Real estate investment is a well-known way to save and increase money. The increased interest in the services of realtors in the selection of housing, cottages or land near the city provoked an increase in the number of real estate offices. Despite this, the amount of entry into the business remains insignificant. There are reasons for this. My real estate business plan will reveal them.
More and more companies want to sell apartments of houses and other assets, 80% are closed after not having lived for one year. Lack of experience, not the right starting direction - I want to make all the money from this; that is not the correct behavior in the market, which entails a collapse. This does not mean that young companies are doomed to failure, a lot depends on the correct formulation of business processes.
Real estate agency business plan. Office placement.
In this dispute there is no consensus, you can open a successful company in a residential area and in the city center. The main selection criterion will be the budget, the difference in the price of an office in the center and the sleeping area is 40-50%. For 4-5 people, 20 m is enough, you need to make zoning for several negotiations. Experienced realtors advise negotiations in a separate room. Furniture can be bought the cheapest, if only it would be like modern.
Staff.
The headache of every head of a real estate agency is recruiting, training and retaining a realtor. Experienced agents will not go to a small company, if they leave, then only to open their company. One way out is to train, you can use the regional association of realtors, where you have to join, the benefits can be evaluated here. The cost of training is from 2500 rubles. When recruiting newcomers, you need to look for two qualities of natural charm and sociability, you will learn everything else in practice and courses. You can also look for a realtor among your clients, many after the completion of the transaction there is an interest in such work.
Each real estate agency can not do without the services of a good lawyer, he can save you from a losing transaction. At first, you can not keep in the state, and call only at the time of the transaction. Also an indispensable person is a cleaner.
Real estate agency business plan. Marketing.
Much depends on the advertising campaign, the development of the initial customer base, and the increase of recognition among the population. A person who has heard the correct advertisement will always choose the company about which he had heard at least once, and not a little-known competitor. A beautiful, memorable booklet, thrown in the mailbox, can play a positive role. Advertise in newspapers and bulletin boards. It is also recommended that you create your own personal website for attracting people from the Internet. Post profitable offers on the website of the company.
These techniques are good, but nothing compares with the recommendation from the client to your friends and acquaintances, the purity and transparency of the transaction on favorable terms, this will create your reputation and bring customers. One attempt to cheat can ruin your company. Therefore, the selection of agents must be treated very carefully.
Real estate agency business plan. Automation.
Each successful company uses automation of its processes, this will help: a printer, scanner, copier and computer network in your office. The work of all employees with a common database is very important, its protection against copying by employees will be the main task, there are craftsmen who manage to work in 10 companies in a short period, while copying their databases. To avoid such situations, do not spare money on data protection.
Positive points:
- No seasonality in work
- Entering a business with minimal cost
- Perhaps find your niche and compete with other firms
Negative
- Lack of stability in transactions
- Employees sometimes try to crank deals bypassing the company.
Expenses.
Broker Certificate $ 900
Rent from 500 $
Equipment from 3 thousand $
Advertisement 300-1000 $
Phone and other expenses $ 200
s / n agents 30-60%
Database software $ 1000
Profitability 28%
Payback 3-6 months.
