is carried out in specialized firms. It is necessary to determine the size of advertising, type of print, type of image. Properly selected parameters will create an excellent means of promotion.
Why is such an advertisement necessary?
Advertising on awnings is considered a method of branding vehicles. The essence of this method is simple: an image is applied to the car body. Transport moves around the city, to other countries, advertising goods and services.
This type of promotion is beneficial to the advertiser, as the name of his company or product will be visible to many people. It also has advantages for the carrier. There are 2 options for making a profit:
- Transport companies advertise themselves on tents, that is, their services - transportation. In this case, cars are designed in the same corporate style, so they stand out on the streets. Many people see contact details, so they can use the services.
- Transport companies with a personal fleet can earn on advertising on tents, making popular products and services of other companies. The carrier enters into an agreement with a specific organization regarding advertising. For this, he is paid income.
Awnings on "Gazelles" with advertising, as well as trucks, are in demand, but this may be other transport. The image is applied to various surfaces.
How is it created?
Advertising on awnings is created in the following ways:
- Screen printing. The main advantage of this method is durability. It is used to create graphic images, as well as words and logos. Durability is ensured by the use of a special paint that does not deteriorate from environmental factors - snow, rain, sun. It does not crack, does not crumble, retains color for a long time. Created advertising serves 5-7 years. If the ads become obsolete, the paint will be washed off with a special solution, and then apply updated advertising.
- Full color printing. Using this method, photographic images are applied. In this case, a special banner material is used, similar to the properties of the PVC fabric from which the tents are made. Printing is carried out using solvent inks that do not deteriorate from ultraviolet radiation. This advertisement serves from 2 years.
Sometimes a combined advertising method is used using screen and full-color types of printing. There is still an application of self-adhesive films. It is created by mounting a pre-prepared stencil made by plotter cutting and a density suitable for the image layout. For the awning, large-format plotters are used, having a print quality of 360-720 dpi. Protect the image from external factors by lamination.
Types of transport advertising
This type of advertising can be on buses, trolleybuses, trams, subway cars, trains. Keep in mind that some vehicles do not travel every day on certain routes. In order for the advertisement to work actively, it is advisable to use vehicles owned by the advertiser as an advertising medium.
Machines with images are often purchased by dealers of advertised products. Often, advertising companies offer partners to buy a new car at a cost lower than the factory price.
Brand cars are in demand today. As a rule, this is a 3 x 6 m double-sided shield located on the Gazelle. Such a car drives on a specific route, therefore, actively advertises goods and services.
Thus, advertising on awnings is one of the effective ways to promote goods and services. In addition, this method does not require large investments.